Many people are talking about article marketing these days. The truth is that article marketing is similar to most other types of passive marketing – you must do it on a consistent basis to maintain any type of presence online.
I have done some research on the articles that I wrote more than six months ago. Unless they have a title that is a keyword phrase for your niche, you may as well write an entire new article. This tells you the importance of finding out what your keyword phrases are so that you can use them in your article titles.
Write articles on a regular basis so that you can stay in the habit of writing, but remember that no one will read your old articles unless they can find them easily. The very best way to do this is to spend time writing titles that people will search for over time. Go to Google and use their free keyword tool to find out what words people use when they search for your topic. This will help you to get as much life as possible from each article you write.