Planning Your Product Launch
Hardly anything is more stressful than planning a new product launch. But, if you are prepared, do your research, and plan everything out to the letter when things pop up you’ll be ready for it. If you’re ready to work smart, you can have a very successful launch without feeling too overwhelmed.
Do Your Research for Your Product Launch
Like with most things, research has to come first. You need to know everything you can about your customers such as:
- Who They Are: Create an ideal customer avatar to help guide everything you do in creating products and in marketing products. Spend time getting to know your audience.
- What Their Pain Points Are: You probably already have a product, but if not, try writing down three pain points and then figuring out how you can solve each one. Pick the best one and make one product for one pain point.
- Where They Are: Knowing where your audience hangs out can help you devise your marketing plan because this information will inform where you spend advertising money and time.
- Why They Need Your Product: This goes back to the pain points, but this is a little different because you should write a sentence that phrases how your product benefits your customer. For example, “My customers need my product because they like to save time.”
Once you’ve done your research, you can focus on creating the message. It should be directed toward your audience in such a way that they’ll really want what you the solution or benefits you promise them.
Everything always starts with your audience. When you truly target your audience with the message, you’ll use words they like to use, bring to mind the thoughts you want them to think, and the feelings you want them to feel. That can only happen if you do your due diligence and learn as much as you can about your audience on a continuous basis.
- Problems/ Pain Points & Solutions – Focus on problems and pain point you solve with your offer, in order to create the best message. Your audience wants to know what the benefits are, who you are, why you’re the best person to help them, and how you’re going to do it. Look at this sales page. You can click the image to go to the site directly. This is a good example of knowing your audience’s pain points and solving a problem for them. Plus, the sales page addresses objections, shows science, and more.
- Make Your Message Compelling – One way to get free marketing from others is to make your messages so interesting and compelling that people not only sign up for your offers but they share them with others. The best way to do that is to touch your audience’s emotions. Tapping into what makes them feel is as easy as figuring out the benefits of your offerings for your audience and telling them what they are.
- Speak Your Audience’s Language – Learn to speak using the words and terms your audience understands. You want to use their language. When you speak to them in this way, they’ll respond better and trust you more.
- Write Down Your Purpose – Some people call this a mission statement or a purpose statement. It should be one to three sentences, no more than a paragraph, that will explain what you are doing, why you are doing it and who will benefit.
- Know the Goal of the Message – When you create a message it should support the mission, the reason for doing it. The goal of the message may be to, get customers to sign up or buy a product. Sometimes there are multiple goals; however, they always support the purpose of creating the item. When you include the goal, people are more likely to take action.
- Outline Your Messages – Now it’s time to outline the message. Mapping out the message before you get down to writing, or send it to a writer, will go far in helping you stay on topic, create intriguing messages that get customers to take the actions that give you the the results you want.
- Finally, remember that every single message you send, whether it’s a blog post, a Tweet, or a Facebook Live message, stay on topic and convince readers that this one point is what’s important right now. That way each message stands on its own. Since each work with your mission statement, they all reinforce your branding efforts.This will help to make your product launch a success.
I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. And be sure to check out my popular training course, the Internet Marketing Six Pack.