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Subscribe To My New Podcast: Online Marketing Tips With Connie Ragen Green

Connie Ragen Green Get Started OnlineMy name is Connie Ragen Green and I teach people just like you how to build a profitable online business and use the basic technology needed to get started in this fun and lucrative field. The first year (2006) was difficult for me online, and I ended up spending about 10K and making almost no money. I vowed that my students would not have to struggle like I did.

I have now been making my full-time income online since 2006, and earn a comfortable income, primarily from my own programs and courses, information products, and affiliate marketing. I teach new online entrepreneurs how to write short reports, eBooks, and books for Kindle, as well as how to set up your own blog, set up mini-sites, use Twitter and Facebook, create your own information products, and write your own web sales copy, which is copywriting for the Internet.

My latest training, Really Simple Podcasting has now been released at an Introductory price. I’ve been podcasting since 2011 and would love to teach you how to use this strategy to build credibility, gain visibility, and add profitability to your online business.

My motto is: “If I can do it, YOU can do it!”

I took one of my students, Helen Raptoplous, to 10K a month during 2011 as part of the 10K Laser Coaching program, did it again in 2012/2013 with student Geoff Hoff, and am now working with entrepreneur Adrienne Dupree during 2015/2016. This will help you to do the same thing in your online business, so please join us.

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Book Signing Tips: Before Your Book is Published

Book Signing TipsBook Signing Tips

So you’ve written a book? Excellent! Now is when the real work begins. I’ve put together this post to give you some effective and doable book signing tips. And it all begins before your book is published.

Your new job – as you may have already discovered – is as book promoter. You’ll be coordinating interviews, writing guest blogs, and doing a host of other activities designed to get the word out about your new book.

And the best way to create a buzz and get people excited about your book? A good old-fashioned book signing. Imagine a crowd of eager fans all waiting for you to appear, read a bit from your latest bestseller, and answer questions. It’s the scene that’s filled many would-be authors’ daydreams, and now that you have a book, it can become your reality.

All it takes is a little planning and organization.

Here’s the thing: When your reader steps up to your table to buy a copy of your book, you want to ensure she has the absolute best first impression you can give her. That means top-quality writing, editing, and printing.

Sure, you can do it all yourself. Amazon and others make it easy and cost-effective to write and print a book, but will it portray the image you want? Or will it scream “amateur”?

So before you even think about scheduling your first signing event, let’s make sure your book is ready for the big leagues.

Book Signing Tips: Writing and Editing Your Book

You very likely already have your book completed, and as you may have discovered, it can be nearly impossible to edit your own work. You’re simply too close to it to be objective.

Instead, it’s a good idea to put your book to the test by:

  • Sending it out to a select list of beta-readers for feedback
  • Hiring a professional editor to suggest changes to content flow
  • Hiring a professional proofreader to edit for grammar and punctuation

Here’s a tip: no one person will be good at all three jobs. Creating a book worthy of a rock-star book signing is truly a group effort, and well worth the time and cost as well. Remember, your book will very often be the first impression someone has of you. If it’s riddled with spelling errors (or even one or two, for that matter) they will automatically think less of your expertise.

Make sure your book-signing event creates the very best impression you can by starting off with a professionally written and edited book. Then find your “Beta” readers.

Choose five to ten friends and colleagues to read through your book and offer constructive feedback. You want to avoid those who think everything you do is wonderful (so mom can’t be a beta reader) and instead ask those who you trust to offer real, actionable advice.

Next, find and interview editors and proofreaders.

While you’re waiting for your beta readers to respond with their thoughts, it’s time to begin looking for your editor and proofreader. The best way to find these people is to contact friends and colleagues whose books you’ve read and enjoyed, and ask them for referrals.

Book Signing Tips: You Can Judge a Book by Its Cover

It’s true. Sometimes the only chance you get to make the sale is in the three seconds a visitor takes to glance at your book’s cover. Make sure it gives the right impression with:

  • Easy-to-read fonts
  • Eye-catching (not headache-inducing) colors
  • Complementary graphics that don’t distract from the title

Keep in mind that bold colors and large fonts are a popular choice for better readability at any size from thumbnails on Amazon to poster-size event decorations.

For printed books, the cover is even more important. Remember, your readers will be holding this book in their hands for days, maybe even weeks. You want it to look as good as possible, because that’s what will make YOU look good.

Not only that, but your book’s cover needs to be easily reproduced in large format for posters, banners and other print materials you’ll use to decorate your signing table.

Don’t be afraid to outsource the things you are not good at, such as cover creation and sales copy, so that you can instead concentrate on writing the best book you can.

Now it’s time to research cover designs.

Before you hire a designer, it’s a good idea to know what you’re really looking for in a cover. Start by finding several books whose covers you like. These can be in any niche, so don’t be afraid to look on the fiction, self-help, and even reference shelves. The key is that they be eye catching and well-branded.

You’ll want to give this list to your designer, so he or she can see what appeals to you. Be as specific as possible, and include things like “I love the font, but the background image makes it difficult to read” or “The colors really make it stand out on the shelf.”

I certainly hope these book signing tips are helpful to you. You can see that the process begins long before your book is in print and ready for you to sign at your local library, book store, or other event. And if you’d like recommendations for people whom I have used for editing, proofreading, cover design, and formatting, please leave a comment below and I will reach out to you personally.

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How to Host a Book Signing Event

book signing eventWhen you think of a book signing, do you picture a bespectacled author sitting at a table in the back of a bookstore, patiently waiting for customers to notice her?

That’s what a lot of us think of when we consider a signing event, and while that used to be the norm, today’s book signings look very different. Your event can be anything you want it to be, because you have complete control (unless your publisher is footing the bill, in which case, follow their lead). Here are some book signing event ideas.

Your event can be:

  • Casual or formal – you set the tone
  • Indoors or out – imagine a book about healthy living with a reading in the local park
  • Structured or not – free form readings and Q&A sessions can be more inviting than a strictly scheduled event

As you can see, your book signing can be whatever you choose to make of it. Bookstores are just one option, but there are many others, depending on where your market likes to hang out and the specific topic of your book.

For example, if you’ve written a book about your life as a pro golfer, book-signing events on a driving range or in the clubhouse are a natural fit. If your subject is how to build an online business and live the laptop lifestyle, consider a beachside signing instead.

Here’s something else to consider: where is your audience? Ideally, you’ll want to host your book signing where it’s convenient and comfortable for them. Some popular options include:

  • Book stores
  • Libraries
  • Boutique markets
  • Industry conferences
  • Festivals

You may find that you have better luck booking events in off-the-wall locations. The reason is that big bookstores often have deals with publishers in which they get paid to host events. If you’re not willing to pay – and the cost can be steep – you likely won’t get large booksellers to host you. There are two ways around this:

  1. Opt for smaller venues. Approach independent book stores instead, since they’re less likely to have prior agreements with big publishing houses.
  2. Speak directly to the store manager and make it clear that you want to do an impromptu event, not a formal signing. You won’t get the advanced press you might otherwise get, but you’ll make up for it in walk-in traffic.

Either way, the bookstore must be able to order copies of your book, so be sure you’re working with a publisher that allows that option. Some vanity presses will tell you that book stores can purchase stock, but the truth is the ordering process is so cumbersome and the return policy so bad that bookstore owners and managers will not order from them. In that case, you can offer to bring your own stock if the bookstore will allow it. Self-publishing makes the most sense, where you order directly from the fulfillment house in the number of copies you wish to receive.

Peruse All Of My Books Here

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Podcast: Connie Ragen Green on Managing Your Time

Doing What It TakesManaging Your Time for Online Entrepreneurs

This most recent podcast is a discussion of managing your time as an online entrepreneur. Here are some of the points I explain in great detail:

So, how do you effectively manage your time as an entrepreneur?

  1. Maintain a dynamic to-do list on a mini legal pad next to your work space.
  2. Decide which items are best delegated to others, which you should take action on, and which can be eliminated altogether.
  3. Discover when your “prime time” hours are and schedule your work accordingly.
  4. Always ask yourself: ‘Is what I am doing right now moving me closer to my goals or further away?’
  5. Protect your time, as it is your most valuable resource.

Think about each of these points, listen to the podcast, and then comment below. I would love to hear your thoughts on these ideas and concepts in regards to how managing your time will enable you to be a more efficient and effective entrepreneur.

Are you ready to be surprised? Recently, I have introduced a new feature during these podcast training calls. I will always have the latest course or program, either one of my own or one offered by someone I highly recommend, at my Surprise! link. Check it out today and see what I am recommending this week. If it’s not my own program, product, course, or live event then it’s always from someone I know, trust, and highly recommend as a great value to you as an online entrepreneur.

I also have a bestselling book on this topic. It’s entitled Time Management Strategies for Entrepreneurs: How to Manage Your Time to Increase Your Bottom Line and I’d love to hear your thoughts on it by way Managing Your Timeof a review on Amazon.

Are you already a part my list community and receiving my daily email updates and training? If not, please give me your first name and primary email address in the form on the right-hand side of this site. If you are brand new to my podcasts, you will be interested to know that this specific training call, as well as all of the calls in my podcast series is intended to teach you and other new online entrepreneurs how to take your business to the next level quickly and effectively, and as a way for me to share my exact methods, techniques, Case Studies, secrets, and advice on creating a profitable and lucrative online business using the ‘multiple income streams’ approach. People on six continents have now discovered that starting an Internet business is the very fastest way to achieve both time and financial freedom, as well as to great success in all areas of your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community.

You will see that each podcast session is first recorded live as a teleseminar, and then repurposed into a podcast to extend my reach to the world. Please join my list (opt in on the right) to be included on these calls, and be sure to introduce yourself and share your site for optimal exposure for years to come! Also, check out my Podcast Show Notes site to see how you can subscribe at no cost to both of my podcasts, and please leave me a review on one or both of them if you are so inclined.

If you would like to get started earning income online right away then I recommend affiliate marketing as the stream of income that will allow you to “earn while you learn” You may now pick up my popular training on winning affiliate contests and other online marketing tips for only seven dollars at Affiliate Contest Secrets. This training regularly sells for $27. Use the discount code CONTEST to bring the price down to $7. This training has been completely updated for 2016 with the latest information, strategies, and Case Studies for you to use in your own business.

Please be sure to leave your comments below so that I may get to know you better and to serve you as you continue your journey as an online entrepreneur. Getting started with an online business will change your life forever and my reward is your massive success!

Subscribe To My Online Marketing Tips Podcast Today!

 

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Public Speaking for Business Owners and Entrepreneurs

Public Speaking for BusinessPublic Speaking for Business

I pride myself with being an observer of the human condition. By this I mean that I watch people regularly to see what works best and what does not work at all when they interact with others. Specifically, I observe what business owners and entrepreneurs say and do that wither helps or hinders their business efforts over time.

It came to my attention some years ago that the most successful business people seek out opportunities to speak publicly on any topic they are knowledgeable and experienced in. Being thought of as a public speaker raises you to another level in that others look up to speakers and tend to think of them as thought leaders, innovators, and those who are more intelligent than the average person. This can do wonders for your business if you are willing to refine your speaking and improve your delivery. Public speaking for business owners just makes sense.

My public speaking was awful when I began in 2006. It was the Santa Clarita Rotary Club that encouraged me to speak and helped me to overcome my fear. Within a year of speaking regularly in my city I was being asked to speak all over the country on various aspects of the topic entrepreneurship. Now I host my own live events twice a year and have spoken in several countries on three continents. But my business is predominantly on the internet. What I am suggesting here is that local business owners look for new opportunities to speak within the community and finally in a wider area for exposure and business growth.

Start with your own company. Provide yourself with situations that require you to create a short presentation on one of the topics you know well. Experiment with this to see if it goes over better with a PowerPoint or Keynote slide presentation, utilizing handouts, or just speaking from the heart. It will depend upon your topic, and remember there is no right or wrong way to speak to others. The key is to practice what you will say over and over and over again and to be open to constructive criticism and feedback so you can constantly evolve as a speaker.

Once you feel like your presentation is ready for a wider audience, contact local groups and organizations such as Rotary and ask to speak to the program chair. The best idea is to attend the meeting in person first and to have a one page information sheet about you and your topic to give to the person in charge of booking the upcoming speakers.

Keep your message clear and stay away from anything controversial, even if you know people in the room. It’s your job to present your information in a thought provoking way that leaves a lasting memory with people who hear you, so keep it positive and upbeat if at all possible.

Your topics do not have to be directly related to your business, but the idea is to make sure your audience knows who you are and what type of business you have within the first three minutes or so. One of the best presentations I have heard this year was from a woman who owns several physical therapy practices. Her topic was on the environmental impact of waste in the ocean on the sea creatures who live there. Within the first few minutes she explained who she was, what type of business she ran, and why she had become so interested in the sea. We were mesmerized by her slide presentation and the passion with which she shared her message. By the end of her talk the audience was ready to sign up for physical therapy sessions and anything else she had available.

By now you can see that public speaking for business owners and entrepreneurs alike is a great opportunity. Think about what you would like to speak about, overcome any fears you may have, and start speaking!

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The 3 Marketing Mistakes Most Online Entrepreneurs Make

Marketing MistakesMarketing mistakes can be costly. After working with online marketers for ten years now, I’ve seen them run into the same problem over and over again. Even though they have amazing things to offer their customers, they get stuck and stagnate.

I’d hate for that to happen to you, so let’s put a stop to that right now and talk about the 3 mistakes to avoid…

Mistake #1: Not Marketing Consistently

It never fails. Most new bloggers, affiliate marketers and product sellers get excited when they start out, so they tell everyone they can about their project. But then…

They don’t get the results they were hoping for and just give up.

OR

They get some good results, but fail to keep it up.

The thing is, marketing is an ongoing process, but it doesn’t have to be a difficult one. It just has to be Done for You Templatespart of your overall business plan. Each daily plan needs to include at least one marketing item, so you develop a habit and stay consistent with your growth.

Mistake #2: Being Wishy Washy

Oh yeah, I see you over there nodding your head. I get it…you’re a blogger or you’re a writer. You’re not a marketer and the last thing you want to act like is a used care salesman. I do NOT blame you.

But the thing is, marketing is not the same as a high-pressure sale. If you do it right, marketing blends in with your content creation process. It becomes a part of everything you do. There’s nothing wrong with being proud of your work and recommending it to others and that’s exactly what a smart marketing plan does.

Mistake #3: Trying to Reinvent the Wheel

The world of online marketing can certainly be difficult to navigate, but what you need to succeed is right in front of you. See what is working with others and figure out how you can apply that to your own business.

Of course, sometimes that’s easier said than done. How do you know what’s really working and how can you apply the strategies without copying someone else?

Well, I’m sure you know that I’ve got your back and have the solution just right for you….

My friends Ron Douglas and Alice Seba have been at this for a long time. They know what works and what doesn’t, and they’re always willing to share freely.  They’re the perfect example of marketers who don’t sound like used car salesman, but certainly aren’t wishy-washy. They engage their audiences by educating them and making them feel like they need their solutions.

That’s one of the reasons they opened up DFY Templates and I’m inviting you to join me over there. Each month, they offer you their fill-in-the-blanks templates to help you get your marketing done quickly and effectively. You have full rights to edit the templates how you’d like. You can even use them with your clients or brand them and resell them.

The special charter member opportunity expires very soon, so go here now and get the lowest price possible. I want you to have instant access to your first marketing template package and let me know what you think.

 

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Online Marketing Tips Podcast: Doing What It Takes

Doing What It TakesDoing What It Takes for Online Entrepreneurs

This most recent podcast is a discussion of doing what it takes to be successful in business and in life. This conversation comes from my upcoming book, entitled Doing What It Takes. Here are some of the points I explain in great detail:

  • Take full responsibility for everything that happens in your life. This was a big one for me, as I was coming from the “victim” mentality for so many years. To finally embrace the belief that I had been and continue to be responsible for everything in my life rattled my core values and beliefs in a life altering way.
  • Feel the fear and do it anyway. Now this is the title of an excellent book first published in 1987 by Susan Jeffers, and the concept would be expanded upon by Shad Helmstetter, in his book What To Say When You Talk To Yourself a few years later. For years I believed that if you were honestly afraid of something you had two choices. One was to get as far away from it as possible and the other was to grit your teeth, squint your eyes, and try to get it over with as quickly as possible. Now I choose to face the fear, verbalize what I am feeling internally, move towards and through the experience, and observe the shift that occurs as I get closer to it becoming part of who I am.
  • Be willing to die for the truth. This comes from an inspirational talk by actor and producer Will Smith where he discusses how no one could ever surpass him in a treadmill competition because he would be willing to drop dead of a heart attack rather than to jump off while the other person is still on the machine. Now this may sound very dramatic, but the point is a valid one.
  • Get ready to do the work and make things happen. When the film The Secret was released in 2006 I was at the very beginning of my journey as an online entrepreneur. I absolutely adored the idea of being able to think about what I wanted in my life and to know it was on its way to my doorstep. Then the reality set in that I had to actually take massive action and I loved that concept even more. Why? Because I knew that few people would be willing to do the work it would take for them to achieve even the smallest of their goals. Do the work, stay focused and productive, and you will be far ahead of almost everyone else.
  • Abandon the notion of needing to know all of the steps and pieces up front before you can surge forward. You only need to know the relevant and tangible pieces of any project at the very beginning. This applies to most things in life.
  • Know that the resistance is coming. Accept and embrace this as a part of the process of changing your life and becoming a successful entrepreneur. This feeling is more than likely going to be a physical one, so you’ll have to experience the discomfort a few times before recognizing it for what it is. For me, it’s a feeling deep in the pit of my stomach. In the beginning I thought I was either hungry or had a stomach ache. Once I identified it as resistance to change or action related to my business I simply acknowledged it and moved on.
  • “Not feeling like it” will never be a reason not to accomplish even the smallest task or goal. When I first heard others saying they did not do what they had intended to do or what was expected of them because they just didn’t feel like doing it I was dumbstruck. If you find yourself feeling this way, simply give it a moment and do it anyway. When I need to write a new sales letter for a product or training course or live event I usually don’t feel like doing it, but that has never stopped me from completing the task at hand and getting on with it.
  • There probably isn’t a blueprint for exactly what you wish to achieve as an entrepreneur. Accept and embrace this as a challenge to develop your own blueprint over time as you learn more, implement what you are learning, and experience various levels of success.

Think about each of these points, listen to the podcast, and then comment below. I would love to hear your thoughts on these ideas and concepts.

Are you ready to be surprised? Recently, I have introduced a new feature during these podcast training calls. I will always have the latest course or program, either one of my own or one offered by someone I highly recommend, at my Surprise! link. Check it out today and see what I am recommending this week. If it’s not my own program, product, course, or live event then it’s always from someone I know, trust, and highly recommend as a great value to you as an online entrepreneur.

I certainly hope these affiliate marketing tips will be beneficial to you as you grow your business. Online entrepreneurship is most definitely a worthwhile goal.

Are you already a part my list community and receiving my daily email updates and training? If not, please give me your first name and primary email address in the form on the right-hand side of this site. If you are brand new to my podcasts, you will be interested to know that this specific training call, as well as all of the calls in my podcast series is intended to teach you and other new online entrepreneurs how to take your business to the next level quickly and effectively, and as a way for me to share my exact methods, techniques, Case Studies, secrets, and advice on creating a profitable and lucrative online business using the ‘multiple income streams’ approach. People on six continents have now discovered that starting an Internet business is the very fastest way to achieve both time and financial freedom, as well as to great success in all areas of your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community.

You will see that each podcast session is first recorded live as a teleseminar, and then repurposed into a podcast to extend my reach to the world. Please join my list (opt in on the right) to be included on these calls, and be sure to introduce yourself and share your site for optimal exposure for years to come! Also, check out my Podcast Show Notes site to see how you can subscribe at no cost to both of my podcasts, and please leave me a review on one or both of them if you are so inclined.

If you would like to get started earning income online right away then I recommend affiliate marketing as the stream of income that will allow you to “earn while you learn” You may now pick up my popular training on winning affiliate contests and other online marketing tips for only seven dollars at Affiliate Contest Secrets. This training regularly sells for $27. Use the discount code CONTEST to bring the price down to $7. This training has been completely updated for 2016 with the latest information, strategies, and Case Studies for you to use in your own business.

Please be sure to leave your comments below so that I may get to know you better and to serve you as you continue your journey as an online entrepreneur. Getting started with an online business will change your life forever and my reward is your massive success!

Subscribe To My Online Marketing Tips Podcast Today!

 

Posted in Podcasts | Tagged , | 4 Comments

I’ve Been Nominated For The Small Business Book Awards

The Small Business Book Awards

Once again my writing has been nominated for the Small Business Book Awards. Because I published two books during the qualifying period, both of them have been nominated. This happened once before, two years ago when I wrote one book and co-authored another, and they were both nominated as well.

This year almost two hundred books are in the running. Mine are both in the marketing category, as you would expect from someone who is an online marketing strategist. I had almost forgotten that I had published both of these books during 2015, and that’s because one was published in January and the other in October.

Write Publish ProsperWrite. Publish. Prosper: How to Write Prolifically, Publish Globally, and Prosper Eternally teaches you how to to write a book, publish it yourself, and create a business based on your topic. In this step by step and detailed training, I show you how to write a full length book in the next four to six weeks and turn that information into an online business.

Book. Blog. Broadcast: The Trifecta of Entrepreneurial Success is theBook Blog Broadcast blueprint that will take you step by step to the life and business you want and deserve through strategies I have used for almost ten years. In it you will learn how to use your book, your blog, and your broadcasts to build a lucrative online business.

Having my books nominated for this prestigious award is meaningful to me for a variety of reasons. Writing can be a lonely process, and knowing that your thoughts and ideas will be shared with people all over the world alleviates this feeling. I live to help others achieve their goals, and my writing has enabled me to do that with a much wider audience. I appreciate Anita Campbell from Small Business Trends for starting the Small Business Book Awards and including authors like myself in what she is sharing.

Self-publishing has allowed me to add a new dimension to my life and to my business. My publishing company, Hunter’s Moon Publishing continues to grow and serve other authors and entrepreneurs as they get their messages out to the world.

If you are reading this before the end of the day on May 11, 2016, please vote for my books by clicking on the titles below:

Write. Publish. Prosper: How to Write Prolifically, Publish Globally, and Prosper Eternally

Book. Blog. Broadcast: The Trifecta of Entrepreneurial Success

Posted in Self-Publishing | Tagged , | 10 Comments

Membership Sites: 5 Ways To Attract New Members

membership-sitesMembership Sites – Are They For You?

So, here’s the question on a lot of people’s minds. Membership sites are a great way to build residual income, but how the heck do you attract new members?

There are plenty of ways to market your membership site and Ron Douglas and Alice Seba have some pretty unique easy-to-implement techniques to share in the Member Site Live training (registration starts on Thursday, April 28), but here are some ideas that you can use right now to make your membership offer enticing.

If you haven’t downloaded Ron and Alice’s free membership site report, grab that now by clicking here.

#1: What are the Benefits?

Clearly illustrate the benefits of the continuity program. Yes, the features of your product, membership, or service are important, but when asking them to sign up for ongoing payments, you really need to let them know the benefits. For example: save time, save money, excel at a skill, ease stress, have more stamina, etc.

#2: Give Low-Cost Trials to Get More People to Buy

Even if your subscription offer can be cancelled at anytime, people are often weary of getting hooked into a subscription of something they’re unsure of. You can offer a free or a very low-cost trial to try it out. For example, Ron and Alice offer a $1 10-day trial to our Elite Writer’s Lab program.

#3: Offer a Satisfaction Guarantee

A guarantee can go a long way into instilling more confidence to buy from your prospects. In the case of membership sites where you are delivering digital content, there are minimal costs per member that offering a 30-day money back guarantee, for example, is easy
enough to do.

#4: Let Them Cancel Anytime

In addition to giving them a guarantee, make sure they know they can cancel anytime. If you feel your offer requires a time commitment (ex. 6 mo. contract on services or coaching), it’s up to you, but in most cases there is no reason to make people feel tied to a subscription. They will more likely give it a try if they know they can get out easily. Then you just wow them with your content, so they’ll stay.

#5: Get Your Customers to Promote

Set up an affiliate program that your customers are aware of. Yes, you’ll be recruiting website owners to your affiliate program, but make sure it’s also accessible by every day people who enjoy your products and not just affiliate marketers.

Make the concept of the affiliate program easy for your non-internet marketing members to understand – it’s simply a referral program where they can refer family and friends. Make it attractive by telling them they can earn enough cash to pay for their monthly membership, or even more.

Just a few ideas to get you going. And hey, if you haven’t grabbed our free guide with 24 ideas and examples of winning membership ideas, here is where to get it.

It’s going to be available for a few more days only, so don’t miss it. Membership sites will help you to build your online business.

Posted in Membership Sites | Tagged | 2 Comments

Grow Your List, Grow Your Business

Grow Your ListYou’ve heard the benefits of why you need to grow your list, but sometimes it seems like too much darned work.

Maybe. Maybe not.

Because have you ever considered how hard you have to work when you DON’T have a list?

It’s one of the biggest mistakes of a freelancer. You get bogged down in client work and then suddenly, a few clients drop off. You have to scramble to fill that space in your client calendar, but wouldn’t it be much easier if you already had a mailing list of potential clients?

Or what if you’re an information product creator or eBook author? You get really excited about you next release, but nothing happens…because you don’t have a captive audience to sell it to. Imagine if each time you released a new product or book, your readers were just waiting to buy.

As a writer, there is no reason why you can’t have a ready source of clients and customers. You’ve already got the writing talent that makes it easy to grow your list. Put those skills to work with these proven list building ideas.

* Offer a useful free gift. This is one of the most common and popular tactics for building a list. Give your visitors something for free if they sign up. It could be a report, checklist, worksheet, video or anything you can think of. Remember, if you want your clients to hire you to write for them, don’t teach them how to write…but teach them how to use the writing you do to effectively grow their businesses.

* Include a graphical representation of your freebie. Whether it’s an ebook cover, CD or DVD (to reflect an audio or video recording), these visual elements can draw the eye into your offer and give your freebie a higher perceived value. Both those things will increase your opt-in rates.

* Create a focused opt-in or lead magnet page. It’s only purpose is to entice your visitors with the benefits of signing up for your list. Drive most of your traffic here, so you can grow your list more quickly.

* Share testimonials. If you’ve received feedback about your freebie or being on your mailing list, publish it. This kind of feedback is an important element of social proof that makes people want to sign up.

* Clearly tell the benefits and have a clear promise. Tell them in no uncertain terms what the benefit is of being on your list. This goes beyond the free document you’re offering them, but tell them the benefits of continuing to get email from you.

* Set expectations for how often they receive mail. People hate spam, but if you tell them exactly how often you’ll mail them, (E.g. “We’ll email you a few times per week with easy to digest gardening tips”) they’ll often be much more willing to sign up.

* Use a lightbox. A lightbox is a popover that greys out the rest of the screen when it pops over. It’s one of the most attention catching ways to build a list. You can also use pop-ups, page footers and other tools that let you display an opt-in offer to your visitors.

* Link to a sample issue. Link to an issue of your newsletter that people can look through. Make sure to put your best foot forward.

* Use Facebook, Google Adwords and YouTube Ads. Free content and offers are perfect for creating successful ad campaigns.

* Write a guest post around your freebie. For example, write a guest post about “17 Mistakes AdSense marketers make” if you have a free report about how to succeed with AdSense.

* Promote your list on social media. Especially try posting relevant responses to popular hashtags in your industry. Get your friends to share your content too.

* Create a viral video. Have a link to your signup page on the video (you can do this easily with YouTube’s editing tools) and also include it in the video’s description.

* Launch a podcast. Promote your list in your podcast or have them opt-in to receive instant notifications of new episodes.

* Offer a “Secret Blog Post”. Tell your blog audience that you’re going to release a blog post only to your email list. Give them hints on what it will be about. What problem will you solve? What secret will they learn?

* Give list members discounts. If you sell products or arrange for special offers, give the best deal to your subscribers. Use this as leverage to get new people on your list.

* Add a signup box on every page. Add it on the right, on the bottom or both. Make sure it’s visible throughout your website.

* Do a solo ad mailing. Buy solo ads from other people with mailing lists to promote your list.

* Do an ad swap. Mail a promotion to your list, then have someone else do the same with their list.

* Tell people who email you their question will be answered in the email list. Answer questions on your list rather than privately. Answering questions privately takes up too much of your time and benefits only one person, but when you can turn that answer into email content, everyone wins.

* Build your customer list. A customer list is Continue reading

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