If you are busy at work writing your eBook, the last thing you may want to take on is more writing. But, by blogging and writing articles, you will be able to leverage your time spent writing so that you can sell your eBook more easily once it is completed.
Determine the keywords that relate to your eBook. Then use these keywords in your blog post titles and the titles of your articles. This will help more people find you when they are searching online for your topic.
Article writing and marketing will also bring many new readers to your blog. You can let these readers know about your eBook when they visit your blog, and encourage them to sign up to receive email updates. This will build your list so that you can begin to market your information and products to them over time.
Over time people will be able to find you in the search engines as they type in the keywords you are using. This is all a part of SEO (search engine optimization) and means that you are using the words and phrases (keywords) that relate to the topic of your eBook in a way that makes your website and blog easier to find. The more people find you based on your keywords, the more likely they are to be interested in purchasing your eBook.