Personal Branding for Entrepreneurs
Are you incorporating the smart business strategy of personal branding into your online business? Think of your favorite brands. They all stand out for one reason or another. For example, Apple is known for its sleek product designs and cutting-edge technology. Coca-Cola is branded as a fun, enjoyable beverage. My branding includes sharing how to “make huge profits with a tiny list” as well as “really simple” online marketing training courses and programs.
Just like businesses can become known for their brand, so can entrepreneurs and small business owners. Developing your personal branding is the smart way to position yourself and stand out in the mind of your clients.
Branding Makes You Memorable
But first, you’ll need to set aside time and energy to reflect on who you want to be and what you want to be known for. Doing this will save you energy in the long run since you’ll be able to focus on your strengths and minimize your weaknesses.
Another benefit of developing your personal brand it that it become easier to present yourself consistently, no matter where you go. Imagine being able to intentionally place pictures in potential clients’ minds so that they will remember you.
Personal Branding Makes You An Authority
Not only will potential clients remember you better, it’ll also be easier for them to tell others about you. Then you’ll be viewed as an authority in your field, all because you took the time to work on your branding.
But this is only the beginning. As you become more well-known, your ideal clients will become more attracted to you. You won’t have to spend as much time marketing because your customers will naturally flock to you. When this began to happen in my business I was overjoyed and my confidence soared.
Branding Makes You More Money
As a result of increasing demand for your services, you’ll also be able to raise your rates. Think of doing the same work you’re already doing but being able to double your rates. With smart branding, this is a real possibility. When I tell my own clients to double their rates for coaching, products, and trainings it’s because I am able to see them as a personal brand.
Of course, higher rates aren’t the only reason to build your personal brand. You can also expect to get more attention from other entrepreneurs and business owners that want to offer you high value partnerships. Imagine getting to work on projects that you love with other business owners that you’ve admired for years. I have been able to do joint ventures with some of the biggest names on the internet because of the personal branding strategies I’ve implemented over the years.
All of these things and more can happen when you’re willing to stand up and own your brand. You were made to shine, so embrace your personal branding with gusto.