I am subscribed to quite a few different blogs. Every time they post I receive an email with an excerpt from the most recent post. This morning I received one of those emails. The excerpt started out with something about urban decay in Topeka, Kansas. I deleted the email immediately. Why? Because I do not live in Topeka and have no connection or interest in reading about the situation there. It’s not that I don’t care; this information is just not interesting or relevant to me at this point in my life.
Are your posts interesting and relevant to the people who will be reading them? In this age of unsubscribing and deleting anything that is not of interest to us, you must grab the attention of your reader with the first two or three sentences.
Read other blogs on your topic. Go over to Technorati and search for blogs that are of interest to you. See which posts people leave the most comments on. Make a study of what makes an interesting and relevant blog post. Then keep writing until it becomes fun for you. After all, this must be fun or we should be doing something else.