Writing your own web sales copy is a worthwhile goal. In order to better connect with your readers and prospects you must include some information about yourself on your sales page. This not only serves to better connect you to your reader, it also builds rapport, as well as establishing something known as commonality. When your reader sees themselves in your story you have begun a relationship that has huge possibilities, now and in the future.
So how much should you write about yourself in your web sales copy?
If you ask ten different copywriters they will all give you a different answer. I will share that from my experience this piece of your sales letter should be as far from a biography or “About You” page on your blog or other website as possible. In other words, limit what you write about yourself and focus on what is in it for them – your potential customer or client.
I am basing this on the idea that people reading your sales page are “warm” traffic, meaning that they are already on your list and know something about you because of what you have been including in your emails to them, on social media, and on your blog. These are the relationships you nurture over the years that allow you to enjoy “raving fans” who trust you to teach, share, and recommend products and courses to them that can be helpful in their getting what they want and need. It was Zig Ziglar who taught us that “you can get everything in life you want if you will just help enough other people get what they want.” By choosing to believe and implement this concept early on in my life and business I have prospered and grown exponentially each year.
If this is not the case, and you have failed to market to your prospects regularly for as long as you have been in business, you will need a different strategy. Or, if you are reaching out to new prospects who are not familiar with you or your business, you most likely have more work ahead of you unless you are willing to use paid advertising methods to drive qualified people to your sales page. In both of these scenarios, my recommendation is to begin to interact with the people who are most likely to be interested in you and what you have to offer by blogging, using social media, writing a book based on your personal experiences, hosting a podcast, and building relationships with those who will be able to share their platform with you in an effort to expand your audience and your reach.
Write just enough about yourself to allow your readers and prospects know who you are and why you came to create your product or course; if they do not know you, then add a link at the bottom of the sales page where they can click to go to your “about” page on your blog or website to learn more. I hope these copywriting tips are helpful to you as an online entrepreneur.
My Really Simple Sales Copy training course could be just what you need to sell more of your information products and training courses by maximizing the use of my copywriting tips.
I’m author and online marketing strategist Connie Ragen Green. I work with entrepreneurs to create multiple streams of online income and would love to connect with you. Pick up my Online Entrepreneur’s Blueprint and get started right away.