Storytelling is the most powerful marketing tool you will ever use. It is also the fastest way to building a lucrative online business where you are respected and recognized as a leader in your field. People learn about you from you sharing your story. No one has ever dropped … [Read more...]
Storytelling in Your Sales Letters
Using Storytelling Effectively in Your Copywriting Everything in life can be related back to the stories we share and storytelling in general. It stands to reason that copywriting and web sales copy would also embrace the use of stories as a method for getting your point across … [Read more...]
How to Overcome Writer’s Block
How to Overcome Writer's Block For years I have said there is no such thing as writer's block, but today I'm going on the record as admitting that this is an issue for many people. Just because I have been fortunate enough to sit down and write over a million words since 2006 … [Read more...]
Leonard Nimoy: Live Long And Prosper
Leonard Nimoy: Live Long And Prosper Leonard Nimoy passed away this morning. You may think of him as Mr. Spock from the Star Trek series, but I knew him in a very different way. Long ago, circa 1985, I was living in an apartment building in the Sherman Oaks section of the San … [Read more...]
Dealing With The Pain of the School Tragedy
Today I am deeply saddened by the events that unfolded at the elementary school in Newtown, Connecticut. A school tragedy affects us all. I am a mother, a grandmother, a former classroom teacher of twenty years, and a human being. To think that I would not be deeply affected by … [Read more...]