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3 Powerful Benefits of Hosting Webinars

July 11, 2017 By Connie Ragen Green 2 Comments

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Hosting WebinarsHosting Webinars is Magic: 3 Powerful Benefits Every Webinar Offers

Been on a webinar lately? I bet you have.

The fact is, hosting webinars are one of today’s hottest marketing trends. Each and every week, you’ll find small business owners hosting webinars about book publishing, blogging, and even how to sell T-shirts online. No matter what your niche or industry, webinars are a great option for growing your market.

List Building

Perhaps the number one reason to host a webinar—especially if you partner with another business owner in a complementary niche—is to grow your list. Here’s why it works so well.

As a business owner with resources and information to share, you’re in demand, and there are plenty of others out there looking to partner with you. Find a colleague in a related niche to host your event. Ask her to mail her list with an offer to join you both on the call. Collect emails in your mailing list system. Any sales you make from the event will pay your partner an affiliate commission. That way you both win: You build your mailing list, and she earns cash for her time.

Show Off Your Expertise

You’ve no doubt heard plenty of people talking about the “know, like and trust factor.” It’s a simple reminder that very few people will buy from you the first time they encounter your website or get an email from you. They need more info.

Hosting webinars is a fantastic way to build up their trust. Because they can hear your voice, and maybe even see your face, there’s an instant connection. Not only that, but you get to impress them with your knowledge of the topic. Your audience will walk away not only knowing you better, but also with the impression that you are the go-to person in your niche.

Sell to a Captive Audience

Here’s a fact you may not have considered: Webinar attendees are primed to buy. Make them an irresistible offer, and you’ll be amazed at how effective “selling from the stage” can be.

What’s irresistible? Try these proven tactics:

  • Fast acting bonuses just for those who buy while on the call or shortly after it ends.
  • Deep discounts available only for a limited time—typically if they buy before midnight of the day of the event.

Both plans have worked for thousands of webinar presenters, and will work for you, too.

Whether you’ve never hosted a webinar before, or you’re already an old hand, there’s little doubt that this is a tool that really performs. The amount of time you spend preparing and promoting is minor compared to the potential returns, so get out there and start planning your next webinar event!

I’m author and online marketing strategist Connie Ragen Green. I work with entrepreneurs to create multiple streams of online income and would love to connect with you. Pick up my Online Entrepreneur’s Blueprint and get started right away.

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Filed Under: Internet Marketing Tagged With: Connie Ragen Green, List Building with Webinars, webinars

Comments

  1. Ellen Finkelstein says

    July 27, 2017 at 1:59 pm

    Webinars have been very valuable for me, especially since I often talk about presenting and a webinar is a kind of presentation. I sometimes recommend that people who are uncomfortable speaking to people in person start by speaking online because you can “hide behind the slides.”
    Or you can speak in an audio-only format, such as being a guest on someone’s podcast. Once you’ve done that a few times, you’ll feel much more confident.

    Reply
    • Connie Ragen Green says

      July 27, 2017 at 9:23 pm

      Lots of great points here, Ellen. Thanks so much for sharing your insights.
      Connie Ragen Green
      Connie Ragen Green recently posted…Consistency for Entrepreneurs: Crucial for Success?My Profile

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Author Bio-Connie Ragen Green

Connie Ragen Green helps new entrepreneurs build their business with online marketing and technology. She is an expert in article marketing and affiliate marketing and has written several books on these topics.

DISCLOSURE - Many articles will contain affiliate links for recommended products or services. These are personally used and reviewed by Connie and she'll receive commission for any resulting sales.

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