Copywriting to market your business is crucial to your success. Basically all that copywriting is, is writing that you do to market your business to your target audience. It includes different components like sales page content, website content, articles, email messages, autoresponder messages and even social media posts you write to promote your product or service.
Copywriting To Market Your Business
In your copywriting to market your business, you write things that will persuade your audience to do something specific such as to:
- Opt-in to your mailing list
- Purchase from you
- Refer someone to you
- Click on an affiliate link
One of the most common mistakes that people make (and it’s not just brand new online marketers that do this) is thinking that it’s as simple as throwing some words together, driving traffic to their site and the sales will start pouring in. Of course it’s not that easy and it definitely doesn’t work like that. Pat yourself on the back though because simply by reading this post all the way through you’re putting yourself ahead of so many other marketers – marketers that fall into that category of thinking it’s just a matter of driving traffic to a page they threw some text on. Because you’re reading this, I presume that you believe copywriting is an important aspect of your business.
Someone comes to your website and they have a question but you aren’t there to greet them personally, so obviously you can’t answer it for them. Or, what about if you have an amazing product that a website visitor wants to know about, and wants to know how it will solve their problem. Again, you aren’t there so you can’t help them. Or can you? Actually you can! And that’s where good copywriting skills come into play. Your words have to answer their questions, paint a picture for them of how your product will alleviate a problem they’re having. Your words need to be compelling, interesting and the ultimate goal – persuade them to purchase from you without being pushy.
What are your biggest challenges when it comes to writing copy for your online business?