This post is part of an e-course I am writing to help small businesses use article marketing to attract new clients.
The titles of your articles are the most important words you will write. The reason for this is that your title will contain the exact words that someone who is interested in your topic will use to search for you on the Internet. When choosing a title, think about the target audience you want to reach, the problem your reader is trying to solve, and the keywords that are most often use by someone who needs what you have to offer.
The reader who has a clogged bathroom sink drain is very different than the one who is searching for information on the latest bathroom faucets and fixtures. Those would be two completely different articles, so the title must also be very different. You are allowed up to one hundred characters for your article’s title, so be sure to make it very specific to the audience you are writing to.
For the first example here you may want to use something like ‘clogged drains in the bathroom – what to do when your bathroom sink has a clog or blockage’. For the second example, you would use something like ‘bathroom faucets and fixtures – what to look for when upgrading your bathroom’. Can you see the difference?
Most people are looking for ways to solve their problem when they are searching for information on the Internet. Someone who has a clogged bathroom sink definitely has a bigger problem than the person who is interested in having new faucets installed. Be sensitive to this and make sure the titles of your articles are not misleading in any way. By solving a problem you are much more likely to attract a new client into your business.