Marketing Your Small, Local Business
I’ve been marketing for small, local businesses since 2007, and this actually got me started as an online marketer. Marketing your small, local business online is an excellent way to get more targeted prospects into your physical location and purchasing from you on the internet.
Neil Patel shares some excellent information on marketing a brick and mortar business here. In his well written and thought out post Neil breaks down the process into Days 1 through 10, Days 10 through 25, and Days 25 through 30. As expected, he emphasizes the importance of creating high quality content, and this is Step 2 of his 3 Step Basics plan. He states:
“One of the fallacies many entrepreneurs believe is that simply having a website with some on-page SEO is enough.
But that’s not how Google works, and that’s not how people work either.
If you want to attract new customers and build a loyal fan base, you need to place a premium on creating and curating high quality content.
Content is huge.
But how does this apply to marketing a brick-and-mortar business? Here’s how…
Let’s say you own a coffee shop in Boulder, Colorado.
You take the first 2-3 days and pay to create your website—design it to look great and navigate easily. Then you set up your Facebook page.
Now, it’s time to start populating your website and your social media with killer content.
Continuing with the coffee shop example, the next step would be to start writing articles or filming videos based on your niche.
You could write an article about the best locations for growing coffee or about 3 unconventional brewing methods you can try today, or you could film a video showing people how to do cappuccino art.
The list of things you can do is endless.
By creating this content you will improve your chances of ranking on Google, and you will also start providing free value to customers, which will increase their trust and their desire to give you their business.”
I agree with him completely on this point and this is why I created my Really Simple Content Marketing training course recently. If you are interested in marketing your small, local business you will want to make creating high quality content a top priority. The content you add to your website or blog will serve you for years to come. Think of this as a marathon and not a sprint and you will set yourself up for great success.