Although I have eBook writing and marketing students living all over the world, most of the people I work with are located in Northern America, Western Europe, and
- These people have the same needs, problems, desires, and goals as people throughout the rest of the world. Yet most of us working online do not reach out to them. Instead, we continue to relate to people online as though they are our next door neighbors. In order to prosper in the coming years, we must relate to our clients and prospects on a global level.
- No matter what your niche, the people in
So what can we all do to reach out to people all over the world, instead of just the ones who live closer or have more similar cultures and traditions? Here are some ideas.
- Think locally, but write globally. Continue to blog, write articles, and create eBooks, but think about what you are writing from a more global, or international, point of view.
- Learn more about the Chinese way of life. I have been hearing for several years now that many people in the
- Instead of being ethnocentric, accept the fact that we are all citizens of the world. See others for their similarities instead of their differences.
As I watched the opening ceremony of the Olympics summer games, I became more aware than ever before of how to build my online business with eBooks, programs, and services, and of how important it will be to reach out to prospects living in
This is a great point Connie and a good reminder for me!
Since I’ve adopted teens from other countries, I’m a little more aware of some things to avoid. Plus, though I’m an American, I was raised overseas and have interacted often with people from different cultures.
Three things come to mind that helped me relate to people from other countries.
1) Avoid the use of American cliches unless you explain them – I remember trying to explain to one of my teens from Latin America, what it meant when we said, “It’s raining cats and dogs.” Even after I explained it, he looked at me like I was from another planet. “Mom, that just doesn’t make sense.” I had to laugh and agree.
2) Use basic English. Many people from other countries are learning English as a second language so keep your writing simple.
3) Like Connie says, try to discover and focus on what you have in common. For example, a universal value is family and children. Once we discover what we have in common with others, we can make a connection with them.
Hi Connie…
It’s so important to market globally… over the last few months I’ve noticed a steady increase of readers and subscribers from countries I wouldn’t have thought would have easy access to computers.
The Internet certainly brings the world closer… and we need to embrace every opportunity to reach out to people no matter where they live. It’s an exciting time to have an online business!
Jeanne