When I found out I was returning to Atlanta last month for an internet marketing program, less than 4 weeks after I had just been there for Big Seminar, I cringed at the thought of another expensive hotel room. Then I contacted David Reynolds, one of my mentees, and an expert in … [Read more...]
Word Of Mouth Marketing – When Your eBook Goes Viral
Word of mouth marketing can be very powerful. If you write an article or an eBook, and your readers tell others about it or reference it in their blog posts, you can be an overnight sensation. I also think of this as viral marketing, but David Balter makes the distinction in his … [Read more...]
Copywriting – Writing Your Own Sales Letters
Writing your own web sales copy will save you thousands of dollars over the next few years. An effective and powerful sales letter will sell many times the number of ebooks than you may have previously experienced. I have written a copywriting checklist, giving you the 21 … [Read more...]
Write Your Ebook With Testimonials
You can write an ebook that will sell more copies if it contains strong testimonials from people who have benefited from your information. But how do you get testimonials if you are just starting out? The best thing to do is to ask people you already know to read your ebook. You … [Read more...]
Using Testimonials To Sell Your Ebook
Testimonials are a great way to promote and market your ebook. Make sure that they are results driven and not just saying how nice it was to work with you. A good testimonial will show people who do not know you that there is substance behind your name. Be sure to ask people for … [Read more...]