Suze Orman was a guest on the Oprah show this past week. When Oprah offered viewers a free download of Suze’s book, Women and Money, more than one million viewers took adavantage of the offer. There was a time limit of about 30 hours before the offer would expire and the offer went viral. This is important to you as an ebook writer for several reasons.
- By giving a time limit in which the ebook could be downloaded Oprah created urgency, an important tool in marketing.
- Suze Orman’s publishers were thrilled to allow this offer because they know that people will still purchase te book in hardback. This is an example of repurposing.
- Overall, it was marketing at its best. The ebook has now gone viral, with people sending it to others around the world.
People want your content in ebook form, and you can still sell it as a traditional book later on.