Publish or Perish as a Precept If you've spent any time at all in the world of academia you know that the dictum is to "publish or perish." Frequent publication of ideas, theories, and more allows the professors to demonstrate their academic talent, sustain or further their … [Read more...]
Amazon Author Page – Your Books’ Virtual Real Estate
The Value of Your Amazon Author Page In the spring of 2008 I was speaking at a marketing event in Atlanta, Georgia. One of the speakers told the audience about a book he had just written and published through Amazon. He stressed the value of having a link back from this mega … [Read more...]
Self Publishing a Book and Building Your List
Self-Publishing a Book and Building a List: Why This Is So Important You have a great deal of knowledge to share, and one of the very best ways to share that is with a book. I've now written and published more than a dozen bestselling books and am writing here from my … [Read more...]
Tips for Authors and Self-Publishing on Amazon
Tips for Amazon Authors When I published my first book on Amazon in 2010 I knew that what I was experiencing was a revolution in the world of publishing. Just a few years earlier Amazon had rolled out its Create Space POD (print on demand) program, allowing people like you and I … [Read more...]
Writing Online: Write What You Know
When I first came online and started a dozen blogs I made the mistake of thinking that I could write on a variety of topics, most of which I knew very little about from personal experience. Writing online is no different from any other type of writing in that you will do best … [Read more...]