Strategic Thank You Pages
Few products stand alone. There is always something more to learn, tools to help us be more efficient, and related concepts to explore. Your download, or thank you page is the perfect place to help your buyers discover additional resources, and to build your passive income portfolio.
If you are not creating strategic thank you pages for your opt in pages and product/course/service download pages you are most definitely leaving money on the table. I did this during my first few years online and now know better.
- Coupon codes for additional purchases – I do this for my Internet Marketing Six Pack course
- Recommendations for related products (yours or affiliate products)
- Bonus downloads with promotional links
If it helps, think of this as adding value to your buyers (because you are) rather than selling them additional products. You don’t have to be pushy to create a solid passive income strategy, but you do have to care about your buyers’ experience. When you keep that in mind, sales come naturally.
You may also want to use your thank you pages to ask readers and clients to take a survey. Keep it short and ask specific questions you actually want answered to help you grow your business. For instance, you may want to ask them what products and courses they would most like to see you develop. Five to ten questions is a good length for a survey.
Another excellent addition to your thank you pages is asking them to tell you a little more about themselves by answering the following questions:
- What are you struggling with (and how may I help you to fix it)
- What are your goals (as specific as possible) for this year?
- What’s your biggest pet peeve when it comes to [your topic]?
And finally, ask for their feedback. Asking for specific feedback gives you a more complete picture about what, why and how your community interacts with your site, products and services. Getting the answers straight from your them is your secret weapon for spotting problems and opportunities in your business. Whatever you do, make sure to make the most of your thank you pages.