Blogging is the foundation of your online business. It is truly the first and best opportunity you have to tell the world more about you and what you have to offer to others. Here are some ways that you can use your blog to build a business and change the way you are perceived in the world of business.
Just start writing. Many people think they must introduce themselves in a blog post or tell readers what they will be blogging about. I believe that is a mistake. If you just start writing about your topic you will get a feel for what you want to share. This is called finding your voice and is imperative if you are going to be successful on the internet.
Once you have blogged for a month or so, make a plan of what types of information you are going to post. You may want to answer reader’s questions, write book reviews, or have some other feature that will be unique to your blog. You can download a report on business blogging here.
Post as frequently as possible. Some popular bloggers post at least once a day. The worst thing you can do is to not post and make people feel like you have abandoned your site. Instead, take every opportunity to share as much as you can on your topic. More posts will help you to be found much more easily.
Use your keywords in your posts and in the titles of your posts. If you are not sure which words people are using when they search for your topic online, do a search for yourself and see. Then go to Google’s free keyword tool and find the exact phrases your prospects are searching for. If you are going to be writing regularly and building an online business, you may as well make it easy for prospects to find you.