Before I started writing online in 2005, I thought that all press releases were sent by large companies and celebrities. I also thought they were sent directly to the editors of major newspapers and magazines. That may have been the case just 10 years ago, but it is a completely different story now.
Anyone can send a press release to an online site, whether it is a paid or a free service, and your press release will be distributed all over the internet in a matter of hours. This is the best way to get publicity for what you do. The media and journalists will have access to the information you have included, and will be able to contact you if they are interested in doing a story or pursuing it further. I learned how to write press releases from Joan Stewart. She has excellent free information that can help you to get started.
Most of you know that I am active in my Rotary Club here in Santa Clarita. The first press release I ever sent was based on an article I had written about our incoming president. I made a few changes in the article, added some information, and submitted it to a free press release site. Within 72 hours the local paper had contacted me and wanted to know if our incoming president, a dentist, would be available to be interviewed for a story. They ran a full page story with a photo that came out several days later in the paper.
I also market for a local handyman. Based on some articles I have written, as well as one press release, he was interviewed yesterday for a news story. Anyone can do this, and the media are hungrily searching online for stories to write.
Take advantage of this opportunity to get the word out about what you are doing online. The world wants to hear about you and your business.