If you create an irresistible giveaway, will people visiting your blog, squeeze page, shy-yes page (this is a term I don't hear much any more), or other website be more likely to join your list by opting in? In a word - yes. However, asking readers to allow you into their inbox … [Read more...]
Metaphors for Your Online Business
Using Metaphors for Your Online Business Story A metaphor is a figure of speech that refers to something as being the same as another thing for rhetorical effect. Examples include "those two friends are peas in a pod" and "the park was a lake after the big rain". Using metaphors … [Read more...]
Grow Your List, Grow Your Business
You've heard the benefits of why you need to grow your list, but sometimes it seems like too much darned work. Maybe. Maybe not. Because have you ever considered how hard you have to work when you DON'T have a list? It's one of the biggest mistakes of a freelancer. You … [Read more...]
Marketing With Email
Marketing With Email I refer to marketing with email as relationship marketing, and it has been the lifeblood of my business since coming online in 2006. To create memorable email marketing messages, it is important to focus on your audience while also aiming to promote your … [Read more...]
Increasing Your ‘Know, Like, and Trust Factor’
We all tend to do business with people we 'know, like, and trust', and that begins with our first interaction with someone, whether it is in person or on the Internet. As a small business owner or entrepreneur, it is up to us to make sure we are showing our best side. Until the … [Read more...]