Simple SEO Tips for Online Entrepreneurs

Simple SEO TipsSome Simple SEO Tips

Search engine optimization (SEO) is something you’ve likely heard about before. It can help you attract organic (unpaid) traffic to your website. There is a lot more to SEO than keywords to learn about. This post is not comprehensive; but it will give you the meat of what SEO is, the different types of SEO, what it does, and how to do it. Now to the simple SEO tips you need as an online entrepreneur…

On Page SEO           

Essentially on-page SEO is any SEO that you do directly on each page of your website and it all starts with content. But, it also includes architecture, and the actual code within your website.

Content

Anything you put on your website that disseminates information to your audience is content. Posts, articles, memes, images, and graphics – all of it is content. You want to have a variety of different types of content for maximum SEO value.

  • Quality vs. Quantity – While it’s true that you want to put up a lot of content for your audience it’s more important for the content to be of high quality. You do want to put up content more often than monthly but you don’t need to put up several things each day if it will compromise the quality of the information you put up for your audience.
  • Keyword Research – Many people choose not to do keyword research but if you do it, you’ll waste less time creating content that doesn’t get results and end up with more time to create awesome content that does get results.
  • Use Words Strategically – Try to figure out what type of power words make your audience feel something and want to do something. There are general power words that you can use such as “devastating blow” or “majestic views” or something that gets their attention and makes them feel.
  • Hot Topics, Updated, and Fresh – A great way to make use of the time you have to create content is to focus on hot topics and trends of the day. Keep the content updated and fresh by using headlines of the day to evoke curiosity. Warning: Don’t try to trick your readers with clickbait. It only works a few times then it stops working and you’ve lost something important: Trust.
  • Horizontal & Vertical –You want a combination of both types of content. Think of it this way, horizontal content that covers everything on your website is full of content on all pages like your “about” page, or home page and is consistent throughout. Vertical content concerns itself with a specific topic and goes across all channels and how they work to improve your website. This is discussed more full in an article entitled “Are Vertical and Horizontal Content Strategies Still Relevant?” The two content strategies are described by Amanda DiSilvestro as:

Horizontal Content Strategy

This strategy focuses on a holistic approach. It covers “meet the team” pages to descriptions on product pages to contacts, community comments, blog posts, and everything in between. With this type of strategy, you’re always thinking about how one page (or one area of content) is working to help your overarching content goals or general business goal. This means analyzing how content works together as well as individually. This is probably the most common approach used by ecommerce companies.

Vertical Content Strategy

While this strategy also thinks big-picture (what strategy doesn’t?), it does put a heavier focus on one specific content aspect—a section, a topic, a type of content, a piece of content, etc.—at a time. This means taking one of these aspects of content and figuring out how it works best across different platforms or with different audiences. This is what many marketing and PR pros think about when they think about content strategy.

  • Provide Solutions – Your content also should seek to provide solutions for your audience. They want you to help them solve their problems. They should be able to solve some of their problems without buying anything and your content can fulfill that need.
  • Authoritative – Longer more in-depth content such as long blog posts, white papers, and articles as well as guides can help people and search engines know that your site is serious and that you are there to help your audience. I recently created a Focus Guide that is almost seven thousand words in length, and this can most definitely be considered as authoritative content.

When it comes to content and SEO you have a lot of ways that you can improve your content by using good SEO practices such as using keywords within the first paragraph, the title, subheadings and headings as well as anchor text. It is my hope that these simple SEO tips will be helpful in your business. What are your thoughts on this topic?

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Visibility Tips and Increasing Your Credibility

Visibility TipsVisibility Tips and Increasing Your Credibility

The competition may seem fierce when you’re starting out in the world of business, so spending the time to increase and build your visibility and credibility is crucial to your success. Here are some methods, techniques, and strategies on how to do this in a way that will serve you as you work to achieve your goals as an online entrepreneur. The visibility tips will particularly serve you well.

  • Blog regularly, and by this I mean twice a week during your first year online. This allows your site to become what we refer to as an “authority site”, where people will be able to find it more easily and refer to what you share when they are searching for more information.
  • Use social media strategically – like I say regularly, you’ll want to “get in, get out, and get back to work!” when it comes to social media. I regularly see people involved in discussions on Facebook that would be some much better as blog posts and comments. Have a presence on the main social media sites (LinkedIn, Twitter, Facebook, Google Plus, and YouTube) but commit to spending no more than fifteen minutes on any day in total on these sites.
  • Host a podcast – I’ve hosted two podcasts for almost five years now. The results have been nothing short of miraculous and I continue to connect with even more people who resonate with my message in this way.
  • Start a YouTube channel – my channel is one I refer to as a “lifestyle” channel in that I mainly post and share videos of my travels around the world and the lifestyle I am able to enjoy because of my online business.
  • Write a book on your topic – I know this may sound like a huge undertaking, but the truth is that becoming a writer will serve you well as an online entrepreneur. My first book came about in 2010 when I repurposed fifty blog posts and then added additional content. Now I write every single day and have published fourteen books on various aspects of entrepreneurship.
  • Think about your offline connections and reach out to them regularly – Please do not be shy when it comes to building relationships for your business. We are isolated much of the time because of the very nature of how we do business on the Internet, so connecting with others is valuable for so many reasons.

When people tell me they see me “everywhere” on the Internet a huge grin comes across my face. That is exactly the goal I have in mind, so a validation that what I am doing and teaching is working pleases me to no end. These credibility and visibility tips work.

Go through the bullet points I’ve included above and make a list of the ones you will commit to implementing now and which ones you will work on over time. I promise you that this is all much easier and simpler than it may seem, and once you get started you will be amazed at how quickly your results come about. The people who rise to success most quickly have mastered the art of gaining credibility and increasing visibility on a daily business and you can learn to do that as well.

Connie Ragen Green YouTube

My YouTube channel is a joy for me to maintain. I record short videos in locations all over the world, as well as in Santa Barbara. You can see what I’m doing (and please subscribe to my channel!) at https://www.youtube.com/c/connieragengreen and watch some of my videos to get ideas for your own channel. In the image above you can see that I had recently been spending time with my family in Finland.

What other visibility tips and credibility techniques are working well for you?

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Multiple Streams of Online Income

Multiple Streams of IncomeMultiple Streams of Income

If you are not familiar with me, my name is Connie Ragen Green and I’ve been working exclusively on the Internet since 2006 as an online entrepreneur. During this time I’ve seen so many business models come and go. For example, article marketing was huge when I was first working on the Internet. Within a few years its relevance began to dwindle, and today no one considers this strategy to be a viable one. So even though I wrote, published, and distributed more than two thousand articles during my first few years online, this writing no longer serves to build my business.

The difference between me and many other entrepreneurs is that I did not allow this shift in the industry to faze me. Instead, I never skipped a beat as I transitioned into authorship, a model that has brought me much greater success than writing short articles ever could have done. You see, it’s all about how you approach a situation and deal with it that can determine the level of success you will be able to achieve. Instead of choosing to bury my head in the sand as article marketing plummeted, or giving up altogether because things were changing so rapidly, I chose to evaluate my writing and write the first of now more than a dozen books that have opened doors and dramatically shifted other people’s perception of me. Whenever one door closes, many new doors open up.

And lest you think that I am in possession of some super powers or have talents and abilities not available to the average person, you should know that is not the case. I am of average intelligence, do not have a background in business, and continue to type with my two index fingers! For twenty years prior to coming online I worked as a classroom teacher, while working simultaneously as a residential real estate appraiser and listing broker. If I can do this, you can do it as well.

Also, I am a multiple time cancer survivor, suffered a serious injury while teaching, and continue to have a variety of aches and pains related to my health issues. I’ve allowed none of these issues to affect my online business and I travel regularly for business and pleasure. During the summer of 2016 I took a six thousand mile road trip across the United States to spend time with a dozen of my clients and mentees in various cities. Even though the driving was a challenge at times, I have already committed to making a similar journey during the summer of 2017.

At the present time I enjoy eight separate and multiple streams of income online. I’d like to introduce you to each one of these individually so that you may decide for yourself which ones appeal most to you. Also, I recommend only choosing one or two to begin with, and to monetize them before moving on to yet another business model. The gold is in the perseverance, consistency, and effort you put into your business. In no particular order, here are the eight streams of online income that you may wish to consider for your own internet business…

Affiliate Marketing

Affiliate marketing was actually the first model that earned me income online ad this continues to be my favorite, especially of you are just starting out as an online entrepreneur. It was the spring of 2006 and I had been writing articles and blogging every single day for several months at that point in time. Although I had yet to earn any money, I still had faith that what I was doing was bringing me closer to my goal of online entrepreneurship.

Then one day I logged into my account at a site called ClickBank. I had been promoting several digital products from there, including one on dog training. On that day I saw that I had earned twenty-one dollars and sixty cents! I was ecstatic and knew that if even one person had made a purchase based on my recommendation, then others would as well over time if I kept up my efforts and learned more. Many more sales of this and other products followed and I was on my way.

Within a couple of years I had reached “Super Affiliate” status, meaning that product and course creators reached out to me when they wanted to launch new products. People who had been online for many years already, such as Marlon Sanders, Armand Morin, and Jim Edwards sought me out to find out what I thought about what they were doing. My simple approach proved valuable in determining what beginning online entrepreneurs most needed to be successful.

This model continues to account for about forty percent of my annual income. I teach an ongoing course called Really Simple Affiliate Marketing that may be of interest to you.

Small Business Marketing

Small business marketing kind of fell into my lap during my first year online. I had a family member who had lost his job and started a handyman service in his community. He was spending almost five hundred dollars a month on classified advertising in his local newspaper, as well as two magazine ads.

When I told him I’d like to set up a site for him and do some marketing with his keywords (his city plus the type of work he offered) he told me to go ahead. Within a month and a half he was able to cancel the paid advertising and instead paid me to continue with what I was doing. One huge difference was that a newspaper or magazine ad is only good until the next issue appears; online marketing lasts forever.

Soon I was marketing for a local dentist and an insurance agent and that’s when I realized I could get to six figures a year with this business model, all while honing the marketing and writing skills I needed in order to build my core business of online marketing for myself. I currently teach an online course on how to market for small business with my colleague Ron Tester.

Information Products

Digital, downloadable information products have been around for about twenty years now, yet it took me one Continue reading

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Personal Branding for Entrepreneurs

Personal BrandingPersonal Branding for Entrepreneurs

Are you incorporating the smart business strategy of personal branding into your online business? Think of your favorite brands. They all stand out for one reason or another. For example, Apple is known for its sleek product designs and cutting-edge technology. Coca-Cola is branded as a fun, enjoyable beverage. My branding includes sharing how to “make huge profits with a tiny list” as well as “really simple” online marketing training courses and programs.

Just like businesses can become known for their brand, so can entrepreneurs and small business owners. Developing your personal branding is the smart way to position yourself and stand out in the mind of your clients.

Branding Makes You Memorable

But first, you’ll need to set aside time and energy to reflect on who you want to be and what you want to be known for. Doing this will save you energy in the long run since you’ll be able to focus on your strengths and minimize your weaknesses.

Another benefit of developing your personal brand it that it become easier to present yourself consistently, no matter where you go. Imagine being able to intentionally place pictures in potential clients’ minds so that they will remember you.

Personal Branding Makes You An Authority

Not only will potential clients remember you better, it’ll also be easier for them to tell others about you. Then you’ll be viewed as an authority in your field, all because you took the time to work on your branding.

But this is only the beginning. As you become more well-known, your ideal clients will become more attracted to you. You won’t have to spend as much time marketing because your customers will naturally flock to you. When this began to happen in my business I was overjoyed and my confidence soared.

Branding Makes You More Money

As a result of increasing demand for your services, you’ll also be able to raise your rates. Think of doing the same work you’re already doing but being able to double your rates. With smart branding, this is a real possibility. When I tell my own clients to double their rates for coaching, products, and trainings it’s because I am able to see them as a personal brand.

Of course, higher rates aren’t the only reason to build your personal brand. You can also expect to get more attention from other entrepreneurs and business owners that want to offer you high value partnerships. Imagine getting to work on projects that you love with other business owners that you’ve admired for years. I have been able to do joint ventures with some of the biggest names on the internet because of the personal branding strategies I’ve implemented over the years.

All of these things and more can happen when you’re willing to stand up and own your brand. You were made to shine, so embrace your personal branding with gusto.

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Entrepreneurship Opportunities: Does This Appeal to You?

Entrepreneurship OpportunitiesEntrepreneurship Opportunities

It has long been said that life as an entrepreneur is not the right path for everyone. In fact, the statistics tell us that only about ten percent of the population has a natural proclivity towards this lifestyle. Yes, entrepreneurship opportunities abound and many people are drawn in to the promise of making their own hours, being their own boss, living anywhere they like, and having the possibility to earn more income than ever before. Yet the numbers are on the decline for those seeking the entrepreneurial lifestyle.

In a news article published by CNBC they found that entrepreneurship actually declined this year after four years of upward growth.

Researchers pointed to a drop in “nascent activity,” meaning that fewer people overall entered into entrepreneurship in 2015. The report underscores the idea that a Main Street post-recession recovery is still a work in progress, with sentiment and overall levels of entrepreneurship potentially wavering.

The number of Americans who see opportunities to launch new businesses also fell from a high of 51 percent in 2014 to 47 percent in 2015, meaning the group is motivated but seeing fewer opportunities to start businesses. Sixty-nine percent of those who did launch businesses were motivated by the pursuit of opportunity and independence.

And you should know that more than two hundred thousand people responded to this annual global survey, so the data is solid and reliable.

Within my own business I have found that when people are in jobs that are stimulating and offer opportunities for advancement, they tend to shy away from riskier entrepreneurial opportunities. The security of a steady paycheck and health benefits trumps the pursuit of financial freedom and independence. Age is also a factor, with entrepreneurship peaking between the ages of about thirty-five and forty-four.

Something to note is that most of the people I work with directly have begun their online businesses while still being employed on a full or part-time basis, whereas these studies are taking into consideration people who are no longer in the work force.

Where do you stand on this issue of taking advantage of entrepreneurship opportunities in your life design? Does the thought of working for yourself hold great appeal, or do you prefer to work in a more structured environment on a daily basis?

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Secrets to Mastering Online Business

Mastering online business is not as difficult as it may seem to you when you are just starting out. IMastering Online Business can remember spending time in a small group setting with motivational speaker and trainer Brian Tracy when I was in my first year of entrepreneurship. He told us that everything in business is a learnable skill. That concept surprised me and gave me a feeling of peace and confidence that helped propel me toward success very quickly. By understanding that I did not have to have a business degree or MBA, or even years of business experience in order to build the business I was interested in growing, I knew that if I would simply be willing to spend the time and make the effort I could be successful.

Recently I was reading an email message from Kindling founder Geoff Shaw and it brought me back to that time in my life where I was concerned about having enough talent and education to make mastering online business a reality. In it he says:

“There is nothing in this business of publishing that can’t be mastered by anyone.

All of the skills needed to be successful are easy to learn.

Some might take a little longer to master than others, but EVERYTHING is doable, so when someone tells me they can’t do something, I know it’s just because they haven’t done it, or haven’t done it for long enough.”

The key here is to be willing to take the time to hone your skills and practice what you are learning.

Geoff adds:

“Feed yourself with knowledge, do stuff, and learn from what happens – that will be your best recipe for anything in life.

Just because you can’t do something now, doesn’t mean you can’t do that thing later.

As knowledge grows so does confidence to do more.

Success drives more success.”

This is such excellent advice for anyone who is working to achieve goals in a business. It’s a boost of confidence that will get you through the hard times and propel you to success more quickly than if you took the slow road filled with doubt and apprehension.

And Geoff’s final words will ring true if you have ever postponed or procrastinated activities and tasks at which you were not adept:

“Continue to do what you’re doing well but make sure you spend time on the hard stuff.
The stuff you don’t like doing because you feel you’re not good at it.

That’s the stuff you need to give some love… so you get good at it and it gives back to you what you need – what you deserve.”

When I came online I realized almost immediately that I needed to become a writer, but that was the “hard stuff” for me. Instead of backing away from this part of the business, I took it as a challenge and started writing every single day. At first it was simple two hundred fifty word articles and blog posts. Soon it became short reports and finally I wrote my first book. To date I have written fourteen books filled with more than a million words. Now I honestly feel like I deserve to call myself a writer.

And if writing is something you would like to add to your business model, be sure to check out Geoff Shaw’s Kindling training course. It’s excellent for mastering online business as a writer, marketer, and entrepreneur.

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Metaphors for Your Online Business

Metaphors for Your Online BusinessUsing Metaphors for Your Online Business Story

A metaphor is a figure of speech that refers to something as being the same as another thing for rhetorical effect. Examples include “those two friends are peas in a pod” and “the park was a lake after the big rain”. Using metaphors for your online business can be an effective way to incorporate storytelling into everything you share with your community.

My favorite type of metaphor is a parable, which is simply an extended metaphor that is narrated as an anecdote. An example of this is the illustrating and teaching done in works such as Aesop’s fables. In my own business I regularly use the metaphor “time is money” to teach the importance of time management.

Recently I was watching a broadcast over on YouTube where visibility expert Denise Wakeman interviewed Michael Kass and Tea Silvestre Godfrey on the topic of How to Use Metaphors to Tell Your Story. This conversation was brilliantly crafted to explain exactly how and why these are so crucial to our businesses.

I can remember attending an online marketing conference years ago when I was just getting started with my own Internet business. As I approached the large conference room there were groups of people gathered in circles, talking about a variety of topics related to themselves and their businesses. I didn’t know anyone there so I just stood by myself for a few minutes, listening to bits and pieces of conversations. One circle of people to my left was talking about a woman who used to be a school teacher and was now becoming successful as a marketer on the Internet. I leaned in a little bit closer to see if I could hear them mention her name. Imagine my surprise when one of them said “Connie Ragen Green”!

At that point I went over and introduced myself to the group. This was an important lesson for me. I learned on that day that my story would precede me and that it was completely up to me to share a story about myself that would portray me in the light in which I wished to shine. Ever since that time I’ve used metaphors and storytelling as a regular part of my marketing strategy.

Stories also make everything easier for people to remember. When you think about Abraham “Honest Abe” Lincoln, can’t you just picture him walking several miles to return someone’s change when he worked at the general store? And as Tea Silvestre Godfrey reminds us during the broadcast:

“If you’re attempting to teach anything, it’s more effective to teach with a story than with presentation of data.”

What’s your story? How are you sharing it with your audience? I recommend that you spend an hour watching Denise Wakeman’s broadcast I referenced above and learn how your stories will enhance everything you do and how to use metaphors for your online business story, while also taking advantage of how this will set you apart from others in your niche.

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How to Write Effective Web Sales Copy

Web Sales CopyWriting Web Sales Copy That Sells

I believe that learning to write effective web sales copy (copywriting on the Internet to sell products, services, courses, and more) was the best investment of time and money I could ever have done for my business during my first year online. Now that I have more than fifty different products for sale on the Internet, my web sales copy is like a sales team always at the ready to assist me in making sales 24/7/365. And the interesting part of this is that it didn’t have to take me a full year to learn how to do it. Now you can get started in as little as ten days.

I was given a review copy of a new training on copywriting by Dennis Becker, and I’d like to share my thoughts on this with you within this post. I also decided to do some additional research before publishing it here.

I was reading a post by Derek Gehl over at the Entrepreneur site called Make Your Sales Copy Sell: 7 Tricks to Writing Copy that Brings in Business where he says that:

Writing good sales copy doesn’t have to be hard–you just use a formula. Plug in all the elements, and you’ll create a whole that’s bigger than the sum of its parts.”

I agree, up to a point. When you are new to copywriting it’s easy to get confused by the glib comments of more experienced copywriters and marketers. Writing effective web sales copy takes practice, and that is exactly what you get from a new training just released by Dennis Becker. It’s called CopyBox and is a ten day copywriting challenge and short course on how to get started with copywriting to sell your products and services online. And it’s quite inexpensive as well. Dennis says:

Learning how to write good sales copy is one of the most valuable and profitable skills you can pick up in your business career. Because once you know how to craft irresistible, sizzling sales letters, then you’ll have the power to sell anything to anyone!

That’s why I’ve put together this 50+ page hands-on course, where you’ll get a step-by-step guide for crafting high-response sales letters. This includes:

*Ten daily modules where you learn exactly how to write sizzling copy!
*Ten daily assignments to go with each module. If you follow along, you only need to invest a few minutes a day to write a new piece of your copy – and in just 10 days you’ll be ready to roll with a high-response sales letter!

I love this type of “short course” where you can go through the materials quickly and easily over a ten day period. And I promise that if you do that you will most likely look forward to writing copy instead of dreading it like I once did. And Dennis provides dozens of examples and tips throughout this entire course to make it easier than ever for you to create your own sales letter.

One other part of Derek’s post that you will find helpful is this one on the topic of features and benefits:

Talk about benefits, not just features.
Your potential customers want to know how your product or service will make their lives easier, so focus on benefits, not features. Here’s an example:

      • Feature: The Grade A Gardening Shovel is ergonomically designed to remove weeds more efficiently than traditional shovels.
      • Benefit: Get your weeding done in half the time and reduce wrist soreness!

A benefit answers the question “What’s in it for me?” and gets visitors to imagine using your product to take care of the problem they’re trying to solve.”

So if you are ready to jump in to the world of copywriting for the Internet, grab Dennis Becker’s Copy Box and start your ten day challenge and course of study. You’ll be glad you did, as this is a necessary part of online marketing that you can’t afford to be without. And you might even decide you like it enough to write web sales copy for others. Yes, that’s something that is in high demand among those of us working exclusively online, and learning how to do this part of the business effectively could be your next career.

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Podcast: Blogging for Your Business

Doing What It Takes Blogging for Your Business for Online Entrepreneurs

This most recent podcast is a discussion of the importance and relevance of blogging for your business as an online entrepreneur. Here are some of the points I explain in great detail:

The question is…are you blogging for your business on a regular basis?

  1. Your blog is your “home on the Internet”.
  2. A hosted WordPress site is your best option.
  3. Post twice a week during your first year and once a week thereafter.
  4. Use keyword phrases in your permalinks.
  5. Always ask yourself if what you are doing is moving you closer to or further away from your dreams and goals and then adjust your behavior, thoughts, and actions accordingly.

Think about each of these points, listen to the podcast, and then comment below. I would love to hear your thoughts on these ideas and concepts in regards to how blogging for your business will enable you to be a more successful entrepreneur.

I also discuss how blogging for your business will help you to find your voice, how you can “blog your book”, and the four types of content for your blog – original writing, guest posts, curated content, and PLR (private label rights) content.

Are you ready to be surprised? Recently, I have introduced a new feature during these podcast training calls. I will always have the latest course or program, either one of my own or one offered by someone I highly recommend, at my Surprise! link. Check it out today and see what I am recommending this week. If it’s not my own program, product, course, or live event then it’s always from someone I know, trust, and highly recommend as a great value to you as an online entrepreneur.

My most recent book is now available. It’s entitled Doing What It Takes: The Online Entrepreneur’s Playbook and I’d love to hear your Doing What It Takesthoughts on it by way of a review on Amazon.

Are you already a part my list community and receiving my daily email updates and training? If not, please give me your first name and primary email address in the form on the right-hand side of this site. If you are brand new to my podcasts, you will be interested to know that this specific training call, as well as all of the calls in my podcast series is intended to teach you and other new online entrepreneurs how to take your business to the next level quickly and effectively, and as a way for me to share my exact methods, techniques, Case Studies, secrets, and advice on creating a profitable and lucrative online business using the ‘multiple income streams’ approach. People on six continents have now discovered that starting an Internet business is the very fastest way to achieve both time and financial freedom, as well as to great success in all areas of your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community.

You will see that each podcast session is first recorded live as a teleseminar, and then repurposed into a podcast to extend my reach to the world. Please join my list (opt in on the right) to be included on these calls, and be sure to introduce yourself and share your site for optimal exposure for years to come! Also, check out my Podcast Show Notes site to see how you can subscribe at no cost to both of my podcasts, and please leave me a review on one or both of them if you are so inclined.

If you would like to get started earning income online right away then I recommend affiliate marketing as the stream of income that will allow you to “earn while you learn” You may now pick up my popular training on winning affiliate contests and other online marketing tips for only seven dollars at Affiliate Contest Secrets. This training regularly sells for $27. Use the discount code CONTEST to bring the price down to $7. This training has been completely updated for 2016 with the latest information, strategies, and Case Studies for you to use in your own business.

Please be sure to leave your comments below so that I may get to know you better and to serve you as you continue your journey as an online entrepreneur. Getting started with an online business will change your life forever and my reward is your massive success!

Subscribe To My Online Marketing Tips Podcast Today!

 

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Save Time and Increase Productivity with Keyboard Shortcuts

Keyboard ShortcutsKeyboard Shortcuts to Save Time

I’m all about productivity and time management in my life and my business. Recently I was searching for some information on this topic and came upon an article on the Reader’s Digest site about making web browsing easier using keyboard shortcuts. Before I share some of their tips, let’s discuss what shortcuts are and how they work.

In computer language, a keyboard shortcut is a series of one or several keys that invoke a software or operating system operation (in other words, cause an event) when triggered by the user. The meaning of term “keyboard shortcut” can vary depending on which type of computer you are using (PC or MAC) and which operating system for that type of computer.

The Reader’s Digest shared a number of keyboard shortcuts that make everything you do much easier. Here’s one I wish I had known about long ago:

Type too small on a given web page? CTRL + Plus zooms you in, while CTRL + Minus zooms you out.

Actually, I needed this one recently and it was the amazing Kelly McCausey who helped me out. The text on my other main site, Huge Profits Tiny List somehow shrunk overnight. Knowing about this Control Plus or Minus saved the day.

You’ll also save time with this one:

Don’t be a slave to the scroll wheel: the next time you reach the bottom of the screen while reading a long article, hit the space bar to jump one screen-length down. Hit the space bar by accident? Just press shift + space to scroll back up to where you were.

I’ll admit that I played with this one on several sites before adding it here. This truly makes a difference when you are writing and researching simultaneously.

And if you are a multi-tab browser like I am, this keyboard shortcut will be a lifesaver:

CTRL + shift + t instantly reopens the last tab you closed (the more you press it, the older the tabs you’ll dredge up).  If you usually have more than one tab open while you browse, this trick can be a life-saver. Try it now, and never forget it. If you want to open a new tab altogether, just hit CTRL + t.

No more pulling your hair out to find the sites you wanted to read. If you’re a multi-tab browser like I am this will definitely save your time and make you more productive during your workday on the computer.

By now you can see that many keyboard shortcuts are available for both PCs and MAC. Be sure to read through all of the article I referenced above to see what else will save you time and increase your productivity.

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