Announcement: Get Started as an Online Entrepreneur to Build Your Online Empire

Subscribe To My New Podcast: Online Marketing Tips With Connie Ragen Green

Connie Ragen Green Get Started OnlineMy name is Connie Ragen Green and I teach people just like you how to build a profitable online business and use the basic technology needed to get started in this fun and lucrative field. The first year (2006) was difficult for me online, and I ended up spending about 10K and making almost no money. I vowed that my students would not have to struggle like I did.

I have now been making my full-time income online since 2006, and earn a comfortable income, primarily from my own programs and courses, information products, and affiliate marketing. I teach new online entrepreneurs how to write short reports, eBooks, and books for Kindle, as well as how to set up your own blog, set up mini-sites, use Twitter and Facebook, create your own information products, and write your own web sales copy, which is copywriting for the Internet.

My latest training, Really Simple Podcasting has now been released at an Introductory price. I’ve been podcasting since 2011 and would love to teach you how to use this strategy to build credibility, gain visibility, and add profitability to your online business.

My motto is: “If I can do it, YOU can do it!”

I took one of my students, Helen Raptoplous, to 10K a month during 2011 as part of the 10K Laser Coaching program, did it again in 2012/2013 with student Geoff Hoff, and am now working with entrepreneur Adrienne Dupree during 2015/2016. This will help you to do the same thing in your online business, so please join us.

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The 3 Marketing Mistakes Most Online Entrepreneurs Make

Marketing MistakesMarketing mistakes can be costly. After working with online marketers for ten years now, I’ve seen them run into the same problem over and over again. Even though they have amazing things to offer their customers, they get stuck and stagnate.

I’d hate for that to happen to you, so let’s put a stop to that right now and talk about the 3 mistakes to avoid…

Mistake #1: Not Marketing Consistently

It never fails. Most new bloggers, affiliate marketers and product sellers get excited when they start out, so they tell everyone they can about their project. But then…

They don’t get the results they were hoping for and just give up.

OR

They get some good results, but fail to keep it up.

The thing is, marketing is an ongoing process, but it doesn’t have to be a difficult one. It just has to be Done for You Templatespart of your overall business plan. Each daily plan needs to include at least one marketing item, so you develop a habit and stay consistent with your growth.

Mistake #2: Being Wishy Washy

Oh yeah, I see you over there nodding your head. I get it…you’re a blogger or you’re a writer. You’re not a marketer and the last thing you want to act like is a used care salesman. I do NOT blame you.

But the thing is, marketing is not the same as a high-pressure sale. If you do it right, marketing blends in with your content creation process. It becomes a part of everything you do. There’s nothing wrong with being proud of your work and recommending it to others and that’s exactly what a smart marketing plan does.

Mistake #3: Trying to Reinvent the Wheel

The world of online marketing can certainly be difficult to navigate, but what you need to succeed is right in front of you. See what is working with others and figure out how you can apply that to your own business.

Of course, sometimes that’s easier said than done. How do you know what’s really working and how can you apply the strategies without copying someone else?

Well, I’m sure you know that I’ve got your back and have the solution just right for you….

My friends Ron Douglas and Alice Seba have been at this for a long time. They know what works and what doesn’t, and they’re always willing to share freely.  They’re the perfect example of marketers who don’t sound like used car salesman, but certainly aren’t wishy-washy. They engage their audiences by educating them and making them feel like they need their solutions.

That’s one of the reasons they opened up DFY Templates and I’m inviting you to join me over there. Each month, they offer you their fill-in-the-blanks templates to help you get your marketing done quickly and effectively. You have full rights to edit the templates how you’d like. You can even use them with your clients or brand them and resell them.

The special charter member opportunity expires very soon, so go here now and get the lowest price possible. I want you to have instant access to your first marketing template package and let me know what you think.

 

Posted in Marketing to Your Niche Audience | Tagged , , | Leave a comment

Online Marketing Tips Podcast: Doing What It Takes

Doing What It TakesDoing What It Takes for Online Entrepreneurs

This most recent podcast is a discussion of doing what it takes to be successful in business and in life. This conversation comes from my upcoming book, entitled Doing What It Takes. Here are some of the points I explain in great detail:

  • Take full responsibility for everything that happens in your life. This was a big one for me, as I was coming from the “victim” mentality for so many years. To finally embrace the belief that I had been and continue to be responsible for everything in my life rattled my core values and beliefs in a life altering way.
  • Feel the fear and do it anyway. Now this is the title of an excellent book first published in 1987 by Susan Jeffers, and the concept would be expanded upon by Shad Helmstetter, in his book What To Say When You Talk To Yourself a few years later. For years I believed that if you were honestly afraid of something you had two choices. One was to get as far away from it as possible and the other was to grit your teeth, squint your eyes, and try to get it over with as quickly as possible. Now I choose to face the fear, verbalize what I am feeling internally, move towards and through the experience, and observe the shift that occurs as I get closer to it becoming part of who I am.
  • Be willing to die for the truth. This comes from an inspirational talk by actor and producer Will Smith where he discusses how no one could ever surpass him in a treadmill competition because he would be willing to drop dead of a heart attack rather than to jump off while the other person is still on the machine. Now this may sound very dramatic, but the point is a valid one.
  • Get ready to do the work and make things happen. When the film The Secret was released in 2006 I was at the very beginning of my journey as an online entrepreneur. I absolutely adored the idea of being able to think about what I wanted in my life and to know it was on its way to my doorstep. Then the reality set in that I had to actually take massive action and I loved that concept even more. Why? Because I knew that few people would be willing to do the work it would take for them to achieve even the smallest of their goals. Do the work, stay focused and productive, and you will be far ahead of almost everyone else.
  • Abandon the notion of needing to know all of the steps and pieces up front before you can surge forward. You only need to know the relevant and tangible pieces of any project at the very beginning. This applies to most things in life.
  • Know that the resistance is coming. Accept and embrace this as a part of the process of changing your life and becoming a successful entrepreneur. This feeling is more than likely going to be a physical one, so you’ll have to experience the discomfort a few times before recognizing it for what it is. For me, it’s a feeling deep in the pit of my stomach. In the beginning I thought I was either hungry or had a stomach ache. Once I identified it as resistance to change or action related to my business I simply acknowledged it and moved on.
  • “Not feeling like it” will never be a reason not to accomplish even the smallest task or goal. When I first heard others saying they did not do what they had intended to do or what was expected of them because they just didn’t feel like doing it I was dumbstruck. If you find yourself feeling this way, simply give it a moment and do it anyway. When I need to write a new sales letter for a product or training course or live event I usually don’t feel like doing it, but that has never stopped me from completing the task at hand and getting on with it.
  • There probably isn’t a blueprint for exactly what you wish to achieve as an entrepreneur. Accept and embrace this as a challenge to develop your own blueprint over time as you learn more, implement what you are learning, and experience various levels of success.

Think about each of these points, listen to the podcast, and then comment below. I would love to hear your thoughts on these ideas and concepts.

Are you ready to be surprised? Recently, I have introduced a new feature during these podcast training calls. I will always have the latest course or program, either one of my own or one offered by someone I highly recommend, at my Surprise! link. Check it out today and see what I am recommending this week. If it’s not my own program, product, course, or live event then it’s always from someone I know, trust, and highly recommend as a great value to you as an online entrepreneur.

I certainly hope these affiliate marketing tips will be beneficial to you as you grow your business. Online entrepreneurship is most definitely a worthwhile goal.

Are you already a part my list community and receiving my daily email updates and training? If not, please give me your first name and primary email address in the form on the right-hand side of this site. If you are brand new to my podcasts, you will be interested to know that this specific training call, as well as all of the calls in my podcast series is intended to teach you and other new online entrepreneurs how to take your business to the next level quickly and effectively, and as a way for me to share my exact methods, techniques, Case Studies, secrets, and advice on creating a profitable and lucrative online business using the ‘multiple income streams’ approach. People on six continents have now discovered that starting an Internet business is the very fastest way to achieve both time and financial freedom, as well as to great success in all areas of your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community.

You will see that each podcast session is first recorded live as a teleseminar, and then repurposed into a podcast to extend my reach to the world. Please join my list (opt in on the right) to be included on these calls, and be sure to introduce yourself and share your site for optimal exposure for years to come! Also, check out my Podcast Show Notes site to see how you can subscribe at no cost to both of my podcasts, and please leave me a review on one or both of them if you are so inclined.

If you would like to get started earning income online right away then I recommend affiliate marketing as the stream of income that will allow you to “earn while you learn” You may now pick up my popular training on winning affiliate contests and other online marketing tips for only seven dollars at Affiliate Contest Secrets. This training regularly sells for $27. Use the discount code CONTEST to bring the price down to $7. This training has been completely updated for 2016 with the latest information, strategies, and Case Studies for you to use in your own business.

Please be sure to leave your comments below so that I may get to know you better and to serve you as you continue your journey as an online entrepreneur. Getting started with an online business will change your life forever and my reward is your massive success!

Subscribe To My Online Marketing Tips Podcast Today!

 

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I’ve Been Nominated For The Small Business Book Awards

The Small Business Book Awards

Once again my writing has been nominated for the Small Business Book Awards. Because I published two books during the qualifying period, both of them have been nominated. This happened once before, two years ago when I wrote one book and co-authored another, and they were both nominated as well.

This year almost two hundred books are in the running. Mine are both in the marketing category, as you would expect from someone who is an online marketing strategist. I had almost forgotten that I had published both of these books during 2015, and that’s because one was published in January and the other in October.

Write Publish ProsperWrite. Publish. Prosper: How to Write Prolifically, Publish Globally, and Prosper Eternally teaches you how to to write a book, publish it yourself, and create a business based on your topic. In this step by step and detailed training, I show you how to write a full length book in the next four to six weeks and turn that information into an online business.

Book. Blog. Broadcast: The Trifecta of Entrepreneurial Success is theBook Blog Broadcast blueprint that will take you step by step to the life and business you want and deserve through strategies I have used for almost ten years. In it you will learn how to use your book, your blog, and your broadcasts to build a lucrative online business.

Having my books nominated for this prestigious award is meaningful to me for a variety of reasons. Writing can be a lonely process, and knowing that your thoughts and ideas will be shared with people all over the world alleviates this feeling. I live to help others achieve their goals, and my writing has enabled me to do that with a much wider audience. I appreciate Anita Campbell from Small Business Trends for starting the Small Business Book Awards and including authors like myself in what she is sharing.

Self-publishing has allowed me to add a new dimension to my life and to my business. My publishing company, Hunter’s Moon Publishing continues to grow and serve other authors and entrepreneurs as they get their messages out to the world.

If you are reading this before the end of the day on May 11, 2016, please vote for my books by clicking on the titles below:

Write. Publish. Prosper: How to Write Prolifically, Publish Globally, and Prosper Eternally

Book. Blog. Broadcast: The Trifecta of Entrepreneurial Success

Posted in Self-Publishing | Tagged , | 10 Comments

Membership Sites: 5 Ways To Attract New Members

membership-sitesMembership Sites – Are They For You?

So, here’s the question on a lot of people’s minds. Membership sites are a great way to build residual income, but how the heck do you attract new members?

There are plenty of ways to market your membership site and Ron Douglas and Alice Seba have some pretty unique easy-to-implement techniques to share in the Member Site Live training (registration starts on Thursday, April 28), but here are some ideas that you can use right now to make your membership offer enticing.

If you haven’t downloaded Ron and Alice’s free membership site report, grab that now by clicking here.

#1: What are the Benefits?

Clearly illustrate the benefits of the continuity program. Yes, the features of your product, membership, or service are important, but when asking them to sign up for ongoing payments, you really need to let them know the benefits. For example: save time, save money, excel at a skill, ease stress, have more stamina, etc.

#2: Give Low-Cost Trials to Get More People to Buy

Even if your subscription offer can be cancelled at anytime, people are often weary of getting hooked into a subscription of something they’re unsure of. You can offer a free or a very low-cost trial to try it out. For example, Ron and Alice offer a $1 10-day trial to our Elite Writer’s Lab program.

#3: Offer a Satisfaction Guarantee

A guarantee can go a long way into instilling more confidence to buy from your prospects. In the case of membership sites where you are delivering digital content, there are minimal costs per member that offering a 30-day money back guarantee, for example, is easy
enough to do.

#4: Let Them Cancel Anytime

In addition to giving them a guarantee, make sure they know they can cancel anytime. If you feel your offer requires a time commitment (ex. 6 mo. contract on services or coaching), it’s up to you, but in most cases there is no reason to make people feel tied to a subscription. They will more likely give it a try if they know they can get out easily. Then you just wow them with your content, so they’ll stay.

#5: Get Your Customers to Promote

Set up an affiliate program that your customers are aware of. Yes, you’ll be recruiting website owners to your affiliate program, but make sure it’s also accessible by every day people who enjoy your products and not just affiliate marketers.

Make the concept of the affiliate program easy for your non-internet marketing members to understand – it’s simply a referral program where they can refer family and friends. Make it attractive by telling them they can earn enough cash to pay for their monthly membership, or even more.

Just a few ideas to get you going. And hey, if you haven’t grabbed our free guide with 24 ideas and examples of winning membership ideas, here is where to get it.

It’s going to be available for a few more days only, so don’t miss it. Membership sites will help you to build your online business.

Posted in Membership Sites | Tagged | 2 Comments

Grow Your List, Grow Your Business

Grow Your ListYou’ve heard the benefits of why you need to grow your list, but sometimes it seems like too much darned work.

Maybe. Maybe not.

Because have you ever considered how hard you have to work when you DON’T have a list?

It’s one of the biggest mistakes of a freelancer. You get bogged down in client work and then suddenly, a few clients drop off. You have to scramble to fill that space in your client calendar, but wouldn’t it be much easier if you already had a mailing list of potential clients?

Or what if you’re an information product creator or eBook author? You get really excited about you next release, but nothing happens…because you don’t have a captive audience to sell it to. Imagine if each time you released a new product or book, your readers were just waiting to buy.

As a writer, there is no reason why you can’t have a ready source of clients and customers. You’ve already got the writing talent that makes it easy to grow your list. Put those skills to work with these proven list building ideas.

* Offer a useful free gift. This is one of the most common and popular tactics for building a list. Give your visitors something for free if they sign up. It could be a report, checklist, worksheet, video or anything you can think of. Remember, if you want your clients to hire you to write for them, don’t teach them how to write…but teach them how to use the writing you do to effectively grow their businesses.

* Include a graphical representation of your freebie. Whether it’s an ebook cover, CD or DVD (to reflect an audio or video recording), these visual elements can draw the eye into your offer and give your freebie a higher perceived value. Both those things will increase your opt-in rates.

* Create a focused opt-in or lead magnet page. It’s only purpose is to entice your visitors with the benefits of signing up for your list. Drive most of your traffic here, so you can grow your list more quickly.

* Share testimonials. If you’ve received feedback about your freebie or being on your mailing list, publish it. This kind of feedback is an important element of social proof that makes people want to sign up.

* Clearly tell the benefits and have a clear promise. Tell them in no uncertain terms what the benefit is of being on your list. This goes beyond the free document you’re offering them, but tell them the benefits of continuing to get email from you.

* Set expectations for how often they receive mail. People hate spam, but if you tell them exactly how often you’ll mail them, (E.g. “We’ll email you a few times per week with easy to digest gardening tips”) they’ll often be much more willing to sign up.

* Use a lightbox. A lightbox is a popover that greys out the rest of the screen when it pops over. It’s one of the most attention catching ways to build a list. You can also use pop-ups, page footers and other tools that let you display an opt-in offer to your visitors.

* Link to a sample issue. Link to an issue of your newsletter that people can look through. Make sure to put your best foot forward.

* Use Facebook, Google Adwords and YouTube Ads. Free content and offers are perfect for creating successful ad campaigns.

* Write a guest post around your freebie. For example, write a guest post about “17 Mistakes AdSense marketers make” if you have a free report about how to succeed with AdSense.

* Promote your list on social media. Especially try posting relevant responses to popular hashtags in your industry. Get your friends to share your content too.

* Create a viral video. Have a link to your signup page on the video (you can do this easily with YouTube’s editing tools) and also include it in the video’s description.

* Launch a podcast. Promote your list in your podcast or have them opt-in to receive instant notifications of new episodes.

* Offer a “Secret Blog Post”. Tell your blog audience that you’re going to release a blog post only to your email list. Give them hints on what it will be about. What problem will you solve? What secret will they learn?

* Give list members discounts. If you sell products or arrange for special offers, give the best deal to your subscribers. Use this as leverage to get new people on your list.

* Add a signup box on every page. Add it on the right, on the bottom or both. Make sure it’s visible throughout your website.

* Do a solo ad mailing. Buy solo ads from other people with mailing lists to promote your list.

* Do an ad swap. Mail a promotion to your list, then have someone else do the same with their list.

* Tell people who email you their question will be answered in the email list. Answer questions on your list rather than privately. Answering questions privately takes up too much of your time and benefits only one person, but when you can turn that answer into email content, everyone wins.

* Build your customer list. A customer list is Continue reading

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Kindle Publishing to Build Your List

Kindle PublishingKindle Publishing to Build Your List

There are many ways to build an email list such as offering a lead magnet, running Facebook ads, and building up your expertise status so that people want to follow you so they can know what you’re saying. However, there is one way that is very effective that you cannot only use to build your list fast, but you can earn money while you’re building your list. That method is list building via Kindle Publishing.

If you don’t know, anyone can publish a book via Amazon’s Kindle Direct Publishing program. You simply write a book (or outsource it and have a ghostwriter write it) with a few extra pieces inside to help you build your list. We’ll talk about that later, but for now let’s talk about why having an email list is so important for the success of your business.

Why Having an Email List is Important – Kindle Publishing Is A Part Of It

Getting people on your list gives you an opportunity to get people to buy higher priced products. The way you do that is, you send them planned messages that they’ll receive while they’re on your email list. These planned messages are designed to help you move the list members through your product funnel.

It’s easy to get confused about what’s important when building your business. You use social media, blogs, webinars, and more. However, did you know that the point of everything you do online should be to build an email list full of targeted members, who want what you have to offer? Business owners who aren’t building an email list are missing out on important opportunities to boost business. Email is the most consistent way to drive repeat traffic to your website and to sell ever more products and services to your audience.

Let’s break this down by how email can benefit your business.

  • Build Community – You may think the only way to build community is through your social media connections but that is not true. When people are on your email list you can actually get them more active in your social media communities by sending them a message to “check out the great discussion in our Facebook group” happening right now. Since most people keep their mobile devices close, you can encourage more interaction with that simple of a message.
  • Make it Simple to Communicate – When you send a message on social media not everyone receives it. While it’s true that sometimes people do not open emails, every done receive it and therefore has more of an opportunity to see your messages. Practice crafting better subject lines to improve open rates.
  • Help You Build Your Reputation – The better you are at sending just the right messages about just the right thing to your list the better they’ll view you. They’ll share thoughtful messages with their friends and family too. Plus, you can easily let your list know more about you via email messages than you can any other way.
  • Assist with Brand Building – More than likely, people who sign up for your email list already see you as an expert that they want to learn from. Plus they like your content already. You can actually use your list to try different types of content and see how they tend to share the new content giving you clues on whether it will work with a larger unknown audience before you put it on your website.
  • Email Lists Are Inexpensive – The technology that enables you to set up auto series is inexpensive, you can start in some cases free and work your way up to a larger account. It’s going to cost you about 20 to 30 dollars a month until your list is larger, then it will cost more but your return on investment will be more than enough to make up for it.
  • Build Relationships – Email is a great way to build a relationship with your subscribers. They get to know and trust you through the information and offers you share. List members also get a feel for your business ethics. In short, emails are a great way to prove that you really care about your subscribers and have their best interests at heart.

If you skip build an email list, you’re making a huge mistake. Email marketing is the most effective form of marketing. Whether you build a big list or a small list, when you get interested people on your list your business will be forever changed for the better. So, now we can go on and learn how Kindle can help you build a powerful email list

How Kindle Publishing Can Help Your List-building Efforts

Since Amazon doesn’t share email addresses of the people who buy your book, you have to be creative and know what to include in your book but first let’s go over how big and powerful Amazon is.

Amazon has built trust with much of the public. People give their credit card number and address information to Amazon to save for future buys so they don’t have to think about money. They just click one button and the purchase is made. Because Amazon tracks purchases and suggests related items, you have a good chance to sell your book even if you never promote it.

However, Amazon gives you plenty of ways to promote your book. Many of the promotion methods are inexpensive and some are even free of charge. In fact, you pay nothing to publish your book and can earn up to 70 percent royalties. In the traditional publishing world, you’re lucky to make 50 cents a book, but on Amazon, you can make much more per book by cutting out the middleman.

Each person who buys your book and reads it will be exposed to your free offer or lead magnet. All you have to do is mention your lead magnet in several spots within the book to make it easy for your reader to get to the lead magnet.

You’ll need to insert the lead magnet differently than you would in an information product that someone will read on their computer. Therefore, choose a link that is very simple to type in for your lead magnet opt-in page. However, the lead magnet you promote in your Kindle book isn’t much different from the other types of lead magnets that you create to build your email list. The exception is that a self-published Kindle Book makes you a published author with the ability to reach millions of customers who are ready to buy on Amazon.

Take a look at my books on Amazon to see why I am an advocate of Kindle publishing to build your list. What other questions do you have about this proven strategy?

Download The Entire Special Report On Kindle Publishing Here…

 

Posted in How to Become a Kindle Bestseller | Tagged , | Leave a comment

Connecting With Key Influencers to Grow Your Business

Key InfluencersKey Influencers – Connect With Them to Grow Your Business

Did you know that fewer than five percent of people in any community or organization account for more than ninety-five percent of all positive events, growth, and happenings in that community or organization? These people are known as the “key influencers” and can be valuable to you and/or your business or personal goals.

This morning I met with a group of women from my Zonta Club in Santa Clarita. This is an amazing group of dedicated business women working towards the common goal of advancing the status of women around the world and I am honored to be among them. They are also extremely active in this community. We had a new Zontian with us today and I spent over an hour discussing with her how she could get her new business off the ground.

Anne (not her real name to protect her identity) is a former classroom teacher in the Los Angeles Unified School District, like I was. Even though she has lived in the Santa Clarita Valley for more than thirty years, the time constraints of her career kept her from volunteering or getting to know people very well over this period of time. When she resigned from teaching last year she decided to dedicate her life to empowering women through a variety of techniques she has used personally. I asked her how she was getting the word out about the Retreats and courses she wanted to offer and that’s when our discussion became a serious one.

Anne and I discussed how she could best use her time to network with the people who would not only understand what she wanted to do but would also be able to help her get in front of the exact people she wanted to serve. The goal is to position yourself as an expert, one day at a time. I told her that Zonta was the perfect place to start, but to also expand her reach throughout the community in a logical way. I then invited her to my Rotary Club meeting so that I could introduce her to the other members.

I work with people all over the world who have a message they wish to share with the world, and a huge part of this is connecting with the “key influencers” where you live. I recommend becoming a “local celebrity” so that you can begin at home and then move in concentric circles to the outer edges of the world. This strategy is quite effective and gives you both the credibility and the visibility to build a lucrative business and to make a name for yourself.

As we sat together on this crisp spring morning, Anne and I began to create a plan that would work well for her. Even though she has a standing commitment to a group related to her topic that meets every Wednesday evening through the end of the year, she agreed to consider missing it on the second Wednesday of each month in order to attend the monthly Zonta business meeting. This will keep her connected to these powerful women (AKA “key influencers”) with and from whom she can learn and grow. She also wants to do more public speaking and we brainstormed ideas on how to make this happen, first within the city and later to the world.

I also recommended that she consider joining Rotary, involving her husband by attending Friday night dinners at the Santa Clarita Elk’s Lodge, and looking for volunteer opportunities in our community. Attending one event every month, whether it’s social or for a non-profit puts you in front of people you might otherwise never have met. She now has a calendar that is quickly filling up with opportunities and she sees things quite differently than she did just twenty-four hours ago. Anything is possible when you have a solid plan and a mentor to guide you.

Networking and volunteering are both offline methods for connecting with your community and building a business. Online strategies include blogging, offering webinars and other online trainings, writing a book, and speaking at events around the world. Social media is also crucial to the mix, as it allows for you to connect with these key influencers much more frequently. Please let me know if you have further questions on anything I have discussed here.

Posted in Position Yourself As An Expert | Tagged , | Leave a comment

How to Attract Ideal Clients for Your Business

How to Attract Ideal ClientsHow to Attract Ideal Clients

Learning how to attract ideal clients is important, but the first order of business is to figure out who your ideal client actually is. When you figure that out you’ll be able to create better products and services, based on exactly what they really need and want. There is an easy way to get started with market identification.

  • Niche It Down – You want to start with the tiniest potential market that will think what you are offering is perfect for them. While this feels strange to find the smallest market, counterintuitive even, the fact is you can expand later. But right now you want to identify the smallest market who wants what you are offering and get to know them.
  • Understand Your USP – Next work on understanding your unique selling point also called a unique value proposition in other words – why you? Why are you the one to provide this product or service to the small narrow audience you determined above? Work on explaining that while also keeping in mind that the audience needs everything couched in how it helps them.
  • Offer Free Samples – Gain access to your audience that you’ve identified by offering a free sample of what you can do for them. Ask for feedback on your free sample from this audience so that you can make your offerings better. Knowing what they feel and think can help you develop better products and marketing materials in the future.
  • Sketch Your Customer – After you’ve tested your niche audience with your free sample, and received feedback, you should be able to get a good idea of exactly who your customer is enabling you to create a persona of your ideal customer. You want to know, their demographics, what do they do on a Sunday night, and more. Anything you can learn to help you create a complete customer sketch or avatar is helpful.
  • Repeat – As you go through the motions of niching down, defining and understanding your USP you’ll be able to improve your customer sketch over time. Keep doing it, and keep learning because no group stays completely the same. Their values may change over time as a group.

Your ideal customer, as identified, will become very important going forward. As you continue to learn about them, you’ll be able to identify more problems that you can solve within your expertise, thus, creating a very powerful product creation cycle that works in concert with your marketing plans.

How to Determine If a Client Is the Right Fit

If you have a service based business over a product based business you may have to Continue reading

Posted in Internet Marketing | Tagged , | 4 Comments

Online Marketing Tips Podcast: Affiliate Marketing Tips Online

Affiliate Marketing TipsAffiliate Marketing Tips for Online Entrepreneurs

This most recent podcast is a discussion of affiliate marketing tips that will allow you to have a stream of online income as you build your business as an entrepreneur. I explain this business model as one in which you “recommend what you love” to others who would most benefit.

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. In other words, affiliate marketing is recommending what you love in return for a commission. My all new course on this topic, Really Simple Affiliate Marketing, will be available by the first week of April.

I shared exactly what you need and what you don’t need as an affiliate, and which platforms are typically used by product creators to attract the best affiliates. This episode also includes a Study Guide, which you may download here. It’s the one dated March 18, 2016 and is two pages long. I recommend printing it out and saving it for a reference guide.

The first step in affiliate marketing is to make the decision to pursue this as a business model, and the next step is to choose a niche to work in and promote products. Next comes the process of carefully selecting the people and products you will recommend. We also discuss the importance of creating and marketing content regularly to build your credibility and visibility as an affiliate marketer. It was in 2009 that I was first referred to as a “Super Affiliate”, a term used to describe someone who can help you launch your product or course in a major way. I was in Austin at the time for the Traffic & Conversion Summit and that impacted the way I thought about my online business in a way that changed my thinking forever.

Are you ready to be surprised? Recently, I have introduced a new feature during these podcast training calls. I will always have the latest course or program, either one of my own or one offered by someone I highly recommend, at my Surprise! link. Check it out today and see what I am recommending this week. If it’s not my own program, product, course, or live event then it’s always from someone I know, trust, and highly recommend as a great value to you as an online entrepreneur.

I certainly hope these affiliate marketing tips will be beneficial to you as you grow your business. Online entrepreneurship is most definitely a worthwhile goal.

Are you already a part my list community and receiving my daily email updates and training? If not, please give me your first name and primary email address in the form on the right-hand side of this site. If you are brand new to my podcasts, you will be interested to know that this specific training call, as well as all of the calls in my podcast series is intended to teach you and other new online entrepreneurs how to take your business to the next level quickly and effectively, and as a way for me to share my exact methods, techniques, Case Studies, secrets, and advice on creating a profitable and lucrative online business using the ‘multiple income streams’ approach. People on six continents have now discovered that starting an Internet business is the very fastest way to achieve both time and financial freedom, as well as to great success in all areas of your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community.

You will see that each podcast session is first recorded live as a teleseminar, and then repurposed into a podcast to extend my reach to the world. Please join my list (opt in on the right) to be included on these calls, and be sure to introduce yourself and share your site for optimal exposure for years to come! Also, check out my Podcast Show Notes site to see how you can subscribe at no cost to both of my podcasts, and please leave me a review on one or both of them if you are so inclined.

If you would like to get started earning income online right away then I recommend affiliate marketing as the stream of income that will allow you to “earn while you learn” You may now pick up my popular training on winning affiliate contests and other online marketing tips for only seven dollars at Affiliate Contest Secrets. This training regularly sells for $27. Use the discount code CONTEST to bring the price down to $7. This training has been completely updated for 2016 with the latest information, strategies, and Case Studies for you to use in your own business.

Please be sure to leave your comments below so that I may get to know you better and to serve you as you continue your journey as an online entrepreneur. Getting started with an online business will change your life forever and my reward is your massive success!

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