Living the Internet Lifestyle

Living the Internet LifestyleLiving the Internet Lifestyle

This morning I received a message from one of my online friends, where he shared that he is now working from a city about twenty-five miles north of where he lives in order to rekindle the fire in his business. I’ve been doing this for the past three and a half years and it works unbelievably well.

I live in two cities, eighty miles apart here in southern California. One is Santa Clarita, a suburban city of almost 300K deep in the desert. It’s still 85 degrees Fahrenheit or so every day, and I love living out in the country among the owls, possums, and even the howling coyotes.

My other residence is a mile from the Pacific Ocean in Santa Barbara. This city has a unique appeal that makes me feel like I live in a small village. It’s ‘sweater weather’ this week, and the waves have an extra flair as they crash against the shore after last night’s full moon.

Going back and forth between these two cities has kept me on my toes when it comes to maintaining my creativity, writing prolifically, and feeling blessed to have this amazing life of an online entrepreneur.

You can do the same thing no matter where you live. I wrote about this in ‘Living the Internet Lifestyle’, one of the books I published as a part of my pursuit to help you get started online. I continued the discussion in my later books, as well as at my live events and the Retreats I host several times a year in Santa Barbara.

It all begins with your desire to jump start your business in a huge way. Then you choose the destination where you want to spend more time. I initially did this in a city named Ventura, which is on the beach about forty-five miles from Santa Clarita. I would leave my house in Santa Clarita on a Friday morning and make the one hour drive over to Ventura to enjoy the ocean and the cool breezes. I would sit and write on a bench overlooking the beach or at a nearby coffee shop and then have lunch at one of the little places along the pier. After lunch I would check in to the hotel and do a few hours of work before heading out to dinner. The following morning I would work until checkout time and then go back to my bench to write some more before heading back home. I ended up being in Ventura for about thirty hours, which was just enough time to feel rejuvenated and invigorated to keep my business moving.

Several years ago I realized that my business was doing well enough for me to have a second residence in Santa Barbara, a city I fell in love with almost thirty years ago when I attended their first international film festival. I now have two lives in these two diverse cities and love every moment of it.

Do you have a place you get away to on a regular basis? Please leave a comment and tell us more about how this has impacted your business.

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Online Marketing Tips Podcast: New Marketing Strategies 2015

New Marketing Strategies for 2015 : Online Marketing Tips Podcast

Online Marketing Tips PodcastIt’s almost 2015, so it’s time for some new marketing strategies to build and grow your online business. That’s the topic of this podcast, and I also answer a variety of questions from those on the live call.

The focus of this podcast training call was online marketing tips for online entrepreneurs, so I referenced my recent post on New Marketing Strategies for 2015. In this article I share my insights for building a lucrative and successful online business in the coming year and beyond using a three-pronged approach of having a book, a blog, and a podcast to increase your credibility, visibility, and your bottom line.

You may be just starting out with your hosted WordPress blog, in which case you’ll want to use a robust autoresponder service such as Aweber. On this call I also discussed using a premium theme and using free, rebrandable reports for your free giveaway on your site. These are listed below and include:

  • 8 Free rebrandable reports from Dennis Becker, to be used as free giveaways to build your list, or in any of a number of other ways.
  • The new WordPress theme I’ll be using very soon. It’s incredibly versatile.
  • The autoresponder service a majority of online entrepreneurs use, Aweber.

I take questions from those who attended the live recording, including why it’s important to use a domain with your name in it as your main site, how to install the Pinterest button on your browser, the name of the local publication I’ve written a column in for the past three years, promoting your blog posts once you have written them, and using a plugin called Pretty Link to shorten and track your affiliate links.

This online marketing tips podcast, as well as all of the calls in my podcast series is intended to teach you and other new online entrepreneurs how to take your business to the next level quickly and effectively, and as a way for me to share my exact Case Studies, secrets, and advice on creating a profitable and lucrative online business using the ‘multiple income streams’ approach. People on six continents have now discovered that starting an Internet business is the fastest way to achieve both time and financial freedom, as well as to great success in all areas of your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community.

You will see that each podcast session is first recorded live as a teleseminar, and then repurposed into a podcast to extend my reach to the world. Please join my list (opt in on the right) to be included on these calls, and be sure to introduce yourself and share your site for optimal exposure for years to come! Also, check out my Podcast Show Notes site to see how you can subscribe at no cost to both of my podcasts, and please leave me a review on one or both of them.

You may now pick up my popular training on winning affiliate contests and other online marketing tips for only seven dollars at Affiliate Contest Secrets. Use the discount code CONTEST to bring the price down to $7. This training has been completely updated for with the latest information, strategies, and Case Studies for you to use in your own business.

Subscribe To My Online Marketing Tips Podcast Today!

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It’s A Wonderful Life

It's a wonderful life!It’s A Wonderful Life

This week I played a game of ‘What if?’ in regards to my choice to leave my previous life behind and come online at the end of 2005. If you are familiar with Frank Capra’s 1946 classic holiday film, which starred James Stewart and Donna Reed you know that it tells the story of George Bailey (portrayed by Stewart) as a man who has given up his dreams in order to help others. On Christmas Eve he contemplates suicide and is then connected with his Guardian Angel, Clarence. Clarence shows George all the lives he has touched and how different life in his community would be had he never been born.

Although my life has not been nearly as dramatic, I did have moments in 2005 where I questioned the work I was doing and wondered if I would ever have the time and the money to help others the way I had always intended. I had worked for twenty years as a classroom teacher in the public schools of Los Angeles, while simultaneously working as a real estate broker and residential appraiser. I was about to celebrate my fiftieth birthday and felt as though I had squandered the best years of my life by working ten to twelve hours a day, six or seven days each week for all of those years.

So this week I asked myself ‘What if?’ What if…I had made other choices?, been afraid to risk my financial security?, not connected with the people who would teach me how to get started? I went back over that time day by day in my mind, and this is what I came up with…

I wake up one day in April of 2005 and realize that I want a new life. I have absolutely no idea how this can happen, but I believe I must make an effort to see what’s available. I begin reading, attending seminars, and talking to people about the possibilities.

In the summer of 2005 I met another real estate appraiser at a building site about twenty-five miles north of where I was living at that time. The area is called Santa Clarita, and that day I put down a deposit on a new home that was to be built that fall. I have no idea how I will be able to see this through but I have faith that if it is meant to be, I will find a way.

In December of 2005 the home is ready, and I spend the first two months of 2006 putting together the financing so that I’ll be the new owner. In March I begin moving in.

I realize that I want to completely change my life, not just the location and setting where I live. This requires me to stretch way out of my comfort zone as I begin to explore the world of online marketing and entrepreneurship. At first I reject the idea of coming online because I honestly feel like I have nothing to offer anyone else. I work on my ‘inner game’ until I believe that I can make a difference in other people’s lives with the work I will do.

In April of 2006, after learning as much as I possibly could about online marketing for the past six months I finally earn twenty-one dollars and sixty cents from the sale of an affiliate product, an eBook on dog training. I then believe that I can be successful as an online entrepreneur.

This sets in motion a chain of events that would lead to me deciding to resign from the school district in June of 2006, and to begin turning over all of my real estate clients to others who were working in this area full time. By July 1 of 2006, I was unemployed and unemployable.

This is when the hard work began and I was Continue reading

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Content Syndication Strategy

Content Syndication StrategyContent Syndication Strategy

One way to increase your reach with your content is through content syndication. Content syndication licenses your content, or parts of your content, to be published on other platforms and can help lead new audiences to your website or blog. Content syndication can help you build a larger fan base, bring more publicity, improve SEO, and allow for more widespread sharing of your content on social media.

I started doing this without even being aware of the power and leverage it was giving me back in 2006. I wrote articles for the article directories, distributed groups of my articles and blog posts as short reports, and jumped on board with social media as soon as it appeared. These days my content marketing strategy is a huge part of my overall business plan.

Choose the Right Content Syndication Strategy Partner

Syndication isn’t about duplicate content; it’s about forming a relationship with a partner that will help push your content out to their audience while providing a link back to your website, giving you more credibility and perhaps also putting you inside an advertising network of sites so that you can share revenue. Some examples of sites that do this well are,, and

Know Your Niche

Part of choosing the right syndication partner is to understand who your audience is, and what your niche is. If you have a technology blog, you don’t want to syndicate on a food network and vice versa. Ensure that you choose a popular, legitimate, and well-run network so that it will pay off for you in terms of increased traffic and revenue.

Syndication Networks Legitimize Your Content

There are syndication partners in every niche that accept applications for participation in their network. One popular one is Outbrain is focused on finding great content for their audience. It revolves around using the content on your site to recommend other content to your audience that resides on your site and other people’s sites, depending on which plan you choose. When you sign up you put the code on your site, as others have it on theirs, and you each have an equal opportunity of recommending the others’ content.

Syndication Offers Monetization Opportunities

As you can tell if you’ve looked at some of the recommendations, these syndication sites are advertising networks. While recommending your content to others and sending them deeper into your site, you will also share in ad revenue that the network sells based on having thousands of smaller sites banded together. This makes advertising sales more lucrative for even the small publisher.

Build Your Traffic Up First

To syndicate your content, work hard to build up your traffic. The more traffic you have, the more leverage you will have with the networks you apply to. In the syndication game, traffic is currency. There are many ways to increase your traffic, as I have written about in numerous posts to this blog.

Know Your Syndication Goals

Do you want to drive traffic? Do you want to provide education? Know your goals so that you can choose the right network that will help you reach those goals.

Work on Your Content Strategy

To be accepted by legitimate syndication networks your content needs to address your audience, be honest, not be spam, and look professional. Professional content has compelling headlines and benefits for the reader whether they choose to sign up for your list and buy from you or not.

Understand the Different Types of Syndication

There are free and paid syndication. An example of free content syndication is Then there are advertisement-supported networks as mentioned earlier. Finally there are licensed syndication networks like Outbrain.

Once you have worked out these issues and understand your goals, you can work on your content syndication strategy. Before joining any network, read all the fine print. You want to ensure that you never break the rules or contracts to make the most of a syndication network.

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The Recession is Over – 4th Quarter 2014 Recovery is Here!

Recession is OverThe Recession is Over!

Are you ready to have an excellent 4th quarter? The recession is over. Yes, you read that correctly. The economy in the United States and abroad is now back on track as we make our way through the recovery process.

Are you taking full advantage of our economy’s recovery? The period of time right after a recession ends is historically the best time ever for your business.The recession affected us more deeply than any hit on the economy since most of us have been alive, and now we have the opportunity to grow at a steady pace to build a business that will thrive. If you have used the recession as an excuse to not grow your business over the past few years, it is my opinion that that excuse is now null and void.

The 4th quarter of 2014 officially began on October 1. This time of the year is very important for many types of businesses. Retail, Fortune 500 and even my own online marketing business all make a big push in the 4th quarter. People are once again in the buying mood.  We have some of the most profitable times – Black Friday, Cyber Monday and Christmas shopping – all occurring during the 4th quarter.

So, what will this mean for you? No matter what type of business you are in, hold your head up high and know that you are making a difference to many people’s lives. Whether you have employees or hire independent contractors, as I do, the fact that you run a business allows them to earn a living. Gather your workers together and share your thoughts and ideas for what the 4th quarter can mean to your company. This will be the first year in many that sales will be on the upswing across the board, and that always feels good to be a part of.

Make sure to have enough inventory on hand. All of my physical products are sourced here in the United States, but that may not be the case for your business. Contact your suppliers now to be sure they can meet the need for the next few months. If you import from China, Taiwan, or anywhere else make sure to have all of your paperwork in order to ensure shipments get to you as quickly as possible.

If necessary, ask your bank to extend or increase your credit line so that you will have enough available to purchase what you need. I have experienced the banks loosening up in this area as our economy continues to improve. It is much better to have more than you anticipate at this time of the year, especially this year.

Also, make sure that you have an Internet presence, no matter what field you are in. We are all super busy, so the web is usually our first stop when it comes to searching for what we need.

Here is what I am recommending when it comes to having an online presence:

  • Use a domain name that readily identifies your company
  • Make sure your site is simple to navigate
  • Start collecting the names and email address of visitors
  • Follow up with people who visit to see what they need
  • Make customer service an even greater priority

This coming year is your opportunity to begin anew with a clean slate. If you are still in business after what we all went through over these past six years or so, celebrate. Know that you have achieved something worth noting and that there are many good years ahead of you. Have the vision to start planning now for the future.

Be sure to connect with a local networking group or a service organization to stay abreast of what’s happening locally. I have been a member of Rotary since 2006 and the relationships I continue to build through that group have been a true blessing for my business. Go online to see which groups and meetings will be convenient for you each week.

Know that being an entrepreneur or small business owner is a powerful position to be in these days. With the right information and perspective you have the ability to change your life and the world with your ideas, innovations, and more. I’d love to hear from you on how you made this 4th quarter of 2014 the most lucrative and successful quarter you have ever experienced.

Posted in Internet Marketing | Tagged , | 2 Comments

Online Marketing Tips Podcast: Outsourcing PLR

Outsourcing PLR: Online Marketing Tips Podcast

Online Marketing Tips PodcastOutsourcing PLR (Private Label Rights) to build your online business is the topic of my most recent online marketing tips podcast. I have been using PLR to build my online business since 2006, and cannot imagine creating so much content and so many information products without it.

I explain exactly how you can do this as well by following my proven model. During this training I go into great detail as to how I choose the PLR packages based on their topic, go through the content initially, repurpose it into blog posts and short reports by changing and editing it slightly, and then turn it into an information product to sell online. I also share my thoughts on outsourcing part of this to others to save us time.

I recommend purchasing the highest quality PLR from the people I have worked with from the very beginning. These include:

I take questions from those who attended the live recording, including why it’s important to use a separate domain for each product you create, choosing PLR that will be attractive to a wider audience, how to get the technical side of things up and running, attending live and virtual events, and my own upcoming event, The Weekend Marketer: Affiliate Marketing for Everyone, in Las Vegas October 10-12. Also, when I am asked how to start earning right away I share the details of what I did that very first year that made a huge difference in the level of my success.

This online marketing tips podcast, as well as all of the calls in my podcast series is intended to teach you and other new online entrepreneurs how to take your business to the next level quickly and effectively, and as a way for me to share my exact Case Studies, secrets, and advice on creating a profitable and lucrative online business using the ‘multiple income streams’ approach. People on six continents have now discovered that starting an Internet business is the fastest way to achieve both time and financial freedom, as well as to great success in all areas of your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community.

You will see that each podcast session is first recorded live as a teleseminar, and then repurposed into a podcast to extend my reach to the world. Please join my list (opt in on the right) to be included on these calls, and be sure to introduce yourself and share your site for optimal exposure for years to come! Also, check out my Podcast Show Notes site to see how you can subscribe at no cost to both of my podcasts, and please leave me a review on one or both of them.

You may now pick up my popular training on winning affiliate contests and other online marketing tips for only seven dollars at Affiliate Contest Secrets. Use the discount code CONTEST to bring the price down to $7. This training has been completely updated for with the latest information, strategies, and Case Studies for you to use in your own business.

Subscribe To My Online Marketing Tips Podcast Today!

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30 Day Business Challenge

30-Day-Business-Challenge30 Day Business Challenge

With just over twelve weeks left in 2014, is your business where you expected it to be when you planned back in December or January? Earlier today I was reading a post from Geoff Hoff, my friend, co-author on two my books, and technology whisperer. Geoff has been ill recently and is now in the process of rebuilding his business from the ground up. He is challenging his readers to blog every day for the next thirty days, but I am challenging you to do more; I want you to think of this as a 30 Day Business Challenge where you will take action every day over the next month to move your business forward productively.

I will be joining you on this Challenge. My business may be at a very different level than yours is at the current time, but we must all make great effort on a very regular business if we are to succeed with our goals and dreams.

Geoff wrote…’For some time, I’ve known just below the surface that I was very dissatisfied with how things were going, with what I’d created and accomplished.’

Does this ring true with your online business? I felt this way during my first year online, and soon realized it was because I was not working and creating at my full potential. In fact, I was doing very mediocre work and my income reflected that. Once I committed to stepping up and playing full out everything changed.

Over the next few weeks I will be speaking at one event and hosting my own three day marketing workshop. I also have many family and personal commitments. But I promise to report back as to what I am doing each day as a part of this 30 Day Business Challenge. It may start with writing blog posts, but please be open to changing what you do on a daily basis to achieve the results you are worthy of achieving.

What will you be working on this month?

September 25, 2014 – Today I wrote a blog post, emailed my list, and outsourced some tasks to three different people. I also reviewed the course I am in that teaches me how to sell physical products on Amazon.

September 26, 2014 – Today I spent almost two hours reviewing some additional training for my physical products business and made a phone call to one of my suppliers to provide them with information on my packaging and label design.

September 27, 2014 – I spent the day getting everything ready for my upcoming live event, Weekend Marketer Live Workshop, in Las Vegas next week. This included finishing the Workbook, the PowerPoint presentation, and the product we will create and sell during the event, The Genius Hour Interviews.

September 28, 2014 – Today I am having all of the materials from my Workshop printed, and doing another 10K Laser Coaching session with Adrienne Dupree and Mike Darling.

September 29, 2014 – I am spending today getting caught up from the weekend with answering some emails, speaking with a vendor for my Amazon business, updating two blog posts, and checking in with my mentees to see how they are progressing.

September 30, 2014 – Today I’m working on my new course, Write.Publish.Prosper. This four week training will teach you how to write your full length book within the next 30 days, market it, and build up your business based upon the book’s topic. This is what I have done ten times so far, and it continues to be the way I grow and expand my business.

October 1, 2014 – Today I drove a hundred fifty miles to San Diego for an online marketing event. Much of the focus is on selling physical products on Amazon, and everything that is needed to be successful as an entrepreneur. I connected with several people who will be instrumental in helping me to achieve my near and future goals.

October 2, 2014 - This day brought new challenges as I realized what else I need to do to grow my business into 2015. I have made a commitment to myself to take action immediately when I return home in two days. I have almost filled up my live Workshop in Las Vegas!

October 3, 2014 – Today I am attending the the final day of the marketing event here in San Diego. Lots of great information and connecting with new and old friends, colleagues, and clients.

October 4, 2014 – Today two of my students and I visited a couple of retail stores to check out possible inventory to send to Amazon, as well as going to an office supply store to pick up a new easel for me to use in Las Vegas next week at my event. Then I am driving back home, a one hundred fifty mile drive.

October 5, 2014 – I completed and posted a new blog post on this site about the idea that the recession is over, sent the post out to social media, and then opened up my PowerPoint presentation for my event. I will work on that for one hour today.

October 6, 2014 – Today I’m writing the sales copy for a brand new product. It’s called The Genius Hour and includes recordings from almost thirty people in the area of mindset. I am also putting the finishing touches on my presentations for the Weekend Marketer Live Workshop that begins on Friday.

October 7, 2014 – I am driving two hundred fifty miles to host my live Workshop, Weekend Marketer Live in Las Vegas. Please let me know if you will be coming. Our topic this time is ‘Affiliate Marketing for Everyone‘. Also, my tenth book – The Transformational Entrepreneur – is ready!

October 8, 2014 – We are half way through this 30 Day Business Challenge. Do you feel like you are more productive because you are taking action each day? Today I am working on an email sequence for a new course I will be teaching. My focus is on helping the people who will purchase my training to consume, implement, and then let me know how they are progressing along the way. The course is on writing, publishing, and marketing a book during a thirty day period.

October 9, 2014 – Today I am meeting with my Platinum Mastermind members at our semi-annual ‘day before’ event. This is where we take a close look at each person’s business to see what is working and what they need to work on. Having this collaborative approach to build a successful business benefits everyone in a big way.

October 10 – My Weekend Marketer Live Workshop begins today! The theme this time is ‘Affiliate Marketing for Everyone!’ I am blessed to have such a wonderful group of entrepreneurs come to learn from me.

October 11 – The Workshop continues, and today I am teaching the strategies that work for niche sites, including setting up your WordPress site, creating relevant content, and choosing products to recommend on your topic.

October 12 – Today my live Workshop concludes, so I am focused on delivering my very best content to those in attendance.

October 13 – Today I again meet with my Platinum Mastermind Mentees for a brainstorming session. We discuss the three day live event, our next live event (in May, 2015), and what they will do as soon as they return home.

October 14, 2014 – Today I am driving back to southern California. During this four to five hour drive I will think about my business in a way that will lend itself to helping me move forward for the remainder of the year. We now have about ten weeks left in the year.

October 15 – Today I began outlining my next online course. I want to teach people how I have been able to write ten full length books during the past four years, and how these books have turned me into an internationally known speaker, bestselling author, and online marketing strategist.

October 16 – Today I am working on new blog posts, short reports, and other syndicated content for my many websites.

October 17 – The outlining of my newest course – Write. Publish. Prosper. continues. I will begin teaching this course to my students before the end of the month.

October 18 – Today I am working on updating all of my niche sites. Even though I have have people to help me with this, I like to look at each one personally every quarter.

October 19 – Niche site updating continues from yesterday. It’s important to make sure that all of my links are working and that each site has relevant content for the specific topic.

October 20 – Today I am fighting a cold and am not doing any work online, except for sending out an email to my list.

October 21 – Feeling much better today and back to working on my new online course – Write. Publish. Prosper.

October 22 – Today I am spending time with a corporate client to help them with a direct mail campaign for the upcoming holiday season.

October 23, 2014 – Today I am spending time with my Amazon physical products business to make sure my newest product is on track to be completed by the manufacturer on schedule.

October 24, 2014 – Today I am completing my PowerPoint presentations for my new Write.Publish.Prosper. course and working on the sales letter.

This completes my 30 Day Business Challenge. Did you follow along to see what I was working on each day? Did you challenge yourself to do something every single day to build your business? Taking action towards your goals on a daily basis allows ordinary people to do extraordinary things.


What are you working on today for the 30 Day Business Challenge?

Posted in Inner Game | Tagged , | 22 Comments

Marketing Your Podcast

Marketing Your PodcastMarketing Your Podcast

The best way to increase the number of listeners you have is to tell everyone about your new podcast. If you have an email newsletter, then promote, and link to your podcast in your emails. If you have a blog, promote and link to your podcast there like I do in my sidebar. Include a signature ‘visit my podcast’ or ‘listen here’ in every email. And of course, don’t forget to promote your podcast on your website! Place a link to your podcast on your website, with a headshot photo, a call to action like ‘listen here’ and an intriguing headline.

Linking to and from favorite podcasts or other relevant podcasts is also a great way to increase your audience. And don’t worry if the number of listeners you have is small in the beginning. Podcasts are a medium and, like e-zines and blogs, tend to grow as word gets out. The key is to get listeners ‘hooked’ on your podcast so that they’re listening to every podcast regularly and talking to their friends and associates about it. The best way to get them hooked is to provide great content.

How to Use Podcasting: Tips and Suggestions
Tip #1 Make sure you speak in a strong, confident voice and add inflection. If you sound like you’re uncertain about what you’re saying, your listeners will think so too.

Tip #2 Make sure that your broadcasting frequency is consistent. You want people to make listening to your podcast a habit.

Tip#3 Offer variety. Include different guests and formats if possible. This will keep listeners intrigued and engaged.

Tip #4 Make sure that your podcast content is different from your blog content, articles and e-zine content. Chances are that listeners will explore all of your content, and if it is redundant they will lose interest.

Tip #5 Focus on content, not sales pitches. Your listeners will readily listen if you’re providing content that offers them a benefit. However, if it’s merely a sales pitch you’ll lose them immediately.

Tip #6 Plan on Podcasting for the long haul. Podcasters who “test” the medium with one or two podcasts lose out on the opportunity of building an audience. Podcasting is a medium that builds an audience over time and a “test run” won’t give you the results you’re looking for.

Tip #7 Don’t read directly from your script. Practice it a few times so that you know what you’re going to say and then let the podcast recording flow naturally.

Tip #8 Invite others to contribute to your podcast by calling in, speaking, or contributing topic ideas.

Tip #9 Include music at the beginning and end, and use the same music each time so that your audience begins to identify the music with your podcast.

Tip #10 Give each podcast a headline or title. Make sure that it offers your audience a benefit such as “10 Tips to Lifelong Happiness.”

Tip #11 Podcasting is a very personal medium. Talk to your audience like you’re talking to a friend, as if you’re having a one-on-one conversation.

Tip #12 Podcasting, like any marketing tool, needs to be tested and evaluated from time to time to make sure that you’re getting optimal exposure. Track downloads and test headlines for open rates. Track click through rates by sending audiences to specific web pages. Many audio/podcasting services give you important statistics on downloads, play time and listens to completion.  This makes it easy to know if people are listening and enables you to make quick changes to meet what your audience demands.

Tip #13 If you’re uneasy writing a podcast or audio script, you can outsource the project by hiring a freelance writer to create your script. Remember to personalize the script when you make your recording.

Tip #14 Before you begin Podcasting, research your competition’s podcasts or audio files. Find out what they do that you can do better and differently.

Tip #15 Before you begin Podcasting, visit and listen to numerous successful podcasts inside and outside of your industry. What makes the good ones good? What can you take away from the successful podcasts and make your own?

Adding a podcast to your marketing mix and to your website is a valuable and economical marketing tool that can bring you fantastic results. You’ll grow your target audience, build a community around your brand, product, or service, and – best of all – you’ll help people learn more. Podcasts are a win-win for both you and your customer.

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Podcast Tips: How to Name Your Podcast

How to Name Your PodcastHow to Name Your Podcast

Choosing a name for your podcast is very important. It not only reflects your business and your brand identity, but it also must inspire people to download it, listen to it, and to then come back for more. Choose a name for your podcast that matches your content topic. People generally search for a particular subject when they visit podcast sites, like “meditation”, “marketing”, “investing” etc. For example, one of my podcasts is called ‘Online Marketing Tips’.

Like any other online content, publicity is all about using the right keywords. Your podcast can have your company name on it but you should also consider having a secondary name. Dating the podcasts is also suggested, because it helps subscribers organize them and know what is new content and what is old content.

For customers that download onto their iPod or other MP3 player, they will see a 255 character id tag that scrolls across their screen. Be sure to include your URL (and possibly your phone number as well) in that title.

Podcast Scripts:

Always script your podcast before you record it. Make sure to outline your point or points first. What message do you want to get across to your subscribers? Make sure you are able to address this point accurately and completely in the time that you have allowed. Make notes of where you want to add inflection. Podcasts that are without inflection or a range of vocal emphasis are not interesting to listen to. Add emotion to your voice; if you are excited about your material show it, and if you are discussing something serious or sad, let your voice demonstrate that too.

Don’t forget to plan pauses and breaths into your script and where you’re going to place your advertisements. Advertisements work best when you can easily transition into them.

For example, “Speaking of making money online, head to our website now and save 10% on our new book 101 Ways to Save Money.”

Here’s a sample format outline:

  • Introductory music (this is optional, of course)
  • Introduction of host or hosts
  • Host introduces topic (with an appealing title and teaser)
  • Couple of minutes of content
  • Advertisement
  • More content
  • Promotional mention of an upcoming seminar, sale or new product
  • Teaser for next podcast topic
  • Closing music

Advertising During Your Podcast:

Make sure that your audio or video includes an easy to remember phone number, because many people will be listening to your offers while they’re driving or working out. They won’t be able to simply click through to your website. That being said, make sure you also include your URL in your call to action so that those that are listening on their computer can immediately visit your site.

Keep your advertisements short. Listeners can easily ”fast forward” and not listen to your advertisements. If you keep them to 10-15 seconds they won’t make the effort to skip over them. Additionally, you should transition into them as you’re speaking so that the listeners aren’t immediately aware that they’re listening to an ad.

Make sure that you keep the ads free of time constraints. Due to the nature of a podcast, a person can listen to it today or six months from now. If your advertisements have a “limited time offer” call to action, then you’ll miss out on a lot of potential customers.

Hook your audience with interesting content before you insert your ads. Placing your ads in the beginning of your podcast can cause some listeners to tune out; however, if you’ve already hooked them with interesting information, they’ll listen to a quick plug to hear the rest of your information.

Podcasting Formats:

The use of a podcast or the format of your content is virtually limitless. You can podcast on the following topics:

  • Instructions or training manuals of your products
  • Company news
  • Commentary on your industry or industry analysis
  • Creative endeavors like singing, reading poetry, reading fiction
  • Behind the scenes information
  • Interviews with experts
  • Seminars or workshops
  • Reviews on products or services
  • “How to” guides
  • From the field information
  • Lessons
  • Inspirations
  • Meetings or mastermind group discussions
  • Call in shows
  • Monologues
  • Dialogues or conversations
  • Quiz shows
  • News magazine format

Podcast Content:

Like any online tool, content is king. In your podcast you absolutely must provide content that offers a benefit to your customers and target market. A podcast that is simply an advertisement for your services may get listened to once but it won’t be revisited, and it won’t be forwarded to friends, family and associates. However, a podcast that entertains and informs will grow and build your sales and your online presence.

Make sure that the content that you offer via your podcast differs from the content that you offer via your blog, newsletter or on your website.

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Podcasting Equipment – What Do You Need?

podcasting equipmentPodcasting Equipment

You might be under the impression that expensive equipment and a studio is required to have a successful podcast for your business. Nothing could be further from the truth. The best thing about podcasting is that you can do it at home with simply a basic Mac or PC and an inexpensive microphone, but a better microphone will improve your sound quality to some degree. Some podcast hosting sites even make it possible to podcast using your cell phone. You simply register with the service and create your podcasts by recording them when you’re on your cell phone.

If you want to kick it up a notch, there are several ways to set up a podcast recording ‘studio’. And for serious podcasters, the list of necessary podcasting equipment is as follows:


Podcasting on a consistent schedule is important when building a community and a wider audience. In fact, don’t expect your podcast to have a large audience in the beginning. But with proper promotion, quality content and a regular schedule, your podcast audience will grow. Many podcast audiences number in the thousands.

Decide, before you get started, how often you will be able to broadcast. Each podcast will take time to script, rehearse and record. You are likely to want to commit at least four hours of planning and production time for each podcast.


To determine how long your podcast should be, you’ll want to consider how frequently you’re going to broadcast, what content you’re delivering, and who your audience is. For example, if you’re doing a daily podcast you would be likely to want to keep it short. Five to ten minutes is a perfectly acceptable length for a daily. It is enough time to offer an inspiration, a tip for the day or an insight. If you’re doing a weekly and you know that your subscribers generally listen to your podcast on their drive to work, then a 20-30 minute podcast would fit perfectly into that time frame. I have always kept my podcast interviews to under thirty minutes and my training podcasts to under an hour.


Great news! Podcasts can actually be free. If your computer came with a microphone or you use the headset I recommended above, then you already have your recording equipment. All you need is a podcast host and, like blogging hosts, many are offered for free. Simply use your favorite search engine and you’ll find numerous choices.

Of course, for a few extra dollars you can find podcast hosts that offer sound editing software, more storage and unlimited bandwidth. To choose the right podcast host, it really depends on how many podcasts you want to produce per month, how big they will be and what kind of subscriber base you are expecting for your shows.

Adding music/sounds to your podcast:

Adding music to your podcast can:

1. Set the theme of your podcast
2. Prepare your listener for individual segments or features within your podcast
3. Entertain your listener

When selecting your music, remember to consider the theme of your podcast and your target audience. Since each podcast is different and has a unique audience, the music used should reflect both.

Royalty-free music can be used in productions without recurring fees, i.e. without paying royalties each time the music is played. An alternative to royalty-free music is “podsafe” music.

Podsafe music is acquired by partnering with a musician and crediting their work during the podcast. Independent artists are making their compositions available as podsafe music in exchange for publicity and airplay. Sound effect libraries can be subscribed to for a modest fee, or podsafe CDs can be purchased and imported through your computer’s media player.

By now you can see that podcasting equipment is inexpensive, music can be added easily, and that this is an effective way to reach your target market quickly. Do you have other questions or concerns I have not addressed in this post? If so, leave a comment and I will answer you personally.

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