Attending live events has been the best way for me to connect with new prospects and continue my education. Last year I attended 13 conferences and seminars, and my business took off like gangbusters. I believe you must think about your strategy for doing this before you sign up to attend a live event, in order to make the most of it in the months to come.
My mentor, Armand Morin, puts on at least seven events each year. I usually attend most of these, depending on my schedule. I always go to Big Seminar, and this year will be the last one. I get a lot out of hearing the different speakers and connecting with the people in the audience. Last year I won 25K in his ‘Better Your Best’ contest, and this year I get to crown the next winner.
His other events consist of only his training. Three full days of learning how to make changes to my online business has made a huge difference to me. I choose which of these events to attend by taking a look at the venue – my goal is to be in as many cities as possible – and to make sure it fits with my personal schedule.
I also attend several events each year that are held by people outside of my marketing circle. This enables me to meet people I would otherwise not have connected with, and to learn other perspectives on building my own business on the Internet.
Write down your goals for the coming year, and see if attending seminars and conferences would be a good addition to your business model.