How To Get Started Online To Build Your Online Empire

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Online Marketing Tips With Connie Ragen Green

Connie Ragen Green Get Started OnlineMy name is Connie Ragen Green and I teach people just like you how to build a profitable online business and use the basic technology needed to get started in this fun and lucrative field. The first year (2006) was difficult for me online, and I ended up spending about 10K and making almost no money. I vowed that my students would not have to struggle like I did.

I have now been making my full-time income online since 2006, and earn a comfortable high 5 figure monthly income, primarily from my own programs and courses, information products, and affiliate marketing. I teach new online entrepreneurs how to write short reports, eBooks, and books for Kindle, as well as how to set up your own blog, set up mini-sites, use Twitter and Facebook, create your own information products, and write your own web sales copy, which is copywriting for the Internet.

My motto is: “If I can do it, YOU can do it!”

I took one of my students, Helen Raptoplous, to 10K a month as part of the 10K Laser Coaching program, did it again in 2012 with student Geoff Hoff, and am now working with student Adrienne Dupree during 2013. This will help you to do the same thing in your online business, so please join us.

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Email Marketing Tips – Getting People to Open Your Emails

Email Marketing TipsEmail Marketing Tips

Growing your list is only the beginning of building your online business; you need people who will continue to eagerly open your emails, are ready for your next tip or story, and are interested in your offers. These are a few email marketing tips that will change your business drastically.

Here’s what it means to…

1.      Focus on your subscriber.

Before writing a word, ask yourself:  “What would brighten her day?  Inspire her today?  Help her out?  Entertain her? Amuse her?”

Pick one of these options and it’s as simple as that.

2.     Use Irresistible Subject Lines

Two components, and two components only, will make your subscriber decide to open your email – even if they are the sort of person that “doesn’t have time” to read.

  • Number One:  Being able to see clearly who the email is from – and having a mental picture of how you “fit in”.

Putting your full name in the “From” designation is good, but if they’ve signed up in a fever to get some freebie they need (i.e. your freebie), they may not actually remember your name.  So make sure you give them another great big clue.

Seeing a “From” Line that reads “Ann Maddox” might or might not bring up a mental picture of who you are and what you do:  Seeing a “From” line that reads “Ann Maddox, the Free Template Lady” will certainly jog their memory.

  • Number Two:  Your Subject Lines

Number One is easy enough to set up; and once you’ve done so, you don’t need to do this again. It consists of not only making sure your name displays in the “From” field, but also a clue about what you do (or your business name, if that’s descriptive.)  Example:  “Joe Smith, Finance Tips for Seniors”.

Number Two, creating irresistible Subject Lines, is a little more work.  However, the good part is that you don’t have to create the wittiest or cleverest Subject Lines on the planet: Nor do you have to win a Pulitzer Prize for writing.

Your Subject Lines just have to inspire the reader to open them.

And here’s a secret that everyone should know but too many people ignore:  Every email after your first couple you send will be opened based not just on the actual promise in the Subject Line – but on whether or not you kept that promise.

In other words, if your first “Quote of the Day” was pedestrian, your subscriber is less likely to open the next one.

If “News you can’t live without!” turned out to be not that spectacular and something your subscriber has already heard from five previous correspondents, your subscriber is most likely to skip the next email.

And if your first free Template turned out to be dependent on purchasing a Toolkit, it’s virtually guaranteed your next Freebie offer won’t be opened.

Here are a few tips to make sure your Subject Lines do the trick:

  • Be clear in what the email is about (for example, “Here’s a review template for you” is much clearer than “Wanna freebie?”)
  • Make your Subject Line sound conversational rather than like a book chapter Title.  “What God told me about honesty today” is more likely to intrigue than: “God and You – What Honesty is Really All About!”
  • Learn about Spam filters – and the words in your Subject lines that trigger them.

Words sure to bounce your emails straight to your intended recipient’s spam filter limbo are:

  • Free
  • Sale
  • Work at Home
  • Make Money
  • Click install
  • Income
  • Profit

And there are many more – but these will give you the drift:  Anything that even vaguely hints at sales or sex may be tossed into spam limbo – no matter how pure your intentions

  • Finally, be careful with punctuation.  Avoid exclamation marks and dollar signs like the plague.
  • Don’t use initial caps:  Write your subject line the way you would if you were sending a message to your sister or best friend.

3. Use a Conversational Tone

Not just in your Subject Lines, but in your emails, too.  Write as if you’re speaking only to the subscriber who is reading it.

4.  Make your Emails Shareable

Not just information – but your information in particular.

And if you want your reader to share your  email – tell them – and give them a link to send people to, so they can sign up for your list voluntarily.

5.     Track Your Emails

Your email campaigns will never achieve wild success until you use the tools your Autoresponder should provide to track the following data:

  • Click-through rates
  • Unsubscribe rates
  • Delivery rates
  • Opens
  • Sales

Use this data to help you refine and hone each new email you write.  For example, your Delivery Rate should provide valuable clues as to which Subject Lines are not getting through Spam filters.

Make a note of possible trigger words in the Subject Lines of emails that weren’t delivered and either avoid using them; or use them in a split-test group, to confirm whether or not that certain word is the problem.

These are the keys to a successful email marketing campaign. I recommend Aweber as an email and autoresponder service if you are just getting started. Get started for only one dollar.

 

 

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Santa Barbara Zoo Giraffes: A Lesson In ‘Giraffe Marketing’

Santa Barbara Zoo GiraffeThe Santa Barbara Zoo giraffes are amazing. This past weekend I went to see the two newborn giraffes at this zoo twice. As this adventure unfolded I came to think of what the zoo has done as the ‘marketing of the giraffes’ and will share this brilliant strategy with you.

The Santa Barbara Zoo is gorgeous. It is also very small. The children in the area get to visit with their class once a year, just as we did at the Los Angeles Zoo during the years that I worked as a classroom teacher. Most cities this size (about 100,000 people) do not have a zoo, so just the fact that they have one took great effort. This zoo, located on thirty acres adjacent to the beach, was first opened in 1963 on a private estate and known at that time as the Child’s Estate Zoo.

First, I’ll share a little history about the giraffes here in Santa Barbara. This zoo originally exhibited Baringo giraffes, but in order to maximize genetic diversity within this sub-species they now exhibit Masai giraffes. This is part of an agreement with many zoos on the West coast of the United States, as a way to perpetuate the species without having to transport the animals at great distances. However, the father of these newborns, Michael, was transported from his home in Toronto, Canada to Santa Barbara about a year and a half ago. I heard that they constructed a special vehicle so that he could stand up for the forty-eight hour drive.

Now the group includes Michael; Betty Lou and Audrey, the five year old females; Dane, Audrey’s son; and Sunshine, Betty Lou’s daughter. Dane was born on April 18, 2013, and Sunshine arrived on April 28, 2013. This makes Michael the most genetically viable male Masai giraffe in North America at this time.

Santa Barbara Zoo GiraffesThe Santa Barbara Zoo does an excellent job of getting the word out to the community about what is going on with the animals there. There isn’t a child in town who doesn’t know about the two newborn giraffes, and most adults in the greater Santa Barbara area are also aware of what is going on surrounding this. Talk of these two blessed events is in the newspaper, on the radio, and in the local magazines. The Zoo’s website is updated regularly with information on the new arrivals, with pictures, names, dates, and height and weight information. Their goal is to get the news out to the people in a way that will make them want to stop by and see for themselves what all the fuss is about.

When you arrive at the zoo there are lots of people and numerous signs to direct you to the giraffe’s exhibit area. For an additional fee (six dollars) you may feed Michael, the male giraffe, with the help of one of the staff. The gift shop has giraffe stuffed animals, figurines, hats, shirt, tails (very cute!), post cards, and more. I refer to this as the ‘marketing of the giraffes’ and it is an excellent strategy.

In addition, the staff is trained and updated regularly as to what is going on. I was there for a private event with Rotary on the first evening, and that’s when I observed a group of zoo employees being briefed on which information to share with visitors, how to anticipate their questions, safety concerns, and more. This makes the experience so much more enjoyable for everyone, especially for the animals, whose health and welfare must be of the utmost concern.

This reminds me of what we do as online entrepreneurs to build our businesses. We go to where the people are, on social media sites and searching on Google and Bing, and invite them to come back to our blogs, our websites, and our events. We may not have anything as exciting as a newborn giraffe, but we can be just as enthusiastic about what we do have to offer the world. If even one person benefits from one of your products, services, trainings, or coaching then you will have a great impact on their life. We can all take a lesson from the Santa Barbara Zoo giraffes marketing success for our own online businesses.

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Online Marketing Tips With Connie Ragen Green – Podcast 007

productivity challengeToday we discussed the 2013 Productivity Challenge in greater details, and I answered everyone’s questions on how to build a profitable online business. It’s not too late for you to get involved and change your business in a way that works for you.

Productivity Challenge – All New For 2013

The new Productivity Challenge addresses the recent changes in online marketing, as well as the needs of those coming on the Internet to become online entrepreneurs.

In this 7th episode of Online Marketing Tips With Connie Ragen Green, my newest podcast series, I answer detailed questions about what we are working on each day as a part of this year’s challenge. We cover a variety of topics, from knowing when we should outsource some of the tasks to how to start monetizing the business.

At the end of April, when we are a the end of the Productivity Challenge, we will have another call to connect with everyone who is still on board. In years past I have had many students jump start their online businesses with this complimentary training.

I also answer questions on a variety of topics related Internet marketing and online business success, including which plugins to use on your WordPress sites, how to become my affiliate to promote my products and courses for lifetime commission, choosing high quality PLR (private label rights) content for niche sites, using Squidoo to create a variety of sites to recommend your own products and services as well as those you are an affiliate for, setting up eCourses in your autoresponder sequence, publishing for Kindle, and much more.

Be sure to join us for this year’s Productivity Challenge!

Also, you can now pick up my training on winning affiliate contests for only seven dollars at Affiliate Contest Secrets.

 

Be sure to subscribe to this new podcast series over at iTunes

Online Marketing Tips With Connie Ragen Green - Episode 007 [ 1:02:13 ] Play Now | Play in Popup | Download (96)
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Productivity Challenge 2013: Online Entrepreneurs Success

Productivity ChallengeThe Productivity Challenge for 2013 has begun! For the third year in a row I am hosting another productivity challenge during the spring for you to get moving forward in your online business. If you’d like to take a look at last year’s productivity challenge, it’s on my other blog at this link.

We began on April 1, 2013 and will continue throughout the entire month with this challenge. You may join us at any time; simply leave a comment to introduce yourself to the group.

What Exactly Is A Productivity Challenge?

This is where I post to my blog every day for at least 21 days in a row (for 2013 it will be a 30 day challenge) to share the thinking, activities, and tasks you need to be implementing in your life and in your business to become a successful online entrepreneur. I like to do it in the spring of the year so that you are ready to be open to new ideas and new ways of building a profitable business.

Productivity Challenge Day 1 – Today I would like for you to find three blogs on your niche topic. Make it a goal to read their posts, to leave comments, and to connect with the authors of these sites. What are they doing that is similar to what you are doing? How are they different? Learn as much as you can about these people and their sites and make some notes on what you like the most about them, as well as what does not appeal to you. We all learn by observing, implementing, and reflecting on what others are doing. This is also the beginning of connecting with colleagues with the idea of having Joint Venture partners in the future.

Productivity Challenge Day 2 – Let’s talk about delegating and outsourcing. I am able to be super productive each and every day because I no longer spend time with activities and tasks that can be best done by others. If you think about it, you’ll see that you most likely already delegate or outsource many things in your life, such as getting your hair cut, repairing your car, or having your shoes repaired. There are some things that you absolutely must handle yourself, such as going to the dentist or getting a manicure, but other things are best done by the people who specialize in that area. This is an example of how I got started with this in a major way:

  • A friend of mine used to be a travel agent before her son was born. Several years ago she asked me if she could book my flights when I went to events around the country, and now she has done this for me exclusively since 2009. We bartered for this service during the first year, and since then she has been a part-time independent contractor in my business.
  • I write lots of articles. Seriously, LOTS of articles! I love writing them, but submitting them to the directories was tedious for me. A family member began doing it for me for three dollars per article, and now I have two people who do this as part of their work for me as Virtual Assistants.
  • When I return from out of town (I travel every few weeks for business or pleasure) I like to have a few perishable food items waiting for me. I have a wonderful lady who lives in my neighborhood who does some shopping for me the day before I return. When I walk through the door I know that fresh strawberries, ripe bananas, Greek yogurt, and a few other delicious treats await me. She also goes to the post office, drops off and picks up dry cleaning, and waters the plants for me, working about ten hours each month in total.

These are just a few examples of what other people can do for you to help you in your life and with your business. Running errands can eat up a sizable chunk of your time, so this is crucial to becoming a successful online entrepreneur.

Today I want you to choose three activities or tasks that someone else can do for you, freeing up some of your time to work on your business. Let us know what things those are and how you will handle the delegation/outsourcing right away.

Day 3 – List building is an activity you must engage in on a daily basis as an online entrepreneur. This starts with having multiple ways for people to join your list. Your hosted WordPress blog is typically the first site you set up, so make sure there is an optin box where visitors can exchange their name and email for your free giveaway.

Next, set up an optin page that caters to a specific group of prospects. This should be a stand-alone page, where visitors have only two choices; opt in or leave. You can see an example of that at my Viral Report Marketing site.

How many sites do you own and control where your prospects may join your list? I currently have almost fifty of these, but it all begins with the first one. Share one of your optin pages with us here by leaving a comment.

Productivity Challenge Day 4 – It’s wonderful to see so many readers participating in the challenge! Congratulations on making the commitment to jump start your online business with this 30 day productivity challenge.

Let’s talk about earning some income if you are just getting started. Affiliate marketing is the way many people get started, but even before you recommend other people’s products and services you can offer your own services to others. As soon as I learned how to set up WordPress sites I started doing it for a fee for people who wanted a custom site without having to pay for it. I continue to do this when someone signs up for hosting through my affiliate link. You can see how I’ve set this up by taking a look at this page.

What can you do right now that others will be willing to pay you for? Here are some ideas:

  • Submit articles to the directories
  • Proofread articles, blog posts, eBooks, and books for Kindle
  • Set up and post to social media sites
  • Create simple graphics
  • Contact potential JV (joint venture) partners
  • Set up interviews for Internet radio shows and podcasts
  • Transcribe audio recordings
  • Rewrite PLR (private label rights) content

These are just a few ideas of ways you can earn money from work that is done online; there are even more ideas for offline work. Be creative with your thinking and see what you come up with. Much of the work I am describing here falls under the heading of being a Virtual Assistant; you may end up loving it and decide to continue doing it on a part-time basis as you build your business.

Please share how you are earning some money on the Internet right now while you are learning to become a full time online entrepreneur.

Day 5 – Continuing education is crucial to success, and every profession requires it. As an entrepreneur, take it upon yourself to be an ongoing learner. Reading is the best place to get started with your business education, and I have created a Productivity Reading List to share which books I am reading. I read physical books and books on my Kindle, and listen to audio books while walking, driving, or flying.

You will also want to frequent your local public library to find books and audio books, as I describe in greater detail in this post on online marketing research.

You will also want to participate in online trainings such as this one, attend live events, and work with a Mentor to further your business continuing education.

Be willing to devote thirty minutes each day to reading and learning. Please leave a comment to share your favorite business books and other ways of learning more about becoming an online entrepreneur.

Day 6 – We’ve been discussing many things that are crucial to your online success, but today we need to get back to the basics of what you must have in place if you are going to earn money as an entrepreneur.

The very first thing is your hosted, WordPress site. This is your ‘home on the internet’ where others can find out who you are, what you do, and how you may serve them.

On Day 4, above, I explained how I do this at no cost to you, so if you still do not have a site you own and control you must stop what you’re doing and get that set up. A site on Blogger or Weebly is not a site you own, so take that into consideration if you want to build a profitable business for yourself.

Day 7 – Before we go any further, I’d like for you to log in to the autoresponder service you are using and get to know it better. I use both Aweber (get started for only $1) and Kick Start Cart (it’s a licensed version of 1 Shopping Cart) to send my autoresponder and broadcast emails. I use both systems so that I am able to have greater control over my business, but you do not need to do this during your first year or so online. I also pay for an advanced tool to allow me to do things with my list that make it much easier for me to segregate separate lists and to change subscribers from one list to another, features that are typically only found in much more expensive systems.

If you’re just starting out, I recommend that you use Aweber to set up your first, or next, autoresponder sequence. Spend some time today clicking on everything in the tool bar. This is how you get to know just what is available and how powerful this software is when it comes to building a profitable online business.

Refuse to allow yourself to get caught up in the details of which service is best or how much it will cost each month (I pay by the year to save even more money). If you could spend a hundred dollars to earn ten thousand dollars, would you be worrying about how to save an additional twenty dollars? Of course not! That’s referred to by entrepreneurs and small business owners as ‘majoring in the minors’, which means getting bogged down in the details and minutiae. Rise above that and move profitably forward.

If you already have a site, tell us where it is so we can take a look. Tomorrow we’ll be talking about your free giveaway, so if you already have one set up opt into your list again and see what it’s like for your prospects to do the same. Read over your free giveaway to see how you may want to change it.

Productivity Challenge Day 8 – Today we want to focus on the free giveaway you are offering in exchange for someone giving you their name and email to join your list. Long gone are the days when we would opt in to someone’s list just to receive a newsletter or updates. Instead, we all want to receive something so irresistible we just can’t say no!

The most popular way to compel new prospects to join your list is to offer them a short report on the exact topic they are looking for. This may take you some time to figure out, but once you do then it is just a matter of time before your list grows quickly.

You will also use the same short report as a free giveaway to your social media community, to add to a membership site, and to send as a free gift to the people already on your list. The idea is to repurpose your content over and over again, getting your name out in a big way and building your credibility. Learning how to write and share this reports will change your business forever. I have an excellent training on How to Write Short Reports, and you may pick it up for only $17 by using the coupon code profit. That’s a twenty dollar discount.

I write at least two new short reports each month. Today I’m writing one that Marlon Sanders will be using as a bonus for his new product. When the word gets out that you are able to write short reports on your topic, you will be in high demand.

Another way to repurpose your short reports is to turn them into books for Kindle.

For the purposes of your free giveaway, these reports need only be abut five to seven pages long.

Day 9 – ‘What’s For Sale?’ Today let’s discuss making money online. The question you must ask yourself each day is ‘What do I have available for sale on the Internet?’ This means that in order to make money while you sleep, which I do every day, you must have opportunities available for people to find you, click on your links and make a purchase.

If I sat in front of my computer today, credit card or PayPal info in hand, how could I make purchases of your own products or affiliate products where you would earn money? I currently have at least five thousand opportunities available, and I continue to add more each day.

May a list of every place you can think of where there are links that belong to you. Start with your blog and see what number you can come up with. This is what I explain in the Special Report I just created for Marlon Sanders’ new WP Leads and Sales Dashboard.

Share your thoughts with us here so that we can discuss it further. Continue reading →

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Ryan Deiss: Digital Marketer Authority ROI

Digital Marketer AuthorityLiving the Internet lifestyle is a life like no other. You have the time and financial freedom to live the life you choose, with no one to tell you that you can’t leave early or take the entire week off, and no one may limit the amount of money you earn. In other words, you are the boss when you become an online entrepreneur.

No matter what you are doing right now, I can almost guarantee that you will enjoy this more. It’s also an opportunity to bring your family members and close friends into the business with you, sharing your knowledge and helping them to live a lifestyle of freedom and abundance as well. That is a great gift to be able to give to the people you care about most in your life, and I have been able to do this successfully several times.

But starting an online business and making it profitable is just not that easy without a plan. I spent my first year struggling because I just was not sure what to do next. You need a process and system that is realistic, repeatable, and one that can be done by most anyone, regardless of their technical skills or other abilities.

There are many people claiming to have this type of ‘system’, but once you spend your hard earned money on their programs you see that they do not work at all. This leads to frustration and disappointment and it’s why many people believe that Internet marketing does not work and sounds too good to believe. If this describes you then you know what I mean. People come into my programs regularly whom have had this type of unhappy experience.

Ryan Deiss – Digital Marketer Authority ROI Program

Well today I have good news. There is a training program out now, and out only for a short time, that can and will change everything you thought was true about building a profitable business as an online entrepreneur. If you know me at all then you know that I hate hype and false promises, so please allow me to explain why I believe this program is a game-changer. Then, if you feel compelled to do so, use the link you will find below to learn more and get started.

First, here are the reasons I am endorsing and recommending this training program:

  • I bought this product on the day it was released and have gone through it completely. I would never suggest it to you otherwise.
  • It comes from a trusted source – I have known the person behind this product (Ryan Deiss) for five years now and I have benefited in a huge way from other programs of his I have been involved in.
  • Ryan has now added the upsell to the member’s area at no additional cost. This is huge.
  • It’s very affordable. You should be able to easily afford this and there are almost no “after the sale” costs to worry about. The investment is a one time cost of $241 or three monthly payments of $97 each.
  • This is something anyone can do. I know you can do this. The reason I can say so is that Ryan has made this process both easy to understand and incredibly easy to duplicate. He not only gives you access to the people who do the work for him; he actually does the beginning work for you.

Let me repeat that last point because it is important and you may have skimmed over it.

Ryan’s team will do the work for you to get you started.

We’re talking set up, hosting and much much more. That alone is a very big deal.

I’m offering a Bonus that I will extend to you if you sign up right away. The Bonus is three full months of my Mentor program, where we meet three times a month on a Tuesday or Wednesday evening at 7 pm EST for a webinar. I teach you everything I can, answer your questions, share your sites with the group, and help you to connect with others for Joint Ventures and more. I’ve been hosting this Mentor program for four years now and many of my people have been extremely successful in their various niches. You also have email access to me during that time, and I will answer one question a day for you Monday through Friday, personally.

Ryan’s program is here. Watch the video (it’s 28 minutes long), have an open heart and mind, and then decide if this is for you. Once you sign up please email me by responding to one of my emails to you and let me know you are in. I will confirm your purchase of the program and add you to my student list.

Enjoy your weekend and let me know if you have questions.

 Get Started Today With the Authority ROI Program

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Online Marketing Tips With Connie Ragen Green – Podcast 006

Online Marketing Tips Connie Ragen GreenIn this sixth episode of Online Marketing Tips With Connie Ragen Green, my newest podcast series, I discuss how to get started online with affiliate marketing. I define affiliate marketing as ‘recommending what you love’. We discussed the importance of choosing a niche, setting up a hosted WordPress site, only recommending what you have used and benefited from, and affiliate contests.

I also answer questions on a variety of topics related to affiliate marketing and online business success, including how to shorten your links, how to become my affiliate to promote my products and courses for lifetime commission, starting with Amazon as an affiliate for books and other products, using Squidoo to create sites to recommend products and services you are an affiliate for, and much more.

Also, you can now pick up my training on winning affiliate contests for only seven dollars at Affiliate Contest Secrets.

Be sure to download your Study Guide to follow along with the podcast. I always create these to give you a frame of reference as to what I am discussing during that episode, as well as to share valuable resources and online marketing tips with you.

Be sure to subscribe to this new podcast series over at iTunes

Online Marketing Tips With Connie Ragen Green Podcast 006 [ 40:17 ] Play Now | Play in Popup | Download (111)
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How To Become A Kindle Bestseller

How to Become a Kindle BestsellerBecoming a Kindle bestseller on Amazon can be accomplished in about thirty minutes a day, if you are willing to focus on creating an online marketing platform for yourself.

I have now taken seven of my books to bestseller status on Amazon. This was purposeful on my part, and you can do the same thing if you’re willing to spend about thirty minutes each day getting the word out about who you are and what you do. This is a training on how to become a Kindle bestseller that I highly recommend from having gone through it personally.

By creating an online marketing platform you will then have the unique opportunity to position yourself as an expert and the authority in your niche. The information I share here with you will enable you to build your credibility, increase your visibility, and create the platform necessary to market yourself and your books to your target audience.

The first step is to set up a hosted WordPress blog. Less than ten percent of Kindle authors are doing this, so right there you will be set apart from the other authors. Blogging changes the way you are perceived and enables you to leverage the power of the Internet to sell more books and other products.

Let’s begin with a discussion on how to increase your credibility on the Internet.

How To Become A Kindle Bestseller With Credibility

Think about your Mission and Vision for what you are doing in your business. What exactly do you stand for? The answer to this and other questions will help you to become the ‘go-to’ person in your niche.

This is achieved by answering questions and solving problems for the people who come to you as their trusted advisor. Credibility builds when you:

  • Blog regularly – twice a week is optimal, especially during your first year online
  •  Use storytelling to get your message out to the world
  •  Begin hosting your own teleseminars and webinars to share your knowledge
  • Start reading and writing and talking about your topic every day
  •  Show the world that you care about your topic and the people in your community
  • Write short articles to submit to the directories
  •  Put together short reports based on your articles and blog posts
  •  Host teleseminars and webinars
  •  Send press releases about what you’re doing
  •  Speak in front of groups to share your ideas and information and to have an exchange of ideas
  •  Tell everyone about your book!
  • Give away your book when you speak using Kindle Select

How To Become A Kindle Bestseller With Visibility

Increasing your visibility is all about getting your name and your content out to the world. Unlike credibility, where you are focusing on your target audience, visibility makes people say ‘I see you everywhere!’

Listen to the questions people are asking about your niche topic. Be the person who answers these questions and provides valuable resources. Doing this regularly will help you to attract more of the right prospects and clients into your business.

You will be able to increase your visibility by:

  • Getting involved with a charity you believe in
  • Utilizing Social Media to extend your reach
  •  Interviewing others and requesting interviews
  •  Attending live events – both local and international
  •  Writing for a local publication
  •  Sending press releases
  •  Becoming active on forums
  • Syndicate your content with RSS, an Author Page on Amazon, and Networked Blogs on FB
  • Mention your book every chance you are able to!

Channels are also what I use to create a marketing platform for my books on Kindle. These include Continue reading →

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Online Marketing Tips With Connie Ragen Green – Podcast 005

Online Marketing Tips Connie Ragen GreenIn this fifth episode of Online Marketing Tips With Connie Ragen Green, my new podcast series, I discuss all things Kindle! I shared my experiences as an author or eight books and contributor to many more, and how to get started as an author in this ever-changing marketplace.

I also answer questions on a variety of topics related to writing eBooks, books for Kindle, paperback books, and hard covers. Our discussion included when and how to use Kindle Select, my strategy for publishing both with Create Space and Kindle, how long your book should be, why marketing your books is so important, the proper format for Kindle, recent changes to the Amazon affiliate program regarding free Kindle books, pricing your books for maximum profit potential, using press releases to sell more books, turning your books into products, and much more.

Be sure to download your Study Guide to follow along with the podcast. I always create these to give you a frame of reference as to what I am discussing during that episode, as well as to share valuable resources with you.

Be sure to subscribe to this new podcast series over at iTunes

Online Marketing Tips With Connie Ragen Green - Episode 005 [ 41:43 ] Play Now | Play in Popup | Download (104)
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Library Research: Online Marketing Opportunity

Library Research Marketing OnlineYesterday I spent the afternoon at the library. I do this twice a month, spending one day at the Santa Clarita Public Library (that’s a picture of it on the left) and another day at the library in Santa Barbara. This is where I curl up with lots of good books, doing research for my business, learning from people who have written books on a variety of topics that are on interest to me, and writing down my ideas for new information products I will create, books I will write, and courses I will teach. Library research (online marketing related) is powerful – and free!

On this most recent excursion I went upstairs and sat in front of the fireplace to look through my picks. These included Who Moved My Cheese? by Spencer Johnson, M.D.; The One Minute Entrepreneur by Ken Blanchard and Don Hutson; and For The Love of Letters by Samara O’Shea. I also checked out Shorter, Faster, Funnier: Comic Plays and Monologues, edited by Eric Lane and Nina Shengold.

The first two books are ones I have read in the past and enjoy rereading every couple of years because of their excellent business strategy. The third book is one that caught my attention after one of my students expressed her passion for note and letter writing, which has almost become a lost art.

The last book, a collection of short comic plays and monologues, is strictly for fun. This is most likely the book that will inspire me to be the most productive in my business. Yes, that’s right, when you lighten up a little you are able to open up your creativity and let your juices flow.

I would encourage you to dust off your library card and introduce yourself to your local librarian, if you are not doing so already. The people that choose a career in the library system are typically well above average in intelligence, well read, and see life from a very different perspective than the rest of us. Of course, I am making a generalization here, but having grown up in a home where reading was valued more than watching television, as well as having spent twenty years as a classroom teacher, I am bound to be prejudiced.

The original ideas for much of what I have created online were born and nurtured at the library. Book stores are also a great place to spend time, but the energy is quite different, I have found.

Use your library to research your topic, discover forgotten interests and passions, and to uncover gems from people all but forgotten. Most of what I see and experience online is not original at all; the library is filled with innovation and buried treasure.

 

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