Podcast Tips: How to Name Your Podcast

How to Name Your PodcastHow to Name Your Podcast

Choosing a name for your podcast is very important. It not only reflects your business and your brand identity, but it also must inspire people to download it, listen to it, and to then come back for more. Choose a name for your podcast that matches your content topic. People generally search for a particular subject when they visit podcast sites, like “meditation”, “marketing”, “investing” etc. For example, one of my podcasts is called ‘Online Marketing Tips’.

Like any other online content, publicity is all about using the right keywords. Your podcast can have your company name on it but you should also consider having a secondary name. Dating the podcasts is also suggested, because it helps subscribers organize them and know what is new content and what is old content.

For customers that download onto their iPod or other MP3 player, they will see a 255 character id tag that scrolls across their screen. Be sure to include your URL (and possibly your phone number as well) in that title.

Podcast Scripts:

Always script your podcast before you record it. Make sure to outline your point or points first. What message do you want to get across to your subscribers? Make sure you are able to address this point accurately and completely in the time that you have allowed. Make notes of where you want to add inflection. Podcasts that are without inflection or a range of vocal emphasis are not interesting to listen to. Add emotion to your voice; if you are excited about your material show it, and if you are discussing something serious or sad, let your voice demonstrate that too.

Don’t forget to plan pauses and breaths into your script and where you’re going to place your advertisements. Advertisements work best when you can easily transition into them.

For example, “Speaking of making money online, head to our website now and save 10% on our new book 101 Ways to Save Money.”

Here’s a sample format outline:

  • Introductory music (this is optional, of course)
  • Introduction of host or hosts
  • Host introduces topic (with an appealing title and teaser)
  • Couple of minutes of content
  • Advertisement
  • More content
  • Promotional mention of an upcoming seminar, sale or new product
  • Teaser for next podcast topic
  • Closing music

Advertising During Your Podcast:

Make sure that your audio or video includes an easy to remember phone number, because many people will be listening to your offers while they’re driving or working out. They won’t be able to simply click through to your website. That being said, make sure you also include your URL in your call to action so that those that are listening on their computer can immediately visit your site.

Keep your advertisements short. Listeners can easily ”fast forward” and not listen to your advertisements. If you keep them to 10-15 seconds they won’t make the effort to skip over them. Additionally, you should transition into them as you’re speaking so that the listeners aren’t immediately aware that they’re listening to an ad.

Make sure that you keep the ads free of time constraints. Due to the nature of a podcast, a person can listen to it today or six months from now. If your advertisements have a “limited time offer” call to action, then you’ll miss out on a lot of potential customers.

Hook your audience with interesting content before you insert your ads. Placing your ads in the beginning of your podcast can cause some listeners to tune out; however, if you’ve already hooked them with interesting information, they’ll listen to a quick plug to hear the rest of your information.

Podcasting Formats:

The use of a podcast or the format of your content is virtually limitless. You can podcast on the following topics:

  • Instructions or training manuals of your products
  • Company news
  • Commentary on your industry or industry analysis
  • Creative endeavors like singing, reading poetry, reading fiction
  • Behind the scenes information
  • Interviews with experts
  • Seminars or workshops
  • Reviews on products or services
  • “How to” guides
  • From the field information
  • Lessons
  • Inspirations
  • Meetings or mastermind group discussions
  • Call in shows
  • Monologues
  • Dialogues or conversations
  • Quiz shows
  • News magazine format

Podcast Content:

Like any online tool, content is king. In your podcast you absolutely must provide content that offers a benefit to your customers and target market. A podcast that is simply an advertisement for your services may get listened to once but it won’t be revisited, and it won’t be forwarded to friends, family and associates. However, a podcast that entertains and informs will grow and build your sales and your online presence.

Make sure that the content that you offer via your podcast differs from the content that you offer via your blog, newsletter or on your website.

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Podcasting Equipment – What Do You Need?

podcasting equipmentPodcasting Equipment

You might be under the impression that expensive equipment and a studio is required to have a successful podcast for your business. Nothing could be further from the truth. The best thing about podcasting is that you can do it at home with simply a basic Mac or PC and an inexpensive microphone, but a better microphone will improve your sound quality to some degree. Some podcast hosting sites even make it possible to podcast using your cell phone. You simply register with the service and create your podcasts by recording them when you’re on your cell phone.

If you want to kick it up a notch, there are several ways to set up a podcast recording ‘studio’. And for serious podcasters, the list of necessary podcasting equipment is as follows:

Frequency:

Podcasting on a consistent schedule is important when building a community and a wider audience. In fact, don’t expect your podcast to have a large audience in the beginning. But with proper promotion, quality content and a regular schedule, your podcast audience will grow. Many podcast audiences number in the thousands.

Decide, before you get started, how often you will be able to broadcast. Each podcast will take time to script, rehearse and record. You are likely to want to commit at least four hours of planning and production time for each podcast.

Length:

To determine how long your podcast should be, you’ll want to consider how frequently you’re going to broadcast, what content you’re delivering, and who your audience is. For example, if you’re doing a daily podcast you would be likely to want to keep it short. Five to ten minutes is a perfectly acceptable length for a daily. It is enough time to offer an inspiration, a tip for the day or an insight. If you’re doing a weekly and you know that your subscribers generally listen to your podcast on their drive to work, then a 20-30 minute podcast would fit perfectly into that time frame. I have always kept my podcast interviews to under thirty minutes and my training podcasts to under an hour.

Costs:

Great news! Podcasts can actually be free. If your computer came with a microphone or you use the headset I recommended above, then you already have your recording equipment. All you need is a podcast host and, like blogging hosts, many are offered for free. Simply use your favorite search engine and you’ll find numerous choices.

Of course, for a few extra dollars you can find podcast hosts that offer sound editing software, more storage and unlimited bandwidth. To choose the right podcast host, it really depends on how many podcasts you want to produce per month, how big they will be and what kind of subscriber base you are expecting for your shows.

Adding music/sounds to your podcast:

Adding music to your podcast can:

1. Set the theme of your podcast
2. Prepare your listener for individual segments or features within your podcast
3. Entertain your listener

When selecting your music, remember to consider the theme of your podcast and your target audience. Since each podcast is different and has a unique audience, the music used should reflect both.

Royalty-free music can be used in productions without recurring fees, i.e. without paying royalties each time the music is played. An alternative to royalty-free music is “podsafe” music.

Podsafe music is acquired by partnering with a musician and crediting their work during the podcast. Independent artists are making their compositions available as podsafe music in exchange for publicity and airplay. Sound effect libraries can be subscribed to for a modest fee, or podsafe CDs can be purchased and imported through your computer’s media player.

By now you can see that podcasting equipment is inexpensive, music can be added easily, and that this is an effective way to reach your target market quickly. Do you have other questions or concerns I have not addressed in this post? If so, leave a comment and I will answer you personally.

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Podcasting Tips to Grow Your Business

podcasting tipsToday I have some excellent podcasting tips for you. I have hosted two highly visible and successful podcasts since 2011. In fact, my marketing tips podcast was recently named as one of the Top 100 Small Business Podcasts of 2014. Podcasting will help you to position yourself as an expert in your niche. If you’re not familiar with the term “Podcasting,” it is defined as the use of audio or video to broadcast a message. Though experts disagree on where the term came from (some say it came from a combination of the Apple iPod and the term “broadcast,” while others say it comes from “Public on Demand” + “Cast”), the medium is growing exponentially as a tool businesses use to communicate with customers and potential customers.

Think of it as an audio blog or an audio e-newsletter. Like both of those tools, podcasts are an excellent and cost effective way to reach your target market in a personal and informative way. In addition, your podcasts can be distributed through RSS format, which is a subscription service that announces and delivers the podcast to your subscribers like a blog or a newsletter.

One of the reasons for the popularity of podcasts is that users, your customers and your target market, are able to easily access the information and listen to it on their computer, mobile device, mp3 player or just about anywhere.

Podcasting Tips: How you Benefit from Podcasting:

  1. Podcasts increase your marketing reach and online visibility. You will expand your target market because different people prefer different mediums. Some customers like to read company information, others prefer videos or live communication and still others like to download your information and listen to it when they have time. Many podcast users listen to downloaded podcasts on their way to work or while they’re working out.
  2. Podcasts may improve your sales and conversion rates. Podcasts are yet another way to reach your customers, and the one-on-one communication provides the kind of personal touch that customers crave. People are more likely to buy from someone that they feel they have communicated with directly, and podcasts enable you to do just that.
  3. Podcasts provide a consistent line of communication with subscribed listeners. It has been proven that regular communication with your customers improves both your overall relationship with them and their buying frequency. A regularly distributed podcast can strengthen your relationship with your buyers and help to build a community with your customers.
  4. Podcasts provide beneficial and value added content, which increases customer loyalty. Podcasts can offer a different kind of content to what you can provide with a blog or an e-newsletter. This kind of content can be extremely beneficial to your customers.
  5. Podcasts allow you to distribute industry news and trends, which sets you apart from your competition and establishes you as a respected leader in your niche or industry. One of the best ways to get repeat purchases and loyal customers is to become the “expert” in your industry. Once your business is established as the place to go for quality information, services or products, your profits will grow.
  6. Podcasting, or adding audio or video to your website and email messages, enables customers and prospects to access information in a more personal way. You can add video or audio testimonials, quick “how to” segments, and even a special promotional message. Adding audio or video is a unique way to add a personal touch to your website.
  7. A podcast or an audio file can be used as a giveaway to build your opt-in list. Consider recording either an interview with an industry expert or a seminar or workshop, and then offering the audio file as a free download. In return, you get their email address for future mailings.

By now you can see that podcasting makes an excellent addition to your marketing mix, and that it is an effective way to reach your target market. Do you have other questions or concerns I have not addressed in this post? If so, leave a comment and I will answer you personally.

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Online Marketing Tips Podcast: Podcasting Tips for Beginners

Podcasting Tips for Beginners: Online Marketing Tips Podcast

 Getting Started Online Marketing Tips Connie Ragen GreenPodcasting Tips for Beginners is the topic of my most recent online marketing tips podcast. I have been podcasting regularly since December of 2011, and currently have two different and popular podcasts available on iTunes that are helping me to grow my business. Recently this podcast was named as one of the Top 100 Small Business Podcasts, and you can read all about it in that post.

I’ll be explaining how you can do this as well by following my model. Also, my own training will be released on this in the very near future (my Podcast Show Notes page for further details). People on six continents have now discovered that starting an Internet business is the fastest way to achieve both time and financial freedom, as well as to great success in all areas of your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community.

Starting your own podcast can be an excellent way to increase your visibility and credibility as an online entrepreneur. In this episode of the Online Marketing Tips Podcast With Connie Ragen Green, my newest marketing training podcast series, I discuss in great detail how I got started, why I decided to start a second podcast, and why I release each podcast using a post on one of my blogs. Knowing where you are right now with your niche and where you want to go is crucial to the process of becoming the online entrepreneur you are meant to be.

I take questions from those who attended the live recording, including why having your own podcast is so important, my 10K Laser Coaching program, how to get the technical side of things up and running, attending live and virtual events, and my own upcoming event, The Weekend Marketer: Affiliate Marketing for Everyone, in Las Vegas October 10-12. Also, when I am asked how to start earning right away I share the details of what I did that very first year that made a huge difference in the level of my success.

This online marketing tips podcast, as well as all of the calls in my podcast series is intended to teach you and other new online entrepreneurs how to take your business to the next level quickly and effectively, and as a way for me to share my exact Case Studies, secrets, and advice on creating a profitable and lucrative online business using the ‘multiple income streams’ approach. You will see that each session is first recorded live as a teleseminar, and then repurposed into a podcast to extend my reach to the world. Please join my list (opt in on the right) to be included on these calls, and be sure to introduce yourself and share your site for optimal exposure for years to come!

Also, you can now pick up my popular training on winning affiliate contests and other online marketing tips for only seven dollars at Affiliate Contest Secrets. Use the discount code CONTEST to bring the price down to $7. This training has been completely updated for with the latest information, strategies, and Case Studies for you to use in your own business.

Subscribe To My Online Marketing Tips Podcast Today!

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Generosity – Is It Something You’re Born With?

generosityGenerosity is something you’re born with, I honestly believe. It has nothing at all to do with how much money you have, how well connected you are, or whether or not you believe that giving to others is optional. It does have everything to do with knowing that sharing your time, money, knowledge, and resources with others, especially if they have done the same thing for you is the right thing to do on a regular basis.

Here is something I began notice as my business began to grow and I was surrounded my more and more successful people:
People who are more successful are generally more generous to those around them.

It turns out I am not the only person to feel this way. Seth Godin discusses something he refers to as the Generosity Boomerang. It goes like this:

“Success makes you happy. Happiness permits you to be generous.
In fact, it actually works like this:
Generosity makes you happy. Happy people are more likely to be successful.”

Godin goes on to say in another post that we seek to be around people in our life who are open, generous, and connected.

“Open to new ideas, leaning forward, exploring the edges, impatient with the status quo… In a hurry to make something worth making.
Generous when given the opportunity (or restless to find the opportunity when not).”

When I spend time with people who do not seem to have a generous bone in their body I am always tempted to start a discussion on the topic with them. Many are just getting started with their businesses and would argue that they simply can’t afford to be generous right now, but fully intend to when they are earning more money.

Generosity is all about gratitude, and understanding that when we are grateful for what we already have in our lives we are given even more.

Just as I believed I could not volunteer for charities and other organizations back when I was a classroom teacher and also in real estate, this is just wrong thinking. You always have enough time and money to serve others, both those you know and whom are helping you and those you may never meet because they live half way around the world. Generosity is a trait worth developing, if you were not born with it.

What do you think about generosity – is it a trait we are born with, or must it be developed?

 

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Best Free Podcasts

Both of my podcasts were selected as those worthy of being called the ‘Best Free Podcatsts’ available on iTunes. Have you subscribed to these on the list?

Best Free Podcasts for Online Business Entrepreneurs
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Nicole Dean

Best Free Podcasts for Online Business Entrepreneurs

This is a crowdsourced list of favorite podcasts that talk about internet business topics. Please vote for your favorite below! If you have a favorite podcast and it's not on this list, please add it. Just make sure to choose a good picture and write a helpful description if you would like your suggestion to be added to the list. Thank you!

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  1. 1  Solopreneur Podcast on Solo Smarts

    Solopreneur Podcast on Solo Smarts

    Kelly McCausey's podcast for Solopreneurs.

  2. 2  Pat Flynn's Smart Passive Income Podcast

    Pat Flynn's Smart Passive Income Podcast

    Smart Ways to Live a Passive Income Lifestyle On the Internet with SmartPassiveIncome.com

  3. 3  Ms. Ileane Speaks Podcast hosted by Ileane Smith

    Ms. Ileane Speaks Podcast hosted by Ileane Smith

    Blogging, Podcasting, Social Media and YouTube tutorials

  4. 4  Social Media Marketing Podcast | Business How To | Tactics & Strategy by Michael Stelzner

    Social Media Marketing Podcast | Business How To | Tactics & Strategy by Michael Stelzner

    Social Media Examiner's Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show show notes at http://www.socialmediaexaminer.com/podcast/

  5. 5  Nicole Dean's Online Success Podcast

    Nicole Dean's Online Success Podcast

    While Nicole doesn't podcast regularly, this is a fun one to listen to. The guests have a great time when they are on. Listen to Willie Crawford, Carrie Wilkerson, Dan Thies, and more.

  6. 6  Connie Ragen Green's Podcast

    Connie Ragen Green's Podcast

    Get Started Online | Connie Ragen Green - Build A Profitable Online Business

  7. 7  Mark Mason's Late Light Podcast

    Mark Mason's Late Light Podcast

    On the Mason World Late Night Internet Marketing Podcast you can expect to hear practical internet marketing advice that you can apply to your own internet business, great interviews with successful and interesting marketers, and tidbits of great information delivered in an easy to understand format. My goal is to have the best internet marketing podcast on the internet and to do that by delivering excellent content that people really want to hear.

  8. 8  Podcasts " Huge Profits, Tiny List

    Podcasts " Huge Profits, Tiny List

    Connie Ragen Green Teaches List Relationship Marketing.

  9. 9  Freedom Ocean Podcast

    Freedom Ocean Podcast

    with James Schramko and Tim Reid.

  10. 10  The Foolish Adventure Show

    The Foolish Adventure Show

    Breaking the rules to create a fulfilling online business! Join Tim Conley and 5,000+ Adventurers each week as we dive into the tips, tactics, and techniques you need to build your own Six Figure Internet Income.

  11. 11  Podcasts - Entrepreneur On Fire Business Podcasts

    Podcasts - Entrepreneur On Fire Business Podcasts

    EntrepreneurOnFire: Awarded Best in iTunes 2013 IGNITE! EntrepreneurOnFire has featured Entrepreneurs such as Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Tim Ferriss, Brian Tracy, and over 700 inspiring Entrepreneurs.

    EntrepreneurOnFire is all about inspiring YOU to take YOUR entrepreneurial leap. We know that by hearing the failures, AH-HA moments, and successes of others, you can begin to craft your dream and take inspired ACTION!

  12. 12  Podcast Archives

    Podcast Archives

    The Ray Edwards Podcast is a free, weekly online radio show created for small business owners, and those who want to start a business. God created you to be an entrepreneur, you were born for this, and I was born to help. The podcast episodes are published Wednesday morning each week.

  13. 13  The EntreLeadership Podcast - daveramsey.com

    The EntreLeadership Podcast - daveramsey.com

    Lessons from Dave Ramsey on business, team building and leadership. Hosted by Chris LoCurto. Each episode features teaching from Dave along with guest interviews with some of today's top leaders, such as Tony Hsieh, Simon Sinek and Dan Cathy.

  14. 14  Web Domination Podcast - by Dan Norris

    Web Domination Podcast - by Dan Norris

    Web Domination is a weekly podcast by Dan Norris the founder of Web Control Room where he interviews web entrepreneurs from around the world.

  15. 15  Podcast - Amy Porterfield

    Podcast - Amy Porterfield

    Today's episode of the Online Marketing Made Easy Podcast, is all about selling with social media, and today's special guest is Laura Roeder, founder of LKR Social Media. I invited Laura on the show because she is a master at selling with social media. She does it in a way that's incredibly inviting and her ...

  16. 16  Podcast - Internet Business Mastery | Get Paid to Live Your Purpose

    Podcast - Internet Business Mastery | Get Paid to Live Your Purpose

    The Internet Business Mastery Podcast has Given Me Lots of Confidence to Begin Building My Own Internet Business.

  17. 17  Woman in Leadership Success Show with Host Stacie Walker

    Woman in Leadership Success Show with Host Stacie Walker

    Stacie Walker and her guest experts empower listeners with long term success in life and business, combining inspiration, motivation, and all sorts of practical advice. She also reveals success secrets to help you build a profitable and thriving business.

  18. 18  Daily Blogcast for Internet Marketing

    Daily Blogcast for Internet Marketing

    This is a DAILY podcast for internet marketing. It is called the Daily Blogcast for Internet Marketing since we discuss the most important and recent blog posts from the internet marketing community. You can listen to the latest episode by going to http://dailyblogcast.net. Thanks!!!

  19. 19  Social Media Hangout Time

    Social Media Hangout Time

    Janet E Johnson and Kimmy, The Social Media Puppet (a.k.a. Lisa Saline), both long-time social media trainers and educators are interviewing experts in the industry. Learn how to grow your business through Social Media the FUN way.

  20. 21  Subscribe to the Tropical MBA Podcast

    Subscribe to the Tropical MBA Podcast

    Millions of downloads and counting! The Tropical MBA podcast has been downloaded in over 100 countries worldwide. Here's how to subscribe: The story of the show... Every Thursday morning, 8AM EST, we do our best to produce a show that highlights the strategies and stories from entrepreneurs who are making the location independent lifestyle a reality.

  21. 22  Radio Archives - Copyblogger

    Radio Archives - Copyblogger

    The Lede is a regular, short-form broadcast hosted by Copyblogger Media's Director of Content Jerod Morris. It features a rotating lineup of Copyblogger staff, including Chief Copywriter Demian Farnworth, plus special guests to answer your questions about copywriting, content marketing, email marketing, conversion optimization, and much more.

  22. 23  Switched On - Ludwina Dautovic

    Switched On - Ludwina Dautovic

    'Switched On' is my new signature podcast show where I interview business leaders from around the globe. The show focuses on digital, new media, social, content and innovation. The guests are world leaders in their fields and the up-to-date information will help catapult your business to the next level.

  23. 24  5by5 | Back to Work

    5by5 | Back to Work

    Merlin Mann and Dan Benjamin on productivity, communication, work, barriers, constraints, tools, and more.

  24. 25  Mad Marketing by Marcus Sheridan, The Sales Lion by Marcus Sheridan

    Mad Marketing by Marcus Sheridan, The Sales Lion by Marcus Sheridan

    The Mad Marketing podcast is where real questions about marketing are asked and real answers are given, by someone that's actually living it, breathing it, and doing it. Presented by Marcus Sheridan of TheSalesLion.com.

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Marketing Your Book Online

marketing your book onlineMarketing Your Book Online

If you’re looking for ways to market your book online, look no further than your blog. By this I mean your hosted WordPress blog, one that you own and control. A recent post from author and book coach Judy Cullins reinforces this idea. Here is an excerpt from what she shared with her readers after being asked if blog posts should be related to our business website:

Yes! Your blog posts serve an important purpose in your book and business marketing. They should serve and bring only your target audience to your site where you offer your books, products, and services. Why would you want lookie loos, who have no interest in your topic to come to your site? They won’t stay awhile and they won’t buy for sure.

She goes on to say that we should stay on topic and keep each blog post focused in a specific niche. I agree completely with this strategy, which continues to work for me and my clients. Your blog can help you to reach people from around the world who may directly or indirectly lead you to achieve even greater results.

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Getting Traffic to Your Blog

getting traffic to your blogI was reading Marlon Sanders recent post on getting traffic to your blog and wanted to share that with you. The image on the left is his infographic on this that he so kindly gave me permission to share. In it he explains the three primary sources of driving targeted traffic to your website or blog. These include:

  • Organic traffic from the search engines – Marlon says that Google Webmasters is your best friend, and also have steady and consistent content (such as I am doing here with blog curation).
  • Paid traffic – This includes pay-per-click from Google Adwords or Bing, Facebook and other services, as well as something known as Retargeting.
  • Traffic from your affiliate program – start with a simple product and build it up over time.

I love to see increasing numbers of people visiting my sites each month because I’ve made the effort to share my content and ideas, as well as sharing excellent information from others.

Marlon has a 5 Day Fast Start Course that I am finding extremely helpful. If I’d had access to this type of training when I was just getting started online, my journey would have been a much different and more lucrative one. Let me know when you pick it up and I’ll schedule a thirty minute laser focused call with you within a week to ten days.

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SEO Tips for Beginners

SEO tips for beginnersSEO Tips for Beginners

When I first came online in 2006 I started learning about something called SEO, which stands for ‘search engine optimization’. It was a fascinating topic to me at that time, and I began setting up simple websites and blogs and then optimizing them for specific keywords and phrases.

Then Google changed everything and I went from fascination to frustration over night. My sites tanked in the search engine rankings and I began my pursuit of knowledge in this area. There was not much available in the ‘SEO tips for beginners’ category initially, and then it seemed like every day a new WSO was offered that promised to get you ranked on page one of Google once again.

My recommendation is to find people who are knowledgeable on this topic and learn from them over time. One person is Art Remmet. I was just reading his post on website dual identities and wanted to share it with you. He shares information on what is referred to as the ‘Canonical issue’. Here is an excerpt from his post:

A bit of history behind this whole canonical issue is that when the Internet was just getting started, websites were placed in the “www” folder on the webserver. This created the www. Subdomain. As the Internet has evolved, webmasters were not consistent with this practice and at times placed the website files in the root directory.

I believe you will find his site easy to navigate and understand. Please leave a comment to let me know if you have further questions.

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Top 100 Small Business Podcasts – I’ve Been Chosen!

Top 100 small Business PodcastsThis week one of my marketing tips podcasts was named by Small Business Trends as one of the Top 100 Small Business Podcasts. I was surprised by this honor because it was the first time and I have only been podcasting for about two and a half years. Most of the other honorees have been around for five years or more. It just goes to show that consistency pays off.

Being able to share your message with the world is a powerful and effective way to grow your business. Set up an account in iTunes at no charge and then connect it with your audio recordings to have your own podcast. Your target audience will be able to find you from anywhere in the world, thereby increasing your visibility and credibility.

Subscribe to my Online Marketing Tips Podcast here.

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