Once your eBook or other product is finished, how will you promote it to the world? Writing your own sales copy is the best way to promote your eBook and other information products on the internet. Many people are intimidated by the idea of doing their own copywriting, and do not even know where to begin. I felt the same way when I first started, and now I can easily write a sales letter to sell any of my products and services online. Here is how you can get started with writing your own web sales copy.
- Write as many headlines as you can. Anytime you read something in a magazine or think of something that would make a good headline for what you are promoting, write it down in a notebook that you can access easily. You never know when a good idea will cross your mind.
- Look at other people’s sales copy. If you are on someone’s list and they offer something for sale, take a look at their sales page to get some ideas. Print some of the better ones out so that you can see the flow of writing from the beginning to the end.
- Ask people for testimonials as soon as possible. I have always waited until the last minute to ask my clients for testimonials, but it is best to get them at the very beginning. You will also be promoting the people who give you these testimonials, by using their name, picture, and website along with what they have said about you. Make sure the testimonials are results based and don’t just say what a great person you are.
- Practice writing your sales letter. It gets much easier after you have done it a few times.
By writing your own sales copy you will not have to pay a professional copywriter. Also, only you know exactly what your product or service can do for the person who is interested in purchasing it.