Creating information products is all about serving others. Think of yourself as a problem solver on the internet and you will achieve success. The internet is filled with information that most of us have some to rely upon. When we want answers to our questions and solutions to our problems, we go online to receive the information right away. You can use this principle to create products that will help people who need the information you have.
Begin by searching on Twitter to see what people are talking about. You can also visit forums to see what common threads are being discussed. When you find a topic you are knowledgeable about and have experience with, you are ready to create an information product.
Remember to address the specific problems and questions of your prospect when you are creating your product. The idea is to provide enough information so that someone would not have to search elsewhere to receive the complete information they need.
Create your product in more than one format. You may want to provide audio recordings as well as written information. This gives people the choice of how they will consume your product to receive the most benefit.
You can do this over and over again. Every problem needs a solution, and you can be the person to provide this. Choose a niche and create several products that answer all of the questions someone may have. Ask people on Twitter and in forums what information they need to feel satisfied that they can solve their problem. This will make you the go to person in your niche.