Many people believe that if they write an eBook, thousands of prospects will be anxious to purchase it online. This is not necessarily true, especially if you are new to doing business on the internet and have not yet built a list. The key lies in writing an effective sales letter, one that will attract people who are interested in information o your topic.
Copywriting, or web sales copy, is one of the most mysterious pieces of the internet marketing puzzle. The truth is that it is one of the highest paid professions to be involved in online, and breaking in to this field on the internet is extremely competitive.
In the beginning you will want to write your own sales copy. You can download my copywriting checklist here and learn the fundamentals of writing sales copy for the web. Be sure to sign up for my free weekly teleseminars to learn more and to ask your questions.