Social media sites, such as Twitter and Facebook, allow you to connect with other people with a greater presence and in less time than doing it in person. I’m not suggesting that attending live events – these are so important – is not necessary, but connecting online truly leverages your time and efforts.
On Facebook, tell people about what you are doing online. Join groups where your prospects are already spending time. Those groups are the very best place to find new friends. Create your own group, using your keywords in the title.
Twitter is great for connecting with people in just a few seconds. Share what you are doing two or three times each day, but relate it to what you do online. When someone asks you a question or makes a comment about something you know about, answer them quickly and let them know you want to help. This will make a huge difference over a period of time.
I use a site called FriendFeed to tie all of my social media together. There are other sites that do the same thing, so find one that is easy to use so your time will get out to as many new people as possible.
Social media and social networking will save you lots of time and money, and will definitely increase your bottom line. Continue to network with others in person and at live events and seminars, but do not overlook the power of social networking and how it can help you in a variety of ways. And be sure to follow me on Twitter, if you aren’t already, and then be sure to let me know what you are doing so I can share it with my followers.