Blogging can become tedious and boring if you don’t look for a way to make it more interesting. Guest blogging is the way to do this, and this marketing strategy is quickly taking off as one of the best ways to making blogging work for you in a big way. I first learned about this from my new friend and colleague Nicole Dean. She went on a world blogging tour during the summer of 2009, without ever leaving her home office! The result was a program she created to teach others how to do the same thing. Take a look at her information on being a guest blogger.
As a guest blogger you travel virtually around the Internet, stopping at various blogs to write a post and connect with new readers. This can be done without having a huge list or millions of readers, no matter what niche you are in, and even if you are not currently seen as the expert in your niche market.
When you connect with other bloggers, you will find that they are also looking for ways to make blogging more interesting. Approach them with the idea of you writing a guest post for them. These should be areas where you have some knowledge so that it is worthwhile for both of you. Give them your idea for what you would write about in a guest post.
Once you have decided what would work, write a four to five hundred word post and send it to them in the way you have agreed upon. You will know when the post will appear, so be ready to answer questions and to respond to comments left by the readers.
Even if you are not currently viewed as the expert in your field, this will soon change. When we talk and write about our topic, we are seen as the expert very quickly. By writing a post on your area of expertise, you are one step closer to this.
Guest posting on many blogs during a short period of time will make this happen even more quickly. Ask each blogger for a recommendation of other blogs that would possibly be interested, and contact the owners of these sites as soon as possible. You will want to keep the momentum going once you have begun your blog tour.
It also does not matter if the blogs you are guesting on have a huge following already or not. The excitement you will bring to this project, along with the other bloggers and the readers, will boost the traffic steadily over time. Also, be sure to involve your friends on Facebook and your Twitter followers. Social media sites will play a huge role in the success of your blog tour. The idea is to gain more readers, more people optin in to your list, and more sales of your products and services.