In the spring of 2006 I launched what was to become my online business. I was completely new to entrepreneurship and finding my way on a daily basis. Determined to forge ahead, I spent time each day creating content around the topics I wanted to become known for. Even without any formal content marketing tips, this strategy was effective. Within months, Google and the other search engines of the day (remember Alta Vista and Lycos?) were picking up my articles and blog posts and sending me targeted traffic, all at no cost to me.
Fast forward to 2016 and content marketing continues to be one of the most effective strategies when it comes to getting all the clients and customers you want to your online or offline business. In fact, over the past several months I have attended two events on this topic, the Content Delivery Summit in New York City in May and the Content and Commerce Summit in Orlando during September. Finally I understand more fully how employing this strategy can make a huge difference in the bottom line of businesses large and small.
No longer are short articles (less than three hundred words in length) and blog posts enough to drive your business online. These days you want to create content that is relevant, substantial, and irresistible. And think multi-media (written, audio, and video) for even better results. I’ll share some examples of how I do this on a regular basis for my own business.
It all begins with your original idea. Once I have something in my head I think of this as the starting place for my next series of content pieces that will be shared far and wide with my target audience. I then write a blog post to flesh out my idea more fully and then publish it online. This means that my very best writing will first appear on my site, one that I own and control. This is an important part of the process.
Next, I’m ready to begin the process of marketing this content I have created. I stop by a site called “Just Retweet” and offer up a short blurb that will be tweeted out by others to their followers. Then I go over to LinkedIn to share an update with my connections there. While at LinkedIn, I go to their “Pulse” page to share my entire blog post, along with links and images.
Facebook is next on my list, and I will post this to my personal page and my group pages before going to “Notes” to once again share the entire blog post. Keep in mind that I haven’t even reached out to my own permission based database of prospects and clients at this stage of the content marketing process.
And content is not just in written form. I have a YouTube Channel for my business, and post videos with some regularity there. Keep them well under five minutes for best results. And audio works well when you want to share something people can listen to from almost anywhere. Here is an audio link I shared recently, where I was asked to give the Invocation at my Rotary Club: http://iTeleseminar.com/90223149. It comes in at two minutes and thirty-one seconds and as of this writing more than five thousand people have listened to what I said.
Are these content marketing tips starting to make sense for your business?
Content marketing allows you to share more about who you are, what you stand for, and how you can help others through your knowledge, experience, and expertise. I can almost guarantee that your competition is not doing any of this, or at least not in a way that will make a difference. What other questions do you have on this topic of creating content to market yourself and your business?