Internet marketing training has changed significantly from what it was just a year or so ago, because the Internet marketing trainers have changed. Now that so many people who are relatively new to the marketplace (such as myself) are training the absolute beginners (newbies) who are coming on the scene, people have a choice in who they will spend their time and money with in order to get started with an online business. I think of this as a shift from the gurus (Big Box Stores) to the indiviual Internet marketing trainers (the Mom and Pop’s) when it comes to receiving your information.
The gurus – they even refer to themselves in this manner – tend to offer two thousand dollar courses and very little, if any, personal contact. Their webinars mute out all guests and customer service is done exclusively through a ticket system. Very impersonal, and not very effective these days.
People such as myself, and there are thousands of us, tend to focus on building relationships with our prospects and clients as we teach the fundamentals of getting started with an online business. If you think about it, I’m sure you will agree that having access to those you spend time and money with is a huge benefit.
Live events are changing as well. The events I used to attend consisted of a series of presenters throughout each day, each offering a package for sale at the end of their 90 minute presentation. At the end of three days you had heard conflicting stories as to what you should be doing to build a profitable business online. Most of these speakers did not even stay for the entire event, so they did not hear that someone else was contradicting their opinion. None of the people I met at these events enjoyed this process, but it seemed like the only way to connect with the big names in our industry.
Now the live events consist of more ‘workshop’ style training, where the speakers are expected to teach you how to do something to further your business. There may still be something for sale, but it is done in a more gentle way. Relationship building is seen as more important than just making the sale.
The bottom line is that relationship marketing works. When you choose someone to learn from, make sure you will be able to get to know them as you learn from them over time.