Announcement: Get Started as an Online Entrepreneur to Build Your Online Empire

Subscribe To My New Podcast: Online Marketing Tips With Connie Ragen Green

Connie Ragen Green Get Started OnlineMy name is Connie Ragen Green and I teach people just like you how to build a profitable online business and use the basic technology needed to get started in this fun and lucrative field. The first year (2006) was difficult for me online, and I ended up spending about 10K and making almost no money. I vowed that my students would not have to struggle like I did.

I have now been making my full-time income online since 2006, and earn a comfortable income, primarily from my own programs and courses, information products, and affiliate marketing. I teach new online entrepreneurs how to write short reports, eBooks, and books for Kindle, as well as how to set up your own blog, set up mini-sites, use Twitter and Facebook, create your own information products, and write your own web sales copy, which is copywriting for the Internet.

My popular training, Really Simple Podcasting has now been released at an Introductory price. I’ve been podcasting since 2011 and would love to teach you how to use this strategy to build credibility, gain visibility, and add profitability to your online business.

My motto is: “If I can do it, YOU can do it!”

I took one of my students, Helen Raptoplous, to 10K a month during 2011 as part of the 10K Laser Coaching program, did it again in 2012/2013 with student Geoff Hoff, moved on to working with Adrienne Dupree in 2014 and am now working alongside Adrienne during 2016/2017 to help even more new entrepreneurs. This will help you to do the same thing in your online business, so please join us.

My most recent online training course is Really Simple Online Courses, where I teach you the step-by-step details of how to create a virtual course based on your existing knowledge and skills. I would love to work with you personally to help you create an online training course of your own.

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Work Ethics – Inherent, Instilled, or Embraced?

Work EthicsThe definition of the term “work ethic” is based on the principle that hard work is intrinsically virtuous or worthy of reward. This is a noble concept, and it goes much deeper than just the cursory thoughts any of us have given it. But the question I am pursuing is whether strong work ethics are something we are born with and inherent in our personality, something we can instill in our children from a young age, or a trait than can be learned and embraced at a more mature point in our lives.

I was raised in a family that emphasized always doing your best when it came to academics, athletics, and daily life. Even though it seemed at the time to encourage excellence and going above and beyond in all of your endeavors, the truth was that this actually fostered and enabled just the opposite behavior. If you failed a test or didn’t make the team it was alright, just as long as you had tried your best. This is where my quest was mediocrity was nurtured and it became my goal.

It wasn’t until I was in the sixth grade that I learned another perspective on life. My family had moved from California to Florida in the middle of the school year and I was adjusting to new people and customs along with a new climate. When my new teacher, Mr. Hurka encouraged me to not only enter, but to prepare for the grade level spelling competition I gave some serious thought to what he was suggesting.

The same girl, Joann, had won the spelling bee each year since the first grade, and Mr. Hurka told me that many students didn’t enter any longer because they believed that they didn’t stand a chance against Joann. He then leaned in closer to speak in a softer voice and said “I think you can win this year.”

Suddenly my world was tipped on edge and new possibilities were before me. With that one vote of confidence from a teacher I hardly knew I was bound and determined to show him I was made of the right stuff to accomplish the task. I studied the list of more than a thousand words over the next two weeks, making more effort than I ever had previously in my young life. I played this down at home, where once again I was told to do my best.

And on that hot and humid April day in 1967 I did win the fifth grade spelling bee. When my mother picked me up after school and I told her she said “Of course I knew you could win. You’re probably the smartest one in the class”. I pondered this statement for a moment and then changed the subject to something less dramatic.

I’m sharing this story with you here to make a couple of points. One, you can instill values such as work ethics in a child by having the right series of conversations over time. The ones I received the majority of the time did not do that for me, whereas the teacher’s words led me in that direction.

Second, even if work ethic is inherent in your personality, it must be nurtured on a daily basis in order for it to take hold.

And finally, you can develop strong work ethics later in life. I know, because that’s what I began doing when I came online over a decade ago and what I continue to do each and every day. It has changed my life and made many things possible that I never imagined could be a part of my life experience.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future.

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Types of Content to Serve Your Community

Types of ContentTypes Of Content

There are many types of content you can create to better serve your community. You may not even think of adding some items into a product package, if it’s not one of the standard items needed. However, often the little odd things draw the most attention. Here are some different items you may want to consider using. And be sure to take a look at my Really Simple Content Marketing training program if you would like to work with me on this aspect of your business.

Blogs – You can put blog posts on your website, as guest blog posts on complementary influencer’s sites, and even LinkedIn. Make sure that each post is unique, relates to the audience, and has a call to action such as sign up for a newsletter, sign up for a free course; download a checklist, sign up for a free webinar and so forth.

Podcasts – These recordings you can list on your website, iTunes and in other places that inform your audience. For example, let’s say you’re a parenting coach. You may want to do a regular podcast about parenting issues in order to show your expertise. Again, always include a call to action so that listeners are reminded about the newest podcast and informed about your products and services.

Video – People really do love video and today there are tons of ways to offer video to your audience. You can appear in webinars, use Facebook Live, YouTube Live, and other means to create a video for your audience. Even if you don’t want to appear on the video, you can record short how-to videos using a screen recorder like Camtasia to show your audience how to do something that they need to learn that helps solve their problems. Include a call to action to share, subscribe, and sign up for your email list by offering a free checklist based on the video.

Interviews – A great way to create content that attracts your audience is to interview not only clients but also interview movers and shakers in the field. Think of who your audience would like to see you interview and try to get them. You can use a service like HARO, Help a Reporter Out to find people to interview or approach people directly using their contact information on their website. Most people are excited and happy to do interviews if you make it easy for them to do.

Newsletter – A newsletter can be email or even print. You can create one right on your website too. A newsletter usually goes out on a regular basis at a regular time each week or month depending on how you set it up. Also, a newsletter usually includes the same sections each time, for example, a case study, a cool article, a recommendation for a product or service, and of course a CTA for your flagship product. Often, the newsletter provides a way to link to the content you’ve put up since the last newsletter thus bringing readers back to your website.

Email Lists – Each entry point to your list is usually associated with a freebie or product. Choosing that item puts the customer on a specific path and email list according to the item he or she chooses. But the products, paths, and lists should change, somewhat, with each decision made.

For example, if a woman and a man choose the same freebie, each chooses it for a slightly different reason or motivation. If with the next choice, the man picks the “Dad” item and the woman chooses the “Mom” item, the list can be segmented or divided into two additional paths – one for mom and one for dad. This makes it easier for you to market to moms’ needs as well as to dads’ because each is added to a different list, specifically to meet that groups needs.

Mind maps – You can create mind maps that are helpful to your audience and offer them as freebies or even in a package for a small price. For example, any mind map you create for yourself might also be of use to your audience, or you can create some especially for the different things your audience needs to do.

Keywords – You may not consider keywords as part of your content but they are. It’s very important to do keyword research in order to help you come up with additional content ideas. Keyword research is imperative to help you come up with the most relevant content for your audience. Keywords help you align your business with your goals so that you can reach out to your customers in the most effective way.

Reports – One of the types of content that you’re likely familiar with are reports. Reports can be long, short, and even turn into books. A report typically covers one topic in depth or it can be an overview of an entire niche. It’s up to you, but creating reports is a great way to distribute information to your audience both free and for sale.

Surveys – This type of content is a great way to ensure that you get feedback from your audience. Plus, when you deliver the survey, your audience will consider your offerings, if you word the survey correctly and include a CTA (call to action) at the end.

Trends – One way to attract your audience is to find out what’s trending and then create or curate various types of content around that trend. Google trends along with Google alerts can be set up to help you follow trends and stay ahead of your competition.

Competition – Speaking of competition, they’re a great resource for content. If you notice your competition running long-term ads around any topic of interest to your audience, then you can be assured that they’re also making a profit. If you can identify gaps in their offering, you can one-up them and make it even better.

Social Media – This is probably one of your most useful forms of content right now outside of blog posts on your own website. Social media engagement helps build trust with your audience. You should always post a link to any content or information that is helpful to your audience along with a blurb on your social media networks. The idea is to lead them back to your website or sales pages.

Webinars – Another very useful types of content today is webinars. Webinars are honestly the “it” thing today and if you want to be successful online, build trust, build a loyal and engaged audience, find a way to do webinars. There are many software choices are available from Facebook Live, YouTube live, and places like Zoom.com to help you.

This list isn’t comprehensive. There may other kinds and types of content such as apps for your audience to help you connect, engage, build trust, and more. And be sure to read Nathan Ellering’s post on “105 Types of Content to Fill Up Your Editorial Calendar” for more ideas. The important part is that the content is planned with your cornerstone product in mind so that you lead the right audience through your offer funnel. As you fill in gaps, you’ll create more content in different forms. These help acknowledge your audience’s different learning styles. They will also help promote your products and services with the idea of leading them to your pilot product.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future.

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Time Management and Productivity for Optimal Success

Time Management and ProductivityTime Management and Productivity

If we all have the same twenty-four hours each day, why then are some people able to accomplish so much more than others? That is the eternal question, and I believe each of us has the ability to answer it on our terms when it comes to time management and productivity.

When I set out to write a book on this topic (Time Management Strategies for Entrepreneurs), I took a hard look at my own life experience around these concepts of time management and productivity. After careful examination it seemed to me that I only became expert in these areas after coming online to start my business in 2006. Up until that time in my life I struggled with finding the time to do what I needed, being as productive as I wanted, and being able to honestly say that I had the time to do some of the things that would bring me joy in my life.

Perhaps the responsibility of becoming an entrepreneur later in life was part of the story in my case. After floundering for my first couple of months online, I created a strict schedule for myself and developed the discipline necessary to stay on task each day. This schedule called for working seven days a week, with two of the days – Wednesday and Sunday – being more like half days. Before I went to sleep each night I had already written out my tasks and goals for the next day on a mini legal pad I kept next to my computer. This was where I wrote out what needed to be done and who should do it as a “dynamic to-do list”. This enabled me to hit the ground running when I began each morning.

Will this strategy work for you? You won’t know until you try. I suggest that you first make a list of everything you need to do over the next several days. Then prioritize your list. Now look to see which items on your list can be better accomplished by someone else, at least this time. Then decide what actually doesn’t need to be done this week at all. The items you are left with are the ones that only you can do and must become your primary focus for the day until they are completed.

Over time you will learn how to keep this dynamic list rolling right along without as much effort. Experience and consistency with this system will turn you into something of an expert on time management and productivity. You will also be able to accomplish tasks more quickly if you are organized in this way. For example, it used to take me an hour and a half to write an article or a blog post. These days I can easily do this every single day in less than half of that amount of time. I’m also more skilled at delegating tasks and activities I simply do not need to be a part of, such as shopping for dog food or going to the post office. Learn to manage your time and work more efficiently and anything is possible in your life and business.

I’m Connie Ragen Green, bestselling author, international speaker, and online marketing strategist. Let’s connect to see how I may best serve you in the near future.

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How to Eliminate Procrastination (It’s Not What You Might Think)

How to Eliminate ProcrastinationOver the past decade I’ve written much about how to eliminate procrastination. Though my initial feelings and beliefs around this topic have not changed, I do see it in a slightly different light after working with so many entrepreneurs who struggle to take consistent action in their businesses. At first it was difficult for me to understand why intelligent people who have the desire to succeed would not take action on the tasks and activities that would get them closer to their destination. But these days I approach this issue differently.

One trait seems to jump out at me when I think of each of these people and their businesses and that is perfectionism. I’m a recovering perfectionist myself, so I recognize it more quickly than other online mentors or marketing strategists might in their clients. Perfectionism gnaws at your inner psyche like a dog devouring a bone. To learn how to eliminate procrastination, begin by learning how to eliminate perfectionism.

So allow me to explain how I make the connection between perfectionism and procrastination. The human mind can be tricky when it comes to working with you or against you at times. Just say you are beginning a new task that is foreign and takes you outside of your comfort zone. This describes what I went through when I came online in 2006 and wanted to become a writer. When I would sit down to write I thought about all of the reasons the writing would not turn out as well as I expected of myself. I wanted it to shine, to tell a story, to touch people, to make a point, to teach, to explain, and ultimately to sell my products and courses. In short, I wanted and expected my writing to be perfect.

Of course, this would not and could not be the outcome when I was so new to the writing process. It took months of daily focus and concentration for me to trick my mind into actually allowing me to write, instead of coming up with yet another excuse for procrastinating. When I finally did write a blog post or an article, I once again had to overcome my perfectionism in order to hit “publish” and share my content with the world.

I told myself that the writing would improve over time if I would just stick to it and write every day. I told myself no one would find it online and think less of me because of the quality. I told myself that others were far superior with their writing because they had been doing it longer than I had. All of these thing were true and helped ease the process of turning myself into a published author.

I promised to increase my vocabulary through reading. I promised to write every single day for one hour. I promised to share my writing with the world. I have kept all of these promises and the result is that I am now a bestselling author of more than a dozen books.

So, what are the steps on how to eliminate procrastination? First, eliminate perfectionism. Next, take action on whatever you are procrastinating about. And finally, promise yourself that you will catch procrastination early so that it does not interfere with your dreams and goals.

I’m Connie Ragen Green, bestselling author, international speaker, and online marketing strategist. Connect with me to see how we may work together in the future.

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Relationship Marketing for Entrepreneurs

Relationship MarketingRelationship Marketing

I’ve incorporated something called “relationship marketing” into my business since the very beginning, and now many people are doing the same thing. The idea behind this is that it focuses on client and prospect loyalty and long-term engagement rather than shorter-term goals like customer acquisition and individual sales.

A couple of years ago I was having a phone conversation with legendary marketer Marlon Sanders when I mentioned that I had just got off the phone with one of my new customers.

“Stop the presses!” he exclaimed, just loudly enough to make me jump out of my chair while halfway across the country.

Marlon could not believe that I took people offline to connect with them at various points during our relationship. He insisted on knowing more, so I spent the next two hours sharing what was working for me and answering each of his questions in great detail.

I knew that Marlon did this as well. Years ago I had purchased something from him and had difficulty with downloading the file. When I put in a support ticket I was pleasantly surprised to hear from him personally on the phone. He still does that to this day from time to time.

I shared my thoughts on why reaching out to a prospect, new customer, or to an ongoing client by picking up the phone or scheduling a call with them is such as excellent idea.

First, just about no one else is doing this. Second, when you are speaking directly with someone in this way you quickly establish a relationship with them that is unlike anything you can do through emails or even small group calls or webinars. It’s even better than meeting them in person at a live workshop or conference in that you do not have the distraction of the crowd and the event.

Finally, speaking with them on the phone allows you to control the situation and truly listen to what the other person is telling you. Many times I will make them an offer that I wouldn’t have otherwise because now I know more about their situation and what they need.

Marlon asked me how long these calls typically lasted, and if I followed up with people in the future. I told him that the calls were best when limited to thirty minutes. That way we both stayed on topic and took the conversation seriously. And yes, I do follow up with people by email several days or a week later.

Then Marlon asked me if I had a specific funnel or path I would encourage someone to follow. My answer was no, because one size will never fit all. Each person’s goals and needs are different, depending upon a variety of variables. For example, someone could be brand new to online marketing and need more basic and general online marketing training. Or someone could be working on a book and need my Write – Publish – Prosper training program to help them finish writing the book so they could begin marketing and selling it to their target audience.

That day Marlon and I had one of our most productive conversations ever. We discussed the sales process, what’s new in online marketing, and how we could best support each other in the coming year. Then we got back on the topic of relationship marketing and why it is more important than just about anything else.

After that call my head hurt from so much thinking and analyzing, but it was a satisfying pain.

I’m Connie Ragen Green, an Online Marketing Strategist, bestselling author, and international speaker. Let’s connect to find out how we may work together in the future.

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Podcast: Expand Your Product Line

Expand Your Product Line How to Create and Expand Your “Product Line”

This month’s podcast is a discussion of creating your “product line”  of courses and information products for online entrepreneurs. Here are some of the points I explain in great detail during this training call:

The first discussion point is…

What does it means to create and expand your “product line” instead of just creating individual information products? I’ve done this successfully over the past twelve months and you can, too. Let’s discuss this topic in further detail…

So, How Do You Create and Expand Your Product Line?

  1. Make a detailed list of the topics you teach others. Take the time to include everything you can think of, even if you have yet to teach it to others.
  2. Choose your overall topic and begin outlining a Signature training course on this. The idea here is to become known for being an expert and authority in your niche.
  3. Now make a list of everything within your Signature course that could be turned into a “stand alone” training.
  4. Start teaching where you are most comfortable, even if it’s not in your overall area of knowledge, experience, and expertise.
  5. Begin with a regular (weekly, bi-weekly) free teleseminar series and create a unique Study Guide to share with listeners each time.

Begin by taking these steps to discover what your product line could encompass…

Go through your blog posts to see which topics you wrote about and which posts received the most comments and social shares. Those topics are most likely the ones that are resonating with your audience and readers.

Read through the emails you’ve been sending to your list to discover which topics generated the most replies from your list.

Outline a course you could teach during the next thirty days based on these topics that you know so well. Keep it simple!

Use my strategies to create and expand your product line during 2017.

Think about each of these questions, listen to the podcast, and then comment below. I would love to hear your thoughts on these ideas and concepts in regards to how defining and refining your niche and building a responsive list will enable you to be a more successful entrepreneur.

These list building tips online are intended to focus and guide you through the process of building a success online business. If you’d like to download my latest Focus Guide on Repurposing Your Content, click on this link. Feel free to share it with anyone who may benefit from what I am sharing. Also, my Study Guides are available here for many of my recent podcasts. This one is from December 1, 2016, so simply look for that date in the list and download your Study Guide.

Are you ready to be surprised? Recently, I have introduced a new feature during these podcast training calls. I will always have the latest course or program, either one of my own or one offered by someone I highly recommend, at my Surprise! link. Check it out today and see what I am recommending this time. If it’s not my own program, product, course, or live event then it’s always from someone I know, trust, and highly recommend as a great value to you as an online entrepreneur.

My most recent book is now available. It’s entitled Doing What It Takes: The Online Entrepreneur’s Playbook and I’d love to hear your Doing What It Takesthoughts on it by way of a review on Amazon after you read it and implement my suggestions.

Are you already a part my list community and receiving my daily email updates and training? If not, please give me your first name and primary email address in the form on the right-hand side of this site. If you are brand new to my podcasts, you will be interested to know that this specific training call, as well as all of the calls in my podcast series is intended to teach you and other new online entrepreneurs how to take your business to the next level quickly and effectively, and as a way for me to share my exact methods, techniques, Case Studies, secrets, and advice on creating a profitable and lucrative online business using the ‘multiple income streams’ approach. People on six continents have now discovered that starting an Internet business is the very fastest way to achieve both time and financial freedom, as well as to great success in all areas of your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community.

You will see that each podcast session is first recorded live as a teleseminar, and then repurposed into a podcast to extend my reach to the world. Please join my list (opt in on the right) to be included on these calls, and be sure to introduce yourself and share your site for optimal exposure for years to come! Also, check out my Podcast Show Notes site to see how you can subscribe at no cost to both of my podcasts, and please leave me a review on one or both of them if you are so inclined.

If you would like to get started earning income online right away then I recommend affiliate marketing as the stream of income that will allow you to “earn while you learn” You may now pick up my popular training on winning affiliate contests and other online marketing tips for only seven dollars at Affiliate Contest Secrets. This training regularly sells for $27. Use the discount code CONTEST to bring the price down to $7. This training has been completely updated for 2016 with the latest information, strategies, and Case Studies for you to use in your own business.

Please be sure to leave your comments below so that I may get to know you better and to serve you as you continue your journey as an online entrepreneur. List building tips online is a great place to begin. Getting started with an online business will change your life forever and my reward is your massive success!

Subscribe To My Online Marketing Tips Podcast Today!

 

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Being Thankful for Entrepreneurship

Being ThankfulBeing Thankful for Entrepreneurship

As we enter into the holiday season I thought it important to pause and reflect on what I am grateful and thankful for in my life as an entrepreneur. Whether you are a business owner, an entrepreneur, or an employee, see if you resonate with what I am expressing here. And if you do not agree with this summation of business from my perspective, please do not hesitate to contact me so that we may open the conversation about being thankful for discussion.

My online business is now a decade old. Depending on your experience and point of view this might be a relatively short time in comparison to your years as an entrepreneur or small business owner. If you are just starting out, then a decade seems like a fair amount of time. What will never change for me are my daily thoughts of thankfulness and gratitude for being able to choose this lifestyle and make it work.

I am thankful to be living in a country where small business is recognized for the contribution it makes to society as a whole. Without waxing political, just be aware that most countries have a much more stringent set of requirements and barrier to entry for those wishing to start their own business. And we are in one of fewer than thirty countries in the world where online business can supplement a brick and mortar business or stand alone as a business model.

In addition, I am thankful for Internet connections that many take for granted. In the United States we are able to obtain some of the fastest data transfer rates on the planet, enabling our businesses to run faster and with fewer interruptions day in and day out. The speed at which I am able to run a business from my home is faster than that available to many governments around the world.

I am also thankful to the people I have met as a result of becoming an entrepreneur. More than ninety percent of the people I interact with regularly are ones I would not have come to know if I were still a classroom teacher and working pert-time in real estate. They are members of service organizations, networking groups, and charities that exist to serve those less fortunate, both locally and abroad. These people have opened my eyes to a perspective of hope and joy I had only previously imagined, and for that I am truly grateful.

For a period of over thirty years, from when I was a teenager until the age of fifty I was primarily an employee. I did have a real estate business for many years, but that was a service business where I followed the rules and regulations of the industry. I had very little say over the day to day operations and simply did my best work in exchange for additional assignments. It wasn’t until I started my online business in 2006 that I understood what a gift this truly is for people like me who want and need to work from home.

I am thankful for the motivation, inspiration, and work ethic that has become my “new normal”. And these days I find that I have more respect for what I experienced during my years as an employee than I did during those thirty plus years. We are all at liberty to recreate any scenario that worked for us in the past. I used to leave very early each morning to beat the traffic while I was teaching school, and I regularly parked in front of the post office to read and think before driving two more block to the school. Once I arrived in that parking lot I was no longer my own person. Now I read from the comfort of home, or from wherever I happen to be each morning. These daily hours of study and reflection have become a ritual for me and yet another way that being thankful has affected my life.

In short, owning and running a business of any kind is a valuable gift. No matter what type of products or services you are engaged in, you are giving back to the world in a number of ways. What are you being thankful and grateful for in regards to your working life right now?

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Content Marketing vs. Social Media Marketing

Content Marketing vs. Social Media MarketingContent Marketing vs. Social Media Marketing

Are you interested in knowing the difference between content marketing vs. social media marketing in order to provide these services for small businesses and entrepreneurs? In order to start and run a profitable content and social media management business, it’s important to understand how content marketing and social media marketing work together as well as how they are different. The best way to understand this is to look at the content marketing cycle.

Content Marketing Cycle

If you do a search on the net for “content marketing cycle” you’ll likely get several definitions about what it is. But essentially, it’s the entire cycle from start to finish involving content from its reason for existing to the results you get. Each part of this cycle gives you as the content and social media manager different options for earning a profit in your business while creating a profitable business for your clients, too.

Research

A lot of research needs to happen for each business that you work with. You’ll need to understand their audience, who their customers are, what customers they want to attract, and how to create useful and relevant content for that audience. This will take knowledge of how keywords work, and how search engines work to help drive traffic.

Many content and social media managers start with creating audience personas for their customers based on the research. They use that information along with product knowledge to create a publication and marketing plan for their clients. This plan will include titles of articles, and plans for videos and more for the client, depending on what type of content the client wants to go with. A mixture is best.

Create

Once they have the information garnered through research and a plan of action, the content and social media manager may create the content themselves or they may outsource it. Once you have a good plan and a content calendar created, it’s easy to outsource. You’ll provide the writer or other creative person, such as audio, video and graphic designers with the information and a deadline, and then you’ll get back the end product that you’ll then use for your client.

As a manager, consider outsourcing a lot of this, because you’ll be able to take on more clients if you outsource the creative parts of the work. Otherwise, you will need to ensure that you have enough time to create the amount of content each business owner needs you to create. Price yourself accordingly.

Optimize

It used to be that content optimization was all about keywords. Today, it’s much more focused on ensuring that the content is created for a specific audience because you want to ensure that trust is built between the audience and the business. That means that you’ll want to ensure that titles have keywords but aren’t clickbait. In other words, every headline you create should not trick the audience into clicking. Understating the intent of the audience helps.

In addition, you want all the content created to be well-made, using proper grammar, spelling, formatting and so forth. You want it to be easily digestible so that the consumer can stay focused and understand the information you’re trying to relay while establishing authority for your client, the business owner you’re working for, all the while ensuring that you create a call to action for every piece of content whether that’s read more, sign up now, buy now or something else entirely. Finally, today a highly optimized piece of content also includes important visual elements such as images that help explain your story.

Publish

Once the content is created, you’ll need to have a plan for publishing it. Most of the content that you create for your client should be published on your client’s online real-estate. The owned assets are most important, such as their blog and website. But, some content will also be published in other places such as Amazon Kindle, or YouTube, Slideshare.net, LinkedIn and as guest blog posts on other people’s sites.

You will also want to establish a good mixture with the most important pieces always being published first on the client’s blog or website that they own. Outside of the blog you’ll need informational pages on the website, newsworthy pieces, sharable social media content, video content, infographics, eBooks, and more that all start with being promoted on your client’s website or blog.

Promote

In some ways, this part of the content marketing cycle should be all in bold because it is one, if not the most, important aspect of being a content and social media manager for another business. This is what is going to get you the most bangs for your buck. Every single piece of content that is ever created and published on behalf of your client must be promoted. The days of just publishing and sitting back to wait for traffic are over.

The way in which you promote content starts with creating content that is specifically made for your client’s audience, is optimized with appropriate keywords, images, and titles, but then is also made available for them to read by promoting across all online channels using social media marketing. If a blog post goes up on the blog, it should then be shared on every social network with a blurb and an image to go along with it to make the audience want to click through it to consume the content.

Measure

One job of a content and social media manager is to keep tabs on the metrics. You’ll use various products to do this, but it usually starts with Google Analytics and native analytics in your social networks. Each time you publish anything, check at least quarterly for the results. You’ll start seeing a pattern after time with content that is getting better results than the others. Promote the content that gets higher results more.

For example, if you discover that your audience engages more with video, start doing more videos. This is the perfect time to understand the 80/20 rule, which states that 20 percent of the work you do gets 80 percent of the results. When you identify that 20 percent that’s getting the results, you will want to do more of that and less of the other things to improve your statistics even more.

Reuse/ Repurpose / Repeat

All this content creation can become overwhelming at times. But the more you learn about content marketing and social media marketing, the more you will realize that you can reuse and repurpose content across all channels. For example, if you have a blog post that is getting a lot of attention why not repurpose it into a YouTube video and vice versa?

When you remember to reuse content in a new format, and repeat what is working, you’ll find that you will become invaluable to your clients because of the results you’re going to get with the work you do.

If you work this hard to create the right type of content, and market it for your clients, you’ll soon become very sought after because you’re going to be getting huge results for your clients. Not only will you feel good about what you’re doing, but your clients are going to come to depend on you for your skills. Understand the similarities and differences with content marketing vs. social media marketing can be a key to building a rewarding and lucrative home business. Learn more about my Really Simple Content Marketing training course.

Connie Ragen Green is an online marketing strategist. Connect with her at ConnieRagenGreen.com

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10 Steps to Greater Self Confidence

Greater Self Confidence10 Steps to Greater Self-Confidence

We all want more self-confidence. Self-confidence can mean the difference between enjoying life and being afraid. Not all of the factors that contribute to self-confidence are under your direct control. But enough of them are to make a huge difference. You can develop the habits and skills that make self-confidence automatic.

With greater sel-confidence, you’ll achieve more, too. Self-confidence is personal power.

Become more self-confident and enjoy all that life has to offer:

  1. Keep track of your successes. Do this all day long. Start each day with a fresh sheet of paper and list your successes. It might be a good performance at a meeting or completing a report on time. This system will change your focus and increase your self-esteem.
  • You have plenty of successes each day, but you only notice a few spectacular successes each year. It’s also easy to notice every little failure. Make a list of all your successes, big and small. Avoid thinking about your failures.
  1. Pay attention to your body language. Strong, confident people stand tall and sit up straight. Maintain good eye contact. Keep your body open. Smile. Pay attention to your surroundings. Imagine the most confident person or movie character you can think of. How do they stand, walk, and move?
  • Adopt the physiology of someone confident, and you’ll feel more confident. Try it! Pretend you’re a highly confident person and carry yourself as one.
  1. Do something that makes you uncomfortable. Having success outside your comfort zone is a fast way to increase your self-confidence. Take a speech class or jump out of an airplane. When you can deal with discomfort and experience success, your self-confidence will grow rapidly. You have countless opportunities to test this theory each day.
  2. Get rid of the negative voices in your head. Those self-defeating thoughts that never seem to stop can be a major drain on self-confidence. Catch yourself when you’re making negative comments to yourself. Change your self-talk to something more positive.
  3. Be over prepared. A lack of preparation can sap your self-confidence. Whether you’re unprepared for a speech, a test at school, or a vacation, preparation is the key to confidence.
  4. Make of list of all the great things about yourself. List them all: your smile, sense of humor, and ability to play the banjo are all fair game. List everything about yourself that’s even slightly positive. Notice how great you already are. Then notice how much more confident you feel after making the list.
  • You can probably rattle off all your faults. You’ll probably require more time and thought to make a list of your positive qualities.
  1. Be assertive. When you ask for what you want, you feel more confident. When you go after the things you want, you feel more confident. Taking control of your life results in greater self-confidence.
  2. Focus on others. By focusing on making a contribution to others, you don’t have time to worry about your own perceived flaws. One way to stop thinking negatively about yourself is to put your attention on something more important. The positive feelings and respect you’ll receive will also allow your self-confidence to grow.
  3. Dress for success. I can’t tell you how much this step has made a difference in my life. I live in California and was used to the relaxed way many of us dress on a regular basis. Once I began interacting with business owners and thought leaders in my community and at live events across the country and finally around the world, I had to step up the way I looked. Immediately, I was taken more seriously and my income increased. Looking back, I can’t believe how I used to dress. Look in the mirror and evaluate your appearance before you leave your house each day.
  4. Engage in positive thinking. I was guilty of negative self-talk during my first year as an online entrepreneur. Within five minutes of waking up in the morning I had convinced myself that what I intended to achieve that day was impossible. Once I came to the realization that this behavior was sabotaging my chances for success, I began engaging in positive thinking which led to greater self-confidence.

Be all that you can be. All you need is a little more self-confidence to kick-start your way to greater accomplishments and more peace of mind. Self-confidence ebbs and flows, depending on the situation, but a healthy level of self-confidence is a powerful trait to possess. If you’re feeling stuck, a little more self-confidence might be the cure.

Inner Game of Internet Marketing

I’ve written about the importance of self-confidence in the book I co-authored with the late Geoff Hoff. It’s entitled The Inner Game of Internet Marketing.

 

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