Simple is always better in writing. Instead of using language that people may not understand, let the words flow so that your message will be accessible to everyone. The same goes for marketing your ebook. Let people know exactly what your ebook is about and what they can expect to gain by reading it. Offer them a free chapter or at least let them see the table of contents. Remember radio station WIIFM – what’s in it for me? We all want to know why we should spend our time and money on a product or service. Keep it simple and you will sell more ebooks.