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Subscribe To My New Podcast: Online Marketing Tips With Connie Ragen Green

Connie Ragen Green Get Started OnlineMy name is Connie Ragen Green and I teach people just like you how to build a profitable online business and use the basic technology needed to get started in this fun and lucrative field. The first year (2006) was difficult for me online, and I ended up spending about 10K and making almost no money. I vowed that my students would not have to struggle like I did.

I have now been making my full-time income online since 2006, and earn a comfortable income, primarily from my own programs and courses, information products, and affiliate marketing. I teach new online entrepreneurs how to write short reports, eBooks, and books for Kindle, as well as how to set up your own blog, set up mini-sites, use Twitter and Facebook, create your own information products, and write your own web sales copy, which is copywriting for the Internet.

My latest training, Really Simple Podcasting has now been released at an Introductory price. I’ve been podcasting since 2011 and would love to teach you how to use this strategy to build credibility, gain visibility, and add profitability to your online business.

My motto is: “If I can do it, YOU can do it!”

I took one of my students, Helen Raptoplous, to 10K a month during 2011 as part of the 10K Laser Coaching program, did it again in 2012/2013 with student Geoff Hoff, and am now working with entrepreneur Adrienne Dupree during 2015/2016. This will help you to do the same thing in your online business, so please join us.

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Metaphors for Your Online Business

Metaphors for Your Online BusinessUsing Metaphors for Your Online Business Story

A metaphor is a figure of speech that refers to something as being the same as another thing for rhetorical effect. Examples include “those two friends are peas in a pod” and “the park was a lake after the big rain”. Using metaphors for your online business can be an effective way to incorporate storytelling into everything you share with your community.

My favorite type of metaphor is a parable, which is simply an extended metaphor that is narrated as an anecdote. An example of this is the illustrating and teaching done in works such as Aesop’s fables. In my own business I regularly use the metaphor “time is money” to teach the importance of time management.

Recently I was watching a broadcast over on YouTube where visibility expert Denise Wakeman interviewed Michael Kass and Tea Silvestre Godfrey on the topic of How to Use Metaphors to Tell Your Story. This conversation was brilliantly crafted to explain exactly how and why these are so crucial to our businesses.

I can remember attending an online marketing conference years ago when I was just getting started with my own Internet business. As I approached the large conference room there were groups of people gathered in circles, talking about a variety of topics related to themselves and their businesses. I didn’t know anyone there so I just stood by myself for a few minutes, listening to bits and pieces of conversations. One circle of people to my left was talking about a woman who used to be a school teacher and was now becoming successful as a marketer on the Internet. I leaned in a little bit closer to see if I could hear them mention her name. Imagine my surprise when one of them said “Connie Ragen Green”!

At that point I went over and introduced myself to the group. This was an important lesson for me. I learned on that day that my story would precede me and that it was completely up to me to share a story about myself that would portray me in the light in which I wished to shine. Ever since that time I’ve used metaphors and storytelling as a regular part of my marketing strategy.

Stories also make everything easier for people to remember. When you think about Abraham “Honest Abe” Lincoln, can’t you just picture him walking several miles to return someone’s change when he worked at the general store? And as Tea Silvestre Godfrey reminds us during the broadcast:

“If you’re attempting to teach anything, it’s more effective to teach with a story than with presentation of data.”

What’s your story? How are you sharing it with your audience? I recommend that you spend an hour watching Denise Wakeman’s broadcast I referenced above and learn how your stories will enhance everything you do and how to use metaphors for your online business story, while also taking advantage of how this will set you apart from others in your niche.

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How to Write Effective Web Sales Copy

Web Sales CopyWriting Web Sales Copy That Sells

I believe that learning to write effective web sales copy (copywriting on the Internet to sell products, services, courses, and more) was the best investment of time and money I could ever have done for my business during my first year online. Now that I have more than fifty different products for sale on the Internet, my web sales copy is like a sales team always at the ready to assist me in making sales 24/7/365. And the interesting part of this is that it didn’t have to take me a full year to learn how to do it. Now you can get started in as little as ten days.

I was given a review copy of a new training on copywriting by Dennis Becker, and I’d like to share my thoughts on this with you within this post. I also decided to do some additional research before publishing it here.

I was reading a post by Derek Gehl over at the Entrepreneur site called Make Your Sales Copy Sell: 7 Tricks to Writing Copy that Brings in Business where he says that:

Writing good sales copy doesn’t have to be hard–you just use a formula. Plug in all the elements, and you’ll create a whole that’s bigger than the sum of its parts.”

I agree, up to a point. When you are new to copywriting it’s easy to get confused by the glib comments of more experienced copywriters and marketers. Writing effective web sales copy takes practice, and that is exactly what you get from a new training just released by Dennis Becker. It’s called CopyBox and is a ten day copywriting challenge and short course on how to get started with copywriting to sell your products and services online. And it’s quite inexpensive as well. Dennis says:

Learning how to write good sales copy is one of the most valuable and profitable skills you can pick up in your business career. Because once you know how to craft irresistible, sizzling sales letters, then you’ll have the power to sell anything to anyone!

That’s why I’ve put together this 50+ page hands-on course, where you’ll get a step-by-step guide for crafting high-response sales letters. This includes:

*Ten daily modules where you learn exactly how to write sizzling copy!
*Ten daily assignments to go with each module. If you follow along, you only need to invest a few minutes a day to write a new piece of your copy – and in just 10 days you’ll be ready to roll with a high-response sales letter!

I love this type of “short course” where you can go through the materials quickly and easily over a ten day period. And I promise that if you do that you will most likely look forward to writing copy instead of dreading it like I once did. And Dennis provides dozens of examples and tips throughout this entire course to make it easier than ever for you to create your own sales letter.

One other part of Derek’s post that you will find helpful is this one on the topic of features and benefits:

Talk about benefits, not just features.
Your potential customers want to know how your product or service will make their lives easier, so focus on benefits, not features. Here’s an example:

      • Feature: The Grade A Gardening Shovel is ergonomically designed to remove weeds more efficiently than traditional shovels.
      • Benefit: Get your weeding done in half the time and reduce wrist soreness!

A benefit answers the question “What’s in it for me?” and gets visitors to imagine using your product to take care of the problem they’re trying to solve.”

So if you are ready to jump in to the world of copywriting for the Internet, grab Dennis Becker’s Copy Box and start your ten day challenge and course of study. You’ll be glad you did, as this is a necessary part of online marketing that you can’t afford to be without. And you might even decide you like it enough to write web sales copy for others. Yes, that’s something that is in high demand among those of us working exclusively online, and learning how to do this part of the business effectively could be your next career.

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Podcast: Blogging for Your Business

Doing What It Takes Blogging for Your Business for Online Entrepreneurs

This most recent podcast is a discussion of the importance and relevance of blogging for your business as an online entrepreneur. Here are some of the points I explain in great detail:

The question is…are you blogging for your business on a regular basis?

  1. Your blog is your “home on the Internet”.
  2. A hosted WordPress site is your best option.
  3. Post twice a week during your first year and once a week thereafter.
  4. Use keyword phrases in your permalinks.
  5. Always ask yourself if what you are doing is moving you closer to or further away from your dreams and goals and then adjust your behavior, thoughts, and actions accordingly.

Think about each of these points, listen to the podcast, and then comment below. I would love to hear your thoughts on these ideas and concepts in regards to how blogging for your business will enable you to be a more successful entrepreneur.

I also discuss how blogging for your business will help you to find your voice, how you can “blog your book”, and the four types of content for your blog – original writing, guest posts, curated content, and PLR (private label rights) content.

Are you ready to be surprised? Recently, I have introduced a new feature during these podcast training calls. I will always have the latest course or program, either one of my own or one offered by someone I highly recommend, at my Surprise! link. Check it out today and see what I am recommending this week. If it’s not my own program, product, course, or live event then it’s always from someone I know, trust, and highly recommend as a great value to you as an online entrepreneur.

My most recent book is now available. It’s entitled Doing What It Takes: The Online Entrepreneur’s Playbook and I’d love to hear your Doing What It Takesthoughts on it by way of a review on Amazon.

Are you already a part my list community and receiving my daily email updates and training? If not, please give me your first name and primary email address in the form on the right-hand side of this site. If you are brand new to my podcasts, you will be interested to know that this specific training call, as well as all of the calls in my podcast series is intended to teach you and other new online entrepreneurs how to take your business to the next level quickly and effectively, and as a way for me to share my exact methods, techniques, Case Studies, secrets, and advice on creating a profitable and lucrative online business using the ‘multiple income streams’ approach. People on six continents have now discovered that starting an Internet business is the very fastest way to achieve both time and financial freedom, as well as to great success in all areas of your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community.

You will see that each podcast session is first recorded live as a teleseminar, and then repurposed into a podcast to extend my reach to the world. Please join my list (opt in on the right) to be included on these calls, and be sure to introduce yourself and share your site for optimal exposure for years to come! Also, check out my Podcast Show Notes site to see how you can subscribe at no cost to both of my podcasts, and please leave me a review on one or both of them if you are so inclined.

If you would like to get started earning income online right away then I recommend affiliate marketing as the stream of income that will allow you to “earn while you learn” You may now pick up my popular training on winning affiliate contests and other online marketing tips for only seven dollars at Affiliate Contest Secrets. This training regularly sells for $27. Use the discount code CONTEST to bring the price down to $7. This training has been completely updated for 2016 with the latest information, strategies, and Case Studies for you to use in your own business.

Please be sure to leave your comments below so that I may get to know you better and to serve you as you continue your journey as an online entrepreneur. Getting started with an online business will change your life forever and my reward is your massive success!

Subscribe To My Online Marketing Tips Podcast Today!


Posted in Podcasts | Tagged , | 1 Comment

Save Time and Increase Productivity with Keyboard Shortcuts

Keyboard ShortcutsKeyboard Shortcuts to Save Time

I’m all about productivity and time management in my life and my business. Recently I was searching for some information on this topic and came upon an article on the Reader’s Digest site about making web browsing easier using keyboard shortcuts. Before I share some of their tips, let’s discuss what shortcuts are and how they work.

In computer language, a keyboard shortcut is a series of one or several keys that invoke a software or operating system operation (in other words, cause an event) when triggered by the user. The meaning of term “keyboard shortcut” can vary depending on which type of computer you are using (PC or MAC) and which operating system for that type of computer.

The Reader’s Digest shared a number of keyboard shortcuts that make everything you do much easier. Here’s one I wish I had known about long ago:

Type too small on a given web page? CTRL + Plus zooms you in, while CTRL + Minus zooms you out.

Actually, I needed this one recently and it was the amazing Kelly McCausey who helped me out. The text on my other main site, Huge Profits Tiny List somehow shrunk overnight. Knowing about this Control Plus or Minus saved the day.

You’ll also save time with this one:

Don’t be a slave to the scroll wheel: the next time you reach the bottom of the screen while reading a long article, hit the space bar to jump one screen-length down. Hit the space bar by accident? Just press shift + space to scroll back up to where you were.

I’ll admit that I played with this one on several sites before adding it here. This truly makes a difference when you are writing and researching simultaneously.

And if you are a multi-tab browser like I am, this keyboard shortcut will be a lifesaver:

CTRL + shift + t instantly reopens the last tab you closed (the more you press it, the older the tabs you’ll dredge up).  If you usually have more than one tab open while you browse, this trick can be a life-saver. Try it now, and never forget it. If you want to open a new tab altogether, just hit CTRL + t.

No more pulling your hair out to find the sites you wanted to read. If you’re a multi-tab browser like I am this will definitely save your time and make you more productive during your workday on the computer.

By now you can see that many keyboard shortcuts are available for both PCs and MAC. Be sure to read through all of the article I referenced above to see what else will save you time and increase your productivity.

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Tips for Authors and Self-Publishing on Amazon

Tips for AuthorsTips for Amazon Authors

When I published my first book on Amazon in 2010 I knew that what I was experiencing was a revolution in the world of publishing. Just a few years earlier Amazon had rolled out its Create Space POD (print on demand) program, allowing people like you and I the opportunity to publish books and get them into the hands of readers without having to go through the traditional publishing process or the expense of a “vanity press” company.

Over the years this system has changed and evolved, and several years ago that was instrumental in leading me to create me own small publishing house, Hunter’s Moon Publishing. I’ve published a dozen of my own books through this company, as well as almost fifty books for entrepreneurs and small business owners who wanted to publish their book on their own terms.

But in order to play in this world of self-publishing, you must understand how it all works. I was reading a post by Brooke Warner over at Huffington Post on the topic of the top ten things all authors should know about Amazon and this one jumped out at me:

“You need to claim your book via Author Central. Many authors know this and somehow forget to do it. When you publish a new book, you must claim it. Claim books you’ve contributed to as well, if you can. Claiming books on Amazon is like collecting chips; you’re building your little empire and making your bio page more robust. Amazon Central is an extension of your author platform and should be tended to as such. Update your photo, bio, and other information as regularly as you would your website.”

I will highly recommend that you read all of Brooke’s post and bookmark it for further review. She makes some excellent points there and shares very detailed information on Amazon and self-publishing in general.

I visit Author Central regularly to update my books on Amazon. I just published my fourteenth book this week and immediately claimed it so that it would appear on my author page. I also updated my bio while I was there and added the details of my upcoming live event. Knowing the ins and outs of how everything works gives you a distinct advantage over those who do not take the time to do so.

Becoming a multiple bestselling author has changed my life in so many ways. None of this would have been possible without Amazon jumping into the publishing world. What other questions do you have for me on the topic of self-publishing on Amazon and becoming a published author?

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Role Models for Entrepreneurs

Role Models for EntrepreneursRole Models for Entrepreneurs

I do not remember having role models while I was growing up, Sure, I thought a lot of my teachers and some of the other adults I spent time with, but it wasn’t until I was in my thirties that I began to think of anyone as a role model for what I wanted to achieve.

Even then, they weren’t people I could relate to directly. The first person I truly admired was Oprah Winfrey. I was working part-time as a production assistant for a film company and one of the producers was from Chicago. She had a poster of Oprah in her office and talked about her incessantly. I was intrigued and began to watch her talk show on one of the smaller stations that was carrying it in the Los Angeles area. Even then, Oprah was someone you had to admire for how she talked and carried herself. But it wasn’t as though I felt that I could emulate what she was achieving in her life. Instead, I merely enjoyed watching and listening to her over the years as she became a personality who impacted people around the world.

Recently Adrienne Dupree wrote a post about legendary women’s basketball coach Pat Summit, who passed away at the age of sixty-four after being diagnosed a few years earlier with Alzheimer’s. In her blog post she includes Pat’s “Definite Dozen” rules to live by:

“Pat Summitt had set of rules to live by called the Definite Dozen.

  1. Respect Yourself and Others
  2. Take Full Responsibility
  3. Develop and Demonstrate Loyalty
  4. Learn to Be a Great Communicator
  5. Discipline Yourself So No One Else Has To
  6. Make Hard Work Your Passion
  7. Don’t Just Work Hard, Work Smart
  8. Put the Team Before Yourself
  9. Make Winning an Attitude
  10. Be a Competitor
  11. Change Is a Must
  12. Handle Success Like You Handle Failure

These rules are rules that do not just pertain to basketball. They pertain to life. What if we all lived by these rules and conducted our businesses with these rules in mind? What a better place the world would be. When I think about the trailblazer that Pat Summitt was and the hard work and dedication that she had, I know that I can do better.”

These days I have several role models in my life, and they are primarily people I know personally who continue to guide and influence my life and my business ventures. Do you have role models in your life? What is your thinking on this topic of role models for entrepreneurs?

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Content Creation Marketing for Small Business

Content Creation for Small Business MarketingContent Creation Marketing for Small Business

I was reading a post by Ron Tester, small business marketing expert at Do This Not That Marketing, and in it he shares eight trends of content consumption that are noteworthy. I would like to elaborate on his fifth trend, the need for content to be multimedia in nature:

“Content Needs to Be Multimedia — Video, infographics, images, audio, eBooks, articles, blog posts and more should all be used together to create a storm of new content that works together to promote the products and/or services that you want to promote. Content can still be repurposed into new forms, but you need to put a unique spin on it. This is such an important trend, even I am creating videos. Believe me, I wouldn’t be doing it if people weren’t wanting it.”

Read this over a couple of times to make sure you understand the power of Ron’s words here.

I couldn’t agree more and would like to include one of my “lifestyle videos” from my YouTube channel to show how I use video to get my message out to the world.

I also repurpose my posts into articles, audio trainings, podcasts, and short reports on a regular basis. I learned while working as a classroom teacher that people have different learning styles, and I have kept that in the back of my mind over this past decade that I’ve been an online marketer and entrepreneur. Think about how you can use audio, video, and other types of written content to share and promote your products and services.

Content creation marketing for small business is a worthy endeavor and must be implemented regularly for best results. Learn more about the small business marketing course taught by Ron Tester and myself and join us in the member’s area.

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How to Eliminate Procrastination

Eliminate ProcrastinationCan We Ever Truly Eliminate Procrastination?

Long ago I was a procrastinator. I would say I was going to do something and it would never happen. People began to point out to me that when I said “I’ll try” that meant I would not do it. Remember when Yoda said “Do. Or do not. There is no try” in The Empire Strikes Back? That was the message I finally got loud and clear. I started doing what I said I would do. I challenged myself to complete tasks ahead of schedule. I bit off more than I could chew on a regular basis and accomplished more than ever. My life changed in ways I could not have imagined and life became sweeter than it had ever been previously. I could not believe the difference and neither could the people closest to me.

Procrastination is resistance to change and to life’s possibilities that we may not be ready to face and work towards.

Recently I was reading Tanya Brockett’s post, reviewing a book both of us are featured in. The post is titled No More Procrastination and in it she says:

“Procrastination can impact us all in various ways. Usually, if you look at it square on, it exists because you have delayed a decision to do something about it. So there procrastination remains, breathing heavy in your face. Sometimes its impact is suffocating. Sometimes procrastination wears on your nerves or causes stress and anxiety. Sometimes it causes fear, which left unreleased can manifest in your body as illness. And why? Because we have delayed a decision to act on whatever opportunity or challenge has presented itself.”

So how do you go about eliminating procrastination from your life? One day and one action at a time. Understand that “not feeling like it” into a reason to not do something. Push through to start the tasks and activities you are resisting, and notice how they seem more doable once you get started. And once you have completed something or accomplished a goal, hold on to that feeling and know that it can be one that you experience on a very regular basis once you commit to doing what you say you will do each and every day.

This book, No More Procrastination, was compiled by Leslie Cardinal and contains chapters by seventeen Eliminate Procrastinationentrepreneurs and small business owners. I was honored to be included here and hope that you will get as much from reading about this important topic as I did from writing it. I recommend that you read the book one chapter at a time, making notes and thinking about what each author is sharing before moving on to the next one. In this way you will be able to incorporate the ideas, strategies, and techniques each of us is describing into your knowledge base and be better able to combat and eliminate procrastination before it gets a stranglehold on your daily life.

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When is the Best Time to Publish Blog Posts?

Best Time to Publish Blog PostsWhen is the Best Time to Publish Blog Posts?

When I was a brand new blogger over a decade ago, my primary concern was with what to write. Then I became concerned about what to recommend. It was only after I had been blogging for about a year that I asked the question “when is the best time to publish blog posts?”

It turns out that everyone seems to have an opinion on this topic, so I chose to listen to the people who had been blogging for the longest period of time and enjoying the best results. One of these people is Darren Rouse from ProBlogger, and his post on when you should publish your blog posts makes some excellent points.

Darren says that years back, when people subscribed to blogs through RSS feeds and used something called feed readers to go through them (raise your hand if you remember this) then it was more important to publish your post at a time when the majority of your readership was online.

He goes on to say:

“Today, I’m not sure that the timing of your blogpost being published has as much impact as the timing of your social media post and your emails. They’re probably the big effectors today, but I guess there are a few things that you might want to consider when it comes to the timing of your blog post.”

So now it’s social media that comes into play. I know that most of my readers and subscribers are on the East coast of the United States and that the majority of them are still working at jobs. So I make every effort to hold back on publishing my posts until six or seven in the morning eastern time, and then immediately promote the post using social media sites and channels.

But what about niche topics that appeal to people on a different schedule? Darren writes:

“I know a sporting blogger who finds that Monday mornings is the worst time to publish. He actually finds that Saturday mornings is a great time because it’s just before all the games that he’s writing about are about to be played. He also publishes on Sunday night, at the end of the football round. He publishes about the games that have just been played.”

And remember that people tend to have more time available on the weekends, so a well placed post on Saturday morning can do very well for you. Also, be sure to write something I refer to as a “flagship” post every month or so. This post would be more lengthy – typically five hundred words or more – and would link back to other posts on your site. This serves to position you as an expert in your field and to make sure each of your posts is indexed by the search engines and connected throughout your blog to other posts you have written. This way none of your content falls through the virtual cracks over time.

And to reiterate, I agree with Darren about the importance of promoting your post over publishing it at a specific time. He writes:

“Let me cycle back to something I said earlier and that is that the timing of your blog post being published is probably less of a factor than the timing of the promotion of that blogpost. This is where you probably do need to do some more analysis to really get things right. What’s more important than the publishing of the blogpost is the timing of your social media and the time of your emails.”

Write meaningful blog posts, share as much as you possibly can, and know that the best time to publish blog posts is completely up to you as you do your research and become more experienced as a content creator and publisher.

Posted in Blogging | Tagged , | 6 Comments