This morning I went to the networking meeting held weekly in my city. I like to visit them about every 6 months or so to see what they are doing. It is not a group that would be a good fit for my online business, but I do offer them tips on how to promote their offline businesses. I am always thrilled when one of them has written an article or started a blog, but they are pretty set in their ways so this does not happen very often.
Today I was pleasantly surprised when one of the members got up to speak about her landscape design company. She now understands that not everyone with a backyard is her ideal client. Once she was able to focus on which people she wanted to work with, she was able to let everyone else go.
Think about the eBook you have written, your blog, your coaching or consulting business, and whatever else you are doing to make money on the internet. Who is it specifically that you’re looking for? If everyone is your prospect, then no one is your client. Spend some time today thinking about this and writing down the exact person you are looking for in your business. What keywords will that person use when searching for your products or services on Google? Once you can define and identify your ideal clients, you will have as much business as you want.