If you’re looking for ways to market your book online, look no further than your blog. By this I mean your hosted WordPress blog, one that you own and control. A recent post from author and book coach Judy Cullins reinforces this idea. Here is an excerpt from what she shared with her readers after being asked if blog posts should be related to our business website:
Yes! Your blog posts serve an important purpose in your book and business marketing. They should serve and bring only your target audience to your site where you offer your books, products, and services. Why would you want lookie loos, who have no interest in your topic to come to your site? They won’t stay awhile and they won’t buy for sure.
She goes on to say that we should stay on topic and keep each blog post focused in a specific niche. I agree completely with this strategy, which continues to work for me and my clients. Your blog can help you to reach people from around the world who may directly or indirectly lead you to achieve even greater results.
I was reading Marlon Sanders recent post on getting traffic to your blog and wanted to share that with you. The image on the left is his infographic on this that he so kindly gave me permission to share. In it he explains the three primary sources of driving targeted traffic to your website or blog. These include:
Organic traffic from the search engines – Marlon says that Google Webmasters is your best friend, and also have steady and consistent content (such as I am doing here with blog curation).
Paid traffic – This includes pay-per-click from Google Adwords or Bing, Facebook and other services, as well as something known as Retargeting.
Traffic from your affiliate program – start with a simple product and build it up over time.
I love to see increasing numbers of people visiting my sites each month because I’ve made the effort to share my content and ideas, as well as sharing excellent information from others.
Marlon has a 5 Day Fast Start Course that I am finding extremely helpful. If I’d had access to this type of training when I was just getting started online, my journey would have been a much different and more lucrative one. Let me know when you pick it up and I’ll schedule a thirty minute laser focused call with you within a week to ten days.
When I first came online in 2006 I started learning about something called SEO, which stands for ‘search engine optimization’. It was a fascinating topic to me at that time, and I began setting up simple websites and blogs and then optimizing them for specific keywords and phrases.
Then Google changed everything and I went from fascination to frustration over night. My sites tanked in the search engine rankings and I began my pursuit of knowledge in this area. There was not much available in the ‘SEO tips for beginners’ category initially, and then it seemed like every day a new WSO was offered that promised to get you ranked on page one of Google once again.
My recommendation is to find people who are knowledgeable on this topic and learn from them over time. One person is Art Remmet. I was just reading his post on website dual identities and wanted to share it with you. He shares information on what is referred to as the ‘Canonical issue’. Here is an excerpt from his post:
A bit of history behind this whole canonical issue is that when the Internet was just getting started, websites were placed in the “www” folder on the webserver. This created the www. Subdomain. As the Internet has evolved, webmasters were not consistent with this practice and at times placed the website files in the root directory.
I believe you will find his site easy to navigate and understand. Please leave a comment to let me know if you have further questions.
This week one of my marketing tips podcasts was named by Small Business Trends as one of the Top 100 Small Business Podcasts. I was surprised by this honor because it was the first time and I have only been podcasting for about two and a half years. Most of the other honorees have been around for five years or more. It just goes to show that consistency pays off.
Being able to share your message with the world is a powerful and effective way to grow your business. Set up an account in iTunes at no charge and then connect it with your audio recordings to have your own podcast. Your target audience will be able to find you from anywhere in the world, thereby increasing your visibility and credibility.
Living your best life is all about doing the things that make you happy and bring the greatest rewards. I relate to this concept after choosing to leave my former life as a classroom teacher and real estate broker/residential appraiser behind in 2006 and coming online to live my life as an entrepreneur.
Rachel Rofe recently posted her list of the ‘7 Reasons You’re Not Living the Life of Your Dreams‘ and I found it interesting that it was mostly about reframing the way you think of your current situation. I did this when I was in the last year of working as a classroom teacher so that I could mentally detach from an unhappy situation and move into my new life as an online entrepreneur.
Are you ‘living your best life?‘ If so, congratulations! If not, look over Rachel’s list and see where you can make some changes immediately and in the near future to have the life you want and deserve.
Prime time for entrepreneurs refers to those sacred hours every day when you can accomplish the most. For me, those hours are between about six-thirty and eleven in the morning and I am reluctant to give them up very often.
“So I have found it useful and helpful, to live my weekends as if this was a weekday and I was self-employed, until I am self-employed. Which means yes I have to wash the car and mow the grass and exercise, but I need to preserve and protect those precious hours in the morning.”
Niche sites are a favorite passion of mine when it comes to earning income online, and one person who has done this exceedingly well is Susanne Myers. She calls herself ‘The Hillbilly Housewife’, and in a recent post on her site she explains how and why she doesn’t use paper towels any longer for day to day spills and messes. In this post she also shares the wisdom of another expert in this area.
I recommend reading these posts, checking out all three of the blogs, and thinking about how you can create a niche mini-site that reflects your life and your interests. Think about hobbies, sports, fashion, pets, travel, and anything else that you or someone you know enjoys and spends money on. These are all possible niches, and business opportunities as well.
Could there be one or more niche sites in your future?
Getting Started Online: Online Marketing Tips Podcast
Which type of entrepreneur are you? Are you focused on building your business on the Internet as a successful online entrepreneur? People around the world have now discovered that starting an Internet business is the fastest way to achieve both time and financial freedom, as well as to great success in all areas of your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community.
At a recent live event where I delivered the Keynote and presented as well, I observed three distinct types of entrepreneurs in the room. In this episode of the Online Marketing Tips Podcast With Connie Ragen Green, my newest marketing training podcast series, I discuss in great detail what I saw, and how you can determine where you are along this continuum at this point in time. Knowing where you are and where you want to go is crucial to the process of becoming the online entrepreneur you are meant to be.
I take questions from those who attended the live recording, including why coaching and mentoring is so important, my 10K Laser Coaching program, attending live and virtual events, and my own upcoming event, The Weekend Marketer: Affiliate Marketing for Everyone, in Las Vegas October 10-12. Also, when I am asked how to start earning right away I share the details of what I did that very first year that made a huge difference in the level of my success.
I also discuss how I have created a lucrative business online without having a business background or any previous experience in this area. Someone asks me what to do with the ‘hundreds of ideas flying around in their head’ and I address the importance of focus and clarity as you grow. We also discuss why it is so important to have great focus and discipline as you build and grow your business as an online entrepreneur.
This online marketing tipspodcast, as well as all of the calls in my podcast series is intended to teach you and other new online entrepreneurs how to take your business to the next level quickly and effectively, and as a way for me to share my exact Case Studies, secrets, and advice on creating a profitable and lucrative online business using the ‘multiple income streams’ approach. You will see that each session is first recorded live as a teleseminar, and then repurposed into a podcast to extend my reach to the world. Please join my list (opt in on the right) to be included on these calls, and be sure to introduce yourself and share your site for optimal exposure for years to come!
Also, you can now pick up my popular training on winning affiliate contests and other online marketing tips for only seven dollars at Affiliate Contest Secrets. Use the discount code CONTEST to bring the price down to $7. This training has been completely updated for with the latest information, strategies, and Case Studies for you to use in your own business.
What’s Content Curation? I have joined Kelly McCausey’s Curation Challenge this month. I was unclear as how curation was different from blogging, and have learned that it is short, concise, brief, pithy, and to the point! If you are not familiar with Kelly, start with a complimentary course to help build your business you will see why she is one of the best online marketing coaches working today.
Even though I have been working exclusively online since 2006, I feel that I have never taken the time and made the effort to brand myself and my business. When Alicia Forest posted about this on her site with her 3 Keys to a Solid Brand I knew it was time to take action.
Alicia shares that once she looked at it from a completely different perspective, she realized her brand wasn’t just about her business, it was all about her. She says that ‘creating your brand from the inside out allows you to fully step into your business identity in a truly authentic way. It’s also the easiest way to stand out in the sea of others who do what you do.’
I love the three strategies Alicia shares in her post and recommend that you read it all the way through, leave a comment, and then take action on what she is sharing to build your own brand.
Connie Ragen Green helps new entrepreneurs build their business with online marketing and technology. She is an expert in article marketing and affiliate marketing and has written several books on these topics.
DISCLOSURE - Many articles will contain affiliate links for recommended products or services. These are personally used and reviewed by Connie and she'll receive commission for any resulting sales.