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Grow Your Online Business By Hosting Live Events

December 3, 2014 By Connie Ragen Green 5 Comments

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Hosting Live EventsHosting live events can change the way you are perceived by your local community, as well as by your prospects all over the world. I have not hosted more than thirty of my own workshops and events and want to explain to you how this came to be and why I am encouraging you to do something similar in your business.

I can remember years ago when I visited Home Depot and saw the schedule for their live workshops prominently featured by the main entrances to the store. For the life of me I could not figure out why this was so important to them. Then I attended one on how to replace the tile on your bathroom counter top and suddenly the bright light went on in my brain. These workshops gave them the opportunity to show off their expertise, showcase their staff, and recommend their products. Very smart.

So how can we emulate this model in our own business? The answer is to start small and grow over time. The first event I hosted in my own city took place in a small room at one of the local hotels. They charged me twenty-five dollars and gave me a three hour time frame. I had five people show up, mainly because I only invited people by calling or emailing them personally. This was in 2006 and I did not yet have the confidence to ask more people to attend. It went very well. We had a mastermind style discussion, with each of us sharing our thoughts and ideas on the topic of marketing ourselves and our businesses online. And I still know all five of those original people!

Within a year I decided to partner with a woman named Dr. Jeanette Cates so that we could host larger events and workshops across the United States. We did five of these over a two year period until we both decided to go our separate ways. Jeanette and I remain good friends to this day and continue to support each other in our business endeavors.

With this experience under my belt I was ready to host even more live events and workshops to attract people who would be interested in what I was doing in my online business. Now I offer two live events each year, either in Las Vegas or Los Angeles, as well as three or four Retreats in Santa Barbara for my smaller groups. My goal is similar to that of Home Depot in my example above. I get to show off my expertise, showcase my clients, and recommend my own courses, products, and programs.

You can do the same thing, no matter what your level of expertise or your topic. This is exactly what I am recommending:

  • Commit to hosting a small event within the next thirty days
  • Choose a local venue and invite three to five of your friends
  • At the end, ask for constructive feedback on your presentation
  • Schedule another event within sixty days and invite more people

Typically I prepare a PowerPoint presentation to use throughout my event, but you can also do it with just some notes or handouts. I like to prepare a Workbook for attendees to use to follow along, as well as to provide them with resources, additional information, and my contact details. I also give everyone who attends a copy of one of my books to thank them for coming.

If you want to take this to the next level, plan out in advance what you will offer people who attend as a follow up to your presentation. For example, at my last event I offered my Platinum Mastermind program to those who wished to apply. I handed out applications on the last day and several people joined my mentoring group. You may also want to offer special deals on your books, products, and courses throughout your event.

I sincerely hope you choose to incorporate live events and workshops into your business in 2015. It will definitely change the way you are perceived by the community and increase your bottom line in the long run.

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Filed Under: Marketing to Your Niche Audience Tagged With: Connie Ragen Green, Hosting Live Events

Comments

  1. Cynthia Charleen says

    December 4, 2014 at 12:22 pm

    Connie, you are such a great example of starting small and growing one’s business. I had not thought about the Home Depot example, but yes, they schedule and post in advance. I want to be brave and start doing that, too.
    You inspire me with your simple steps to success.
    Cynthia Charleen recently posted…Declutter and Organize – Manage Your TimeMy Profile

    Reply
  2. Mike Darling says

    December 8, 2014 at 8:25 am

    Connie, I have been hosting live events for over a year now, by taking on the leadership and organizer responsibility for a local Meetup group – Bend Web Marketing meetup. I am responsible for securing speakers, getting there early making sure that the room is setup, then emceeing the meeting. At this point, since I took over organizer role of the group, I have actually done the speaking and teaching at over half of the meetups.

    The meetups are free to attend (although not free for me to host) and being out in front, speaking, and finding speakers, has been a huge growth experience. But the meetings are free and therefore expectations and follow through by the audience is low.

    I have been thinking about this, and I am considering offering a 2 to 3 hour workshop on a relevant top (blogging is always hot) and charge $25.00 per person. I have asked a couple of people if they were interested, and also asked one of my favorite speakers, Gregg Swanson, if he was interested in helping run the workshop. The goal at first would not to necessarily make money, but to get used to charging money for a live event where I am teaching and leading. And as you say in your blog post, by hosting live paid events or workshops, I will be perceived by my local community in a very different way, and in the long run, increase my bottom line.

    I think January 2015 would be a great month to kick this off.

    Mike Darling
    Mike Darling recently posted…Simple Websites SellMy Profile

    Reply
    • Connie Ragen Green says

      December 25, 2014 at 9:16 pm

      Mike,
      Your strategy sounds like an excellent one. Please come back and let us know how it turned out.

      Connie Ragen Green
      Connie Ragen Green recently posted…Networking Tips: Building Relationships to Grow Your BusinessMy Profile

      Reply
  3. Debbie O'Grady says

    December 21, 2014 at 11:18 am

    I have hosted workshops and networking events in my local area in the past and truly enjoyed it. You are absolutely right Connie that by hosting the event, you are looked at as the expert. Even when traveling out of town, it’s easy to find a few people who live int he city you will be and invite them to an evening Mastermind. Connie – you gave me that suggestion and we did it together in Colorado. It’s something I will now incorporate into my 2015 traveling schedule.

    Reply
    • Connie Ragen Green says

      December 25, 2014 at 9:15 pm

      Debbie,

      Co-hosting our Mastermind in Colorado was an excellent experience I will never forget.

      Connie Ragen Green
      Connie Ragen Green recently posted…Networking Tips: Building Relationships to Grow Your BusinessMy Profile

      Reply

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Author Bio-Connie Ragen Green

Connie Ragen Green helps new entrepreneurs build their business with online marketing and technology. She is an expert in article marketing and affiliate marketing and has written several books on these topics.

DISCLOSURE - Many articles will contain affiliate links for recommended products or services. These are personally used and reviewed by Connie and she'll receive commission for any resulting sales.

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