I have been teaching people how to write online for some time now. I see them making the same mistakes over and over when they are first starting out. See if you are doing any of these things in your online writing.
- Waiting until the writing is ‘perfect’ before publishing it online – Your writing will never be perfect. That is very subjective and should not be a criteria for writing. If the work is good enough to represent you well on the internet, get it out there to share with others.
- Using an extensive vocabulary – Leave the 10 dollar words behind. If people need a dictionary to understand what you are talking about, they will quickly click away from the page. Write conversationally, as you would while talking to someone you know.
- Writing long sentences that go on and on, while trying to explain something that they feel passionately about, and then wondering why people are unable to understand what they mean and then going on to explain in even more detail what they meant in the first place – you see what I mean. Write short sentences that can be digested easily by your readers.
- Not getting to the point – Let people know right away what you will be talking about in your writing. You may be teaching them about your topic or sharing your thoughts with them. Whichever one it is, get to the point in your first paragraph.
- Not knowing your audience – Make sure you know who you are writing for. When you get to know your target audience and write to your ideal client, you will be much more effective with your writing. You will also have more people who are interested in buying your product or service, because you have spoken directly to them.
Eliminate these mistakes from your online writing and you will see much better results.