When you write an article, a blog post, or anything else – think about how you can repurpose that information into other forms and mediums. You can use an article as the basis for a teleseminar, a longer article, a CD, or a chapter of an ebook. Transcribe your teleseminars into articles and short reports. Different people like to receive content in more than one way. That is the premise of repurposing. Your ideas can appear over and over in different forms to reach a larger audience.