Branding yourself on the internet is not as difficult as you might imagine. The idea is to simply let people know who you are, what you do, and how you can help them. I have found that the easiest way is to just tell them. This is what I mean by this.
I have branded myself as someone who helps new entrepreneurs to get started online by making the technology simple. Every time I give a teleseminar I tell the listeners this is what I do. I also write about it on my blog. In my emails to my list, I again tell people what I do. I’m telling you righ now!
Next, it is up to us to help others with what we have branded ourselves as saying we do. I offer free technology tips, show people how to use technology on my webinars, and write about the secrets and shortcuts to learning technology for an internet business.
Just say your niche is to help coaches to find their niche. You start out by telling people about what you do. Make sure there is no question in their mind about this. Next, share free information with them to teach them how to find their niche. This may involve answering some questions, being coached by someone who is an expert in this field – you – and as much information as possible about how they can choose their niche as soon as possible.
I have found that you must not hold anything back. Instead, give your audience everything that you have on teleseminars, in your blog posts, and in your emails, and they will want to spend money with you to find out even more.
This brands you very quickly because you have positioned yourself as an expert and are willing to help others to achieve their goals.