A press release is an announcement of what you are doing. You can send one when you first start writing your eBook, have completed your eBook, or when you have done anything you want to share with the world. I usually send one each time one of my courses begins, or when I have reached a milestone with my articles or blog.
I like PR.com because it is free. You can open up an account and send as many press releases as you like. If you need help with writing your press releases, you may want to read Joan Stewart’s press release tutorial. She wll give you great ideas and examples of what a press release can look like.
Some people send press releases on a regular basis, every week or even more often. I send two a month, but probably should send more. When you submit a press release online, it will stay there forever and bring you visitors and even journalists who are interested in knowing more. I encourage you to give this a try and promote yourself and your online writing.