Writing an ebook is about solving a problem or addressing a need that your target market faces. When people are searching for answers to their situation, they are looking for someone who can solve their problem. That is part of the reason that an ebook has so much appeal – someone can find the information that will help them and download the solution two minutes later.
So think about your niche. What is the biggest problem people in your market are facing? How can you help them to solve this problem? When you can answer these two questions you will know exactly what you need to focus on in your ebook.
Write some tips on solving this problem and offer them to your readers in exchange for their name and email. This will help you to build a list and a following of people who are interested in your topic. You can ask them what their most burning questions are and then address these questions in your writing. People will tell you what they need when you ask them. Base your ebook on solving a problem and you will be successful in your market.