Facebook Groups for Business

facebook-groups-for-businessFacebook Groups for Business

Are you leveraging the power of Facebook groups for business? If you’re not yet familiar with them, here is what Facebook has to say about groups…

“Facebook Groups make it easy to connect with specific sets of people, like family, teammates or coworkers. Groups are dedicated spaces where you can share updates, photos or documents and message other group members. You can also select one of three privacy options for each group you create.”

When you’re a member of a Facebook group, you get notifications when someone posts a new message in the group. This happens for anyone in the group when you post something as well.

For example, let’s say you own a flower shop business. You can join groups related to your floral business on Facebook. Then every day you will get notifications in your newsfeed from those active floral groups you follow.

Keep in mind that you can only join groups using your personal Facebook profile rather than your business page. One way to show that you are a business is to have a link to your business Facebook page on your personal page. This make it more like traditional marketing. The only difference is you are using business page links instead of exchanging traditional business cards.

To find Facebook’s suggestions, look in your left sidebar and click Groups > Find New Groups. You can choose from local groups, groups that your friends are part of, new groups and groups you’re already a member of.

suggessted facebook groups




Dennis Becker runs an excellent group on Facebook that I have been a part of since the very beginning. It’s called the IM Inside Track and I’d love for you to join as my guest. Introduce yourself and tell us a little about what you’re working on in your online business. Now you might be tempted to simply post a blurb about yourself with a link to your business several times a week, but this isn’t a good idea. For one thing, many groups, including ours, discourage blatant selling. The goal of joining Facebook groups is to network and build your relationships to grow your business over time.

I’ve prepared a list of eight ways to take advantage of Facebook groups and make them your secret weapon for networking. I hope these tips are helpful to you.

  1. Share good stuff. Just like any social media site, it’s a social place. That makes it a great place to share helpful, and relevant, stuff. Share funny advice or articles you’ve come across that others in the group would enjoy. Share discounts on productivity apps, industry events and services or products that are widely used in your industry when you come across them. This raises your visibility and shows others that you are keeping on top of certain topics.
  2. Give support. Build your credibility by supporting others. Provide helpful answers and advice. Support other group members if they are having problems with something. If you don’t know the answer to a problem, point them to someone who does.
  3. Get more leads with kindness. Being supportive and helpful draws people to you. Keep your responses and posts within the group upbeat and positive.
  4. Don’t overly self-promote. How annoying is it when you visit a group and all the members are promoting their stuff? These aren’t helpful posts. To network and really grow your business, you should be helpful and giving away your best tips.
  5. Build quality relationships. In any business, building relationships keeps customers and clients involved and coming back to your brand. One way to build good customer relationships is to be involved in what is going on in the groups you participate in.
  6. Attend events. Many groups will hold events like webinars or meetups. These are excellent ways to network and get to know the members of the group. You want to be where these people are gathering. Both Dennis and I host live events and this is where you can connect in person with the people from the Facebook group.
  7. Participate. It’s one thing to join a bunch of groups in your niche. But what good will it do you if no one knows you’re there? You need to participate to become visible. By being visible, you become known. Even if you are extremely busy, mark it on your calendar to stop in at least once a week with a helpful comment or status update.
  8. Ask group members to test a new product or service. You could offer a discount or freebie to a certain number of members. This works well in almost any niche. Invite people from the group to test a new dish you’ve created, a service you are offering or a product you are creating. And don’t forget to ask for feedback.

As you already know, using Facebook is an easy way to build relationships with others. The secret to building relationships and networking with other like-minded people who are interested in what you do and offer, is to belong to and participate in Facebook groups.

Valuable Tip: Connect your business page to your personal profile. Since you can only join Facebook Groups using your personal profile, you need to have your business information easy to find on your profile. This is easy to do; just add your Facebook page to the list of places you worked.

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Social Media Marketing to Grow Your Business

Social Media MarketingSocial media marketing to grow your business just makes sense. I’ve been on the most influential social sites for seven or eight years now and continue to use them for my business in a variety of ways. Let’s have a discussion of the sites I feel are the most important during 2015 and how they will help you to accelerate your success.

The ‘Big Three’ of social media continue to be LinkedIn, Facebook, and Twitter. Additionally, YouTube is crucial to your business success, and this year I have added Google Plus, Pinterest, and Instagram to my list of ‘must have’ sites for your online presence. Let’s take a look at how each one of these sites can help you.

Facebook can be time consuming and trivial if you are there to connect with friends and family. Instead, I recommend creating a Facebook ‘page’ using the name of your business or the name of your city and industry. For example, if you visit https://www.facebook.com/SantaClaritaDentist you will see a page for a dentist in the Santa Clarita area. This is an excellent way to connect with existing and new clients and customers on a regular basis.

LinkedIn was more of a corporate site in years past, but now the social aspect of it has taken precedence. Set up your profile and then allow it to search through your email contacts to see who else you know that is already there. Then start reaching out to people in a systematic way to build your connections. I’ve done this over the past two years and now have a network of more than twenty million people around the world! The next step is to set up a profile for your business. They have a step by step way to do this quickly.

Twitter is much more than just the one hundred forty characters you can ‘tweet’ out at any time. Use it to send messages about your business throughout the day. There are sites you can use to do this for you so that you hit several time zones across the country or around the world. You can now also add photos to your tweets, so use this feature to show what you are doing in your business. For example, the dentist could tweet about the importance of brushing and flossing, and start a discussion about how often people should come in for a routine checkup and cleaning. Once you get the conversation started people will take notice.

Pinterest is also all about pictures, photos, and images. Set up a business profile there and add some photos of yourself, your business, and what you do to serve your clients and customers. This site uses something called ‘boards’ that are intended to share details on a specific topic. Using the dentist as an example, one board could talk about cosmetic dentistry and show some examples of people who have had work done. Another could be about the office itself and show photos of the dentist and all of the support staff. Search for the keywords of your business to see who else is using this site to get the word out about their business and connect with them.

Google Plus requires you to sign up through a free Gmail account. Then you can update regularly with the happenings of your business. Use it to announce anything that customers and clients would be interested in knowing about. Again, updates with images are always more interesting. Also, connect with others there using your email contacts.

YouTube is also an excellent way to get the word out about your business. See what the dentist has done at http://YouTube.com/SantaClaritaDentist. The idea here is to tell the story of your business through short (under five minutes is best) videos. You can easily create these with your smart phone and then upload them to YouTube on your phone as well.

You can see that social media is here to stay, so have some fun with it and let the world know who you are and what your business has to offer. Make sure visitors have a way to follow up, such as including your phone number, blog, or website address. The best part of this, in my opinion, is that social media is free. There are paid advertising options available, but they are optional and too complicated to discuss here.

Here are the links to my social media pages – let’s connect!
Connie Ragen Green on…


How are you using social media marketing to grow your business? Share with us by leaving a comment.

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How To Profit From Your Writing

How to Profit From Your WritingHow To Profit From Your Writing

I’ve always wanted to be a writer, but it wasn’t until I actually wrote that I had even a remote chance of being a real writer. The next step was in learning how to profit from your writing, and here are just a few ideas on how you can accomplish this goal. Spoiler Alert: It’s easier than you ever imagined to earn money as a writer.

Here’s a unique opportunity that allows you to help people tell their story. Many people want to publish their own biography or a memoir, but don’t have the writing skills to put it together. In fact, many famous biographies were not written by their authors, but instead were ghostwritten. That’s where your services can come in. And in some cases, you might even get credit as a co-author.

Now you may want to do this for passive income as well. Instead of doing all the hard work of putting together a memoir or biography, teach people how to write their own, so they can do it themselves. You can create an information product about the process that you can sell repeatedly online. Or once you have achieved success on your own in this area, you can teach other aspiring memoir writers to break into the market.This is the ‘each one, teach one’ philosophy that I simply love.

Book proposals also offer you an excellent opportunity to profit from your writing. Writers who want their books to be published by a more traditional, (rather than self-publishing) publishing company will need a book proposal. This proposal sells the idea of why the book should be published and includes an overview of the book, its market, and competition.

A book proposal is a specialized type of writing that needs to be detailed and persuasive. Proposals can be used for both works of fiction and nonfiction, so there are a variety of types of clients you can work with over time.

Be sure to focus on results to make a name for yourself. While not all of your clients will get book deals because of the book proposals you prepare for them to send out to publishers, the success rate you do achieve will be critical in growing your opportunities in the future. Always follow up with your clients to find out how things went and then use those success stories as case studies to showcase your expertise.

Another form of writing for hire is copywriting, or web sales copy. Copywriting is the art of writing material that helps convert readers into customers. This can encompass everything from email messages to advertisements to online sales pages. Any marketing material often entails some level of copywriting. You can do things like slogan writing, brochures, ad copy, sales letters, product descriptions and more. Copywriters are in high demand and once you have a proven track record, you’ll have clients knocking on your door.

Make sure to track your results, in terms of sales and conversion, from the very beginning. Writing web sales copy is a results driven business and your prospective clients will want to know you can get them more leads and customers. Keep a record of specific conversion rates and help your clients improve those rates as part of a value-added service.

Published authors and online entrepreneurs Alice Seba and Ron Douglas, founders of the Writer Help Wanted Project, have an excellent program that takes you step by step through the process of learning how to profit from your writing. I would encourage you to get involved with this program, as I and so many others have done.

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Disruptive Innovation for Your Business: Online Marketing Tips Podcast

Disruptive Innovation for Your Online Business : Online Marketing Tips Podcast

Online Marketing Tips Podcast

The focus and intent of this podcast training call was ‘Disruptive Innovation for Your Business‘ for online entrepreneurs. What I mean by this is that we must create something new if we are to stand out and succeed in our businesses. The definition of disruptive innovation is ‘An innovation that helps create a new market and value network, and eventually disrupts an existing market and value network (over a few years or decades), displacing an earlier technology’.

During this call I discuss my thoughts and experiences on the current state of affairs in the Internet marketing world, and why we must take a stand if this world is going to survive. I also ask listeners to examine their own niche to see what is needed and how they can provide the solution to the problems of those in that niche in order to disrupt the status quo and become innovative entrepreneurs.

Then we move on to discussing the value and importance of risk taking on a daily basis, and of having curiosity when it comes to pursuing our dreams and goals. I share my own vision for how to solve the problems of those interested in online marketing and the new program I will be rolling out in the early fall of 2015. It will consist of a series of modules rolled out in an orderly manner; Moderators who have achieved a level of success in a specific area; and an interactive community that would support the efforts of the members. The idea would be to have everyone blogging regularly, podcasting, and writing books on their topic.

It is my sincere believe that it is next to impossible to create a profitable online business by using only free and very low cost information, and that we must be willing to invest in ourselves with courses and trainings and a Mentor in order to achieve the results we are looking for as an entrepreneur. I take a close look at both the ‘Idealistic’ and ‘Realistic’ approaches and how they both come in to play when starting your business online.

I would love to connect further with you. Are you already on my list and receiving my daily updates? If not, add your first name and primary email address to the form on the right-hand side of this site. If you are new to my podcasts, you will be interested to know that this specific training call, as well as all of the calls in my podcast series is intended to teach you and other new online entrepreneurs how to take your business to the next level quickly and effectively, and as a way for me to share my exact methods, techniques, Case Studies, secrets, and advice on creating a profitable and lucrative online business using the ‘multiple income streams’ approach. People on six continents have now discovered that starting an Internet business is the very fastest way to achieve both time and financial freedom, as well as to great success in all areas of your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community.

You will see that each podcast session is first recorded live as a teleseminar, and then repurposed into a podcast to extend my reach to the world. Please join my list (opt in on the right) to be included on these calls, and be sure to introduce yourself and share your site for optimal exposure for years to come! Also, check out my Podcast Show Notes site to see how you can subscribe at no cost to both of my podcasts, and please leave me a review on one or both of them if you are so inclined.

You may now pick up my popular training on winning affiliate contests and other online marketing tips for only seven dollars at Affiliate Contest Secrets. Use the discount code CONTEST to bring the price down to $7. This training has been completely updated for 2015 with the latest information, strategies, and Case Studies for you to use in your own business.

Please be sure to leave your comments below so that I may get to know you better and to serve you as you continue your journey as an online entrepreneur. Your success is my reward!

Subscribe To My Online Marketing Tips Podcast Today!


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Dennis Becker – Earn 1K a Day Event in Las Vegas

This is a Google Hangout I did with Dennis Becker to discuss his upcoming Earn 1K a Day live event in Las Vegas. Will you be there?

My direct link is http://ConnieLoves.me/E1K2015 This year the Earn 1K a Day event will take place in Las Vegas June 12 through the 14. Hope to see you there!

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Productivity Challenge 2015

Productivity Challenge 2015

Productivity Challenge 2015 Begins!

I thought I would begin my fifth annual Productivity Challenge (2015 promises to be the best ever!) by sharing a post from the Invoca Blog. Invoca is a software company in Santa Barbara. They develop inbound call technology that generates phone numbers for telemarketing, then routes and tracks the calls and sales that result. In a recent blog post they outlined 11 Easy Tips Guaranteed to Prevent Productivity Burnout and I have to say this list is an excellent article.

Tip #2 discusses the concept of ‘talking out loud’ and they state: “Getting your story right takes practice, and it’s not going to come out right the first time. The best way to hone your message and your story is to verbalize it and talk it through with people.” This continues to work well for me in all situations.

Tip #11 is to be proud of what you have accomplished and they write: “Don’t forget to be proud of your work. If you aren’t excited about your work, no one else will be, and it will suck the motivation right out of you for future projects. Take pride in what you did well, and know that you always have another chance to improve. Perfectionism is your enemy! It’s amazing how much your productivity will change with the right mindset.”

With this we begin year number five of my annual Productivity Challenge. 2015 can be your best year ever if you set and achieve the goals you have designed for yourself. If you would like to participate in this 30 day challenge please leave a comment below, along with a goal you will be working on. The community is where you are encouraged, ask questions, and take action on what you want to do while sharing it with others who are reading this blog.

Jason Fladlien’s ‘Double Your Productivity‘ training is available at a special discount right now by clicking on the words above.

Day 2 – Take an honest look at your online business to determine what you have in place and what you still need to set up. These are some things you will need in order to get started:

  • Hosted WordPress site – If you need hosting, I recommend Blue Host; if you need domains, I recommend GoDaddy (my discount link).
  • Separate optin page(s) – You want to attract people from a variety of demographics.
  • Free Giveaway – Put together a short report or audio that will be irresistible to people searching for information on your niche topic.
  • Something to sell – In the beginning this will most likely be an affiliate product, then after you learn more you will want to begin creating your own line of products and even a coaching/consulting/mentoring program as a part of your inventory. Take it at your own speed and know that everything is possible when you continue to take action on a daily basis.

Day 3Content Marketing is the fastest way to making a name for yourself online and for getting your message out to the world. With your blog being your ‘Home of the Internet’, blogging regularly becomes the method that will allow you to find your voice and get people interested in you and what you are doing. This has led to authorship for me, which has helped me to grow my business exponentially over the years. You may also create content with videos, audios, and by speaking and presenting in person. I continue to engage in all of these strategies to grow my business. What are you doing to create content regularly? (On Day 18 I go into greater detail as to how you may create fresh, relevant content on your blog to grow your business quickly and effectively, while also increasing your credibility over time.)

Leave a new comment here to tell us more about your blog and your niche topic.

Day 4Mindset is the most important part of entrepreneurship, yet few people are taking the time to get their heads around this. I like to have quiet time each morning and evening to reflect upon my goals. Some people call this prayer or meditation, but I find it is all quite similar as we ask for guidance in our daily lives. Understanding your purpose in life and expanding that to include your business goals and aspirations is crucial to your success, in my honest and humble opinion.

Remember Tip #11 from the post I curated on Day 1 from Invoca – ‘Perfectionism is your enemy!’

I also read inspirational, motivational business books and listen to books on tape. The book I am reading right now is called The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries.

What are you doing to improve your mindset? What are you reading?

Day 5 – Let’s Get Social! The world has changed since I came online back in 2006. Now we have access to the world every moment of the day through social media, and it’s an excellent idea for you to be connected everywhere for maximum results. Here are the sites that I find most helpful in growing my business:

Twitter – I’m ConnieGreen on Twitter
Facebook – I’m ConnieRagenGreen on Facebook
LinkedIn – I’m ConnieRagenGreen on LinkedIn
YouTube – I’m ConnieRagenGreen on my YouTube Channel
Instagram – I’m ConnieRagenGreen on Instagram
Pinterest – I’m Connie R Green on Pinterest

It is now easier than ever to stay connected with your prospects, customers, and clients on a daily basis through social media, without having to actually be there in person every day. At his very moment someone is watching my videos on YouTube, reading my latest post or tweet or photo, or perusing my profile over on LinkedIn. When people tell me I am everywhere, this is typically what they are referring to. You can increase and enhance your visibility exponentially through the appropriate use of social media channels.

Where can we find YOU on social media? Let us know so we can friend/follow/connect with you.

Day 6 – How and why have you come to be in the niche you have chosen? If you’re still deciding on a niche, how may I help you with this? I started out by helping others to write, edit, and market eBooks online, because my experience as a classroom teacher made that an obvious choice. Within a couple of years I was confident enough to move into the online marketing niche.

Visualize a three circle Venn Diagram, where the upper left hand circle is for your passions, the right hand circle represents your life experiences and education, and the bottom circle stands for the marketplace. Where these three circles come together is your ‘sweet spot’, which means that what you love and what you have knowledge about meets the market to sell your products, ideas, information, and training. This will serve as a guide to help you get started off in the niche that will serve your needs as an online entrepreneur.

Let’s have a discussion on this topic in the comments area.

Day 7 – What’s for sale? This may seem like a rhetorical question, but your answer is telling when it comes to online entrepreneurship. If you are in business you must have inventory to sell. I have almost forty of my own products, courses, books, and trainings, as well as my ongoing Mentoring. What do you have for sale. Without including any links, give me an idea of what potential clients are able to purchase from you directly or through your affiliate links right now.

Day 8 – Affiliate Marketing is the business model of recommending what you use, benefit from, and love to others. Which affiliate platforms do you prefer, and are you an affiliate for my Really Simple Podcasting course?

Affiliate marketing continues to account for almost half of my income each month. What do you need to know about this excellent business model?

Day 9 – Your Mission Statement defines the reason you are in business. Mine is that I help new online entrepreneurs to choose a niche and a business model based on their interests and experiences where they will be able to serve others who are looking for solutions to their problems in this area. Think about the people you wish to serve and how you will help them to achieve their goals, based on your own interests and experiences. Share your Mission Statement with us in the comments below.

Day 10 – Becoming a local celebrity is something that I’ve taught for years now. I did this inadvertently when I first came online, and now I do it intentionally to build my credibility and increase visibility. This is what I recommend:

  • Reach out to the local newspaper and magazines in your city and offer to write a regular column on your topic.
  • Contact the local radio station(s) to see if you could be a guest on one of their shows.
  • Connect with local business owners by attending meetings of the Chamber of Commerce, service organizations, and non-profits.
  • Volunteer with at least one non-profit whose Mission Statement resonates with you.

This is how I got started in Santa Clarita, California nine years ago, and now I’m doing the same thing in Santa Barbara. This has led to massive exposure in both cities, and opportunities to be a part of groups and projects that continue to help me build my business. You can do the same thing if you’re willing to take the time and make the effort on a consistent basis.

Day 11 – Leverage your voice when it comes to building your list and increasing your credibility and visibility. When we simply write email messages and social media posts to our prospects we remain flat and one dimensional. By allowing others to hear our voice, with all of its inflections and mood, this fleshes us out and we are preceived in a much different way. I use Instant Teleseminar for this purpose and have done more than ten thousand hours of recordings over the past nine years. You may hear my most recent recording at Ask Connie Anything. I also host two podcasts that are available on iTunes.

Let us know where we may hear your voice, whether it is on your podcast, a teleseminar, a webinar, or somewhere else.

Day 12 – Attending live events is the fastest way to make a name for yourself and your business. I host two of my own live events each year, as well as three or four smaller ones in Santa Barbara that I refer to as ‘retreats’. I also speak at and/or attend anywhere from five to ten other events each year to connect with people and keep current with my industry.

In the very beginning I was reluctant to spend the time and money to go to live events and workshops because I thought it was cost prohibitive; soon I found out that it was well worth the cost of the event, the airfare, the hotel, and the other expenses because my return was so great.

Are you attending live events to grow your business? Give us some details about the events you attend and what you look for before you decide to commit to attending someone’s event.

Day 13 – Working with a Mentor changes everything and shows you are serious about growing your business. I continue to work with Mentors and know that I will always have much to learn and improve upon as an entrepreneur. I also run a successful Mentor program of my own.

Are you working with a Mentor currently? What does that look like in your business?

Be sure to leave a comment and let us know where we may find your blog or website. And I promise to answer all of your questions personally. Please introduce yourself!

Day 14 – Writing a book on your topic has become a necessity as the Internet and online entrepreneurship gets more and more competitive. I continue to teach people how to do this as a part of my Write. Publish. Prosper. course and bestselling book, and you can do this successfully when you know how. Creating a focused and organized outline is the key to success with this, and I now have eleven books to my credit.

What questions do you have for me in the area of authorship for entrepreneurs?

Day 15 – Creating information products does not have to be a difficult process. Simply interview people on a topic of interest to your niche and sell the recordings; write a short eBook or report that teaches one aspect of your topic; or host a webinar where you teach people who to do something of benefit to them. These are three ways to create your own information product quickly and easily. Later on, as you progress as an online entrepreneur and become more sophisticated, use these first products as bonuses for your newer ones.

You have now made it to the halfway mark of the 2015 Productivity Challenge – congratulations!

Continue reading

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Choosing Your Online Business Model: Online Marketing Tips Podcast

Choosing Your Online Business Model : Online Marketing Tips Podcast

Online Marketing Tips Podcast

The focus and intent of this podcast training call was ‘Choosing Your Online Business Model’ for online entrepreneurs. We discuss the various models that are working during 2015 so that you can get a better idea of which direction you want to proceed with for your business. It’s so important to know what’s working right now when it comes to effectively building your online business.

During this call I discuss my thoughts and experiences on coaching, mentoring, and consulting as a business model, and the difference between these titles. I consider myself to be a mentor to individuals wishing to join the ranks of online entrepreneurs, and a consultant to small and medium sized companies and corporations. Build an excellent reputation as someone who can help others to achieve their goals and your dance card will soon be filled.

Then we move on to discussing affiliate marketing, a model that continues to bring in almost half of my income each year. My goal for new entrepreneurs is to get you away from the ‘trading time for money’ model and moving closer towards the ‘earn money while you sleep’ model. Affiliate marketing enables you to have almost endless inventory of your choosing, from among the plethora of products and services that are available to us online. I have become extremely picky over the years and only recommend what I use and benefit from in my own business.

We also discuss income guarantees for coaching and mentoring; the validity of mini-sites; creating an effective, irresistible, and profitable free giveaway by using a ‘call to action’ at the end of your short report; using press releases to get the word out about what you have to offer; and the comparison of online business to starting a more traditional, bricks and mortar business. Most people are not cut out to be entrepreneurs, so determining that for yourself is the first step to being successful with the entrepreneurship model.

Are you already on my list and receiving my daily updates? If not, add your first name and primary email address to the form on the right-hand side of this site. If you are new to my podcasts, you will be interested to know that this specific training call, as well as all of the calls in my podcast series is intended to teach you and other new online entrepreneurs how to take your business to the next level quickly and effectively, and as a way for me to share my exact methods, techniques, Case Studies, secrets, and advice on creating a profitable and lucrative online business using the ‘multiple income streams’ approach. People on six continents have now discovered that starting an Internet business is the very fastest way to achieve both time and financial freedom, as well as to great success in all areas of your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community.

You will see that each podcast session is first recorded live as a teleseminar, and then repurposed into a podcast to extend my reach to the world. Please join my list (opt in on the right) to be included on these calls, and be sure to introduce yourself and share your site for optimal exposure for years to come! Also, check out my Podcast Show Notes site to see how you can subscribe at no cost to both of my podcasts, and please leave me a review on one or both of them.

You may now pick up my popular training on winning affiliate contests and other online marketing tips for only seven dollars at Affiliate Contest Secrets. Use the discount code CONTEST to bring the price down to $7. This training has been completely updated for 2015 with the latest information, strategies, and Case Studies for you to use in your own business.

Enjoy this New Rules for Online Marketing in 2015 training. Please be sure to leave your comments below so that I may get to know you better and to serve you as you continue your journey as an online entrepreneur. Your success is my reward!

Subscribe To My Online Marketing Tips Podcast Today!


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Blogging for Beginners: Why This is a Crucial Strategy for Online Entrepreneurs

blogging for beginnersBlogging for Beginners: Why a Hosted Blog is Crucial to Your Success

Recently I spent time with the students in my Platinum Mastermind Mentor group and the question came up as to why it is so important to set up and maintain a blog. I went on to share my thoughts on this and even taught these strategies to those working with me in a twelve week program on how to become a successful online entrepreneur.

It has never been more crucial to your credibility, visibility, and overall success to be blogging on a regular basis. I have two main blogs and strive to update them regularly with topics that are relevant to what I am working to achieve online. For years I have described your blog as being your ‘home on the Internet’. It is the singularly most important website you will ever create, and there are several reasons why this is so true.

When we first get started as an entrepreneur we must have a place to find our voice and express our thoughts and ideas about what we are learning. A blog allows you to do this in a way that is uncensored, an important distinction that is not often brought up in a discussion of blogging. Also, the blog is a site that you own and control, unlike the various social media platforms. Allow me to expand upon this thought.

What I am suggesting is that you set up a hosted WordPress site. You will need to purchase a domain name (I recommend getting your own name for this) and hosting (this is what distinguishes your site from one on a free blogging platform). I use GoDaddy for all of my domains and recommend BlueHost for hosting if you are just getting started). [Click above for discounted links for both]

Social media is quite popular and yet another way to get your name and message out to the world, but think about this as a long term business building strategy. Facebook messages and updates get lost in the shuffle within a day or two, as do those you post on Twitter and LinkedIn. On the other hand, your blog posts remain organized by category and appear in reverse chronological order forever. My main blog has been active since 2007 and contains almost two thousand posts, all of which can be located within a few minutes.

Your blog posts are also indexed by Google, allowing people to find them, and therefore, you just as quickly when doing a search for your name or for one of the topics you have been writing about in the past. Many people find me this way, usually through a post that was written years ago on a topic of interest to them today.

I also share information on the books I have written and about my podcast right here on my blog. Recently I began teaching something I call Book, Blog, Podcast: The Trifecta of Entrepreneurial Success to emphasize the important of this strategy.

In summary, your blog will set you apart by allowing you a platform in which to express your views and share your knowledge, expertise, and experience on your topic. This makes it a winning strategy through which you can build a lucrative business as an online entrepreneur.

Are you blogging for your online business? Please tell us more about your experiences by leaving a comment.

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Productivity Tips for Entrepreneurs

productivity tips for entrepreneursProductivity Tips for Entrepreneurs

Life as an entrepreneur or small business owner can be hectic. With days filled serving clients, creating relevant content, putting together products and services to sell, meetings to attend, social media interactions, and the like, you may be tempted to take time away from your work on a regular basis simply to get away from it all. My first year working as an online entrepreneur drove me to escape through television, movies, and other activities so that I could have some time to breathe and not have to think about business.

Soon I realized that this was the incorrect approach to what I wanted to achieve. Here I was, trying to build an online empire and all I could think of was how to get away from it. Instead, I shifted my thinking so that the last thing in the world I wanted to do was to escape the world I was creating. In my mind I compared it to Kobe Bryant wanting to go on vacation so he wouldn’t have to think about basketball or Bill Gates dreaming of visiting a deserted island where there would be no Internet. Ludicrous, right? After I thought about it in this way I began to look for opportunities to stay involved with my business every day by being consciously present, performing the tasks and activities that I enjoyed.

Within a week I noticed a significant increase in my productivity. I had begun delegating and outsourcing the tedious parts of my business, while focusing intently on the tasks and activities that I both enjoyed and was good at doing. At the end of week I realized that the only things I needed to be doing to build my business were writing, creating products and courses, teaching and presenting online and at live events, and working directly with my clients. This was about twenty percent of my business and I began doing these things one hundred percent of the time.

My income skyrocketed during the next thirty days and I have never looked back. I had discovered the keys to productivity and everything changed. I then applied this to my personal life and it improved as well. You can increase your productivity, your satisfaction with your personal life, and anything else you seek to improve. This is exactly what I am recommending as you begin this journey:

  • Make a list of everything that needs to be done in your business, no matter how trivial and no matter who is doing it at the present time.
  • Sort through these tasks and activities, choosing the ones that only you can do.
  • Delegate or outsource everything else. There are people who can accomplish these tasks faster and better than you can.
  • Apply the 80/20 Rule – spend at least eighty percent of your time each day working on the twenty percent of your business that you are an expert in.

You may also want to share these ideas and concepts with the other people in your business and personal life. When productivity expands and continues to grow relationships are able to flourish. Explain that if they spend time on a task they are not good at or do not enjoy they are depriving someone who can do it more efficiently and effectively the opportunity to do so. That just makes sense.

Instead of looking for distractions in your life, explore the activities that are related to your life and business you can expand upon. For everything you do, ask yourself if this is moving you closer to your goals or further away. The answer may surprise you, or at least will make you think.

Productivity can change everything in your life, from your interpersonal relationships to your bottom line. Take action now and let me know what results you experience. Leave a comment here and I will respond personally to answer your question or to provide more information.


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Leonard Nimoy: Live Long And Prosper

Leonard NimoyLeonard Nimoy: Live Long And Prosper

Leonard Nimoy passed away this morning. You may think of him as Mr. Spock from the Star Trek series, but I knew him in a very different way. Long ago, circa 1985, I was living in an apartment building in the Sherman Oaks section of the San Fernando Valley in Los Angeles. Nimoy had purchased the building just a few months earlier so that his parents would come out from the east coast to live in California. They had lived in Boston for many years and he wanted them closer to him and to his children, Adam and Julie. His children were my age and accompanied their father to visit their grandparents regularly. He had completely remodeled two of the apartments to create a much larger unit for his parents, Max and Dora. They were already quite elderly and spoke mostly Yiddish and Russian, so I seldom saw or heard them during the year I lived there.

But my relationship with Leonard went much deeper. One Sunday afternoon he came out to the pool area and asked me if I could explain to him how I used the laundry area. Not understanding what he meant, we walked over to the area where the washers and dryers were and I told him how they worked. He laughed, and told me that he understood that part, but wanted to know the details of how the tenants were using this area, and what could be done to improve it. I knew that his parents did not use the laundry room, so I inquired as to why he was doing this.

He then explained to me in great detail the responsibility he felt came along with owning an apartment building. He wanted each of us to feel welcomed and comfortable, no matter how long we chose to live there. I told him that sounded very logical, like something Spock would say, and we both had a good laugh about that.

During the next several months he and I discussed many things, including his marriage, which was coming to an end. He and Sandra, who passed away in 2011, had been married for more than thirty years, had raised two children, and were now friends and roommates. He longed for more, but that relationship was not to be revived. He asked me what I thought about this and I told him that he deserved to be happy and to find someone new to love. I also told him that it had been my experience that you must wait one full year between relationships if they are to be given any chance at success.

A year or so later they divorced, amicably, and a year later he met Susan. They married a year or so after that and were still together at the time of his death, just hours ago as of this writing (February 27, 2015). This is the first time I have ever shared this story with another living soul, out of respect to him and his family.

I’m not yet sure what lessons are to be learned from Leonard Nimoy’s life, but I am sure I will be giving it lots of thought in the days and weeks to come. For now, I leave you with his last public words, posted on Twitter just a few days ago – ‘A life is like a garden. Perfect moments can be had, but not preserved, except in memory. LLAP’. Live long and prosper, Leonard, and thank you for touching my life.

Note: Leonard did a guest appearance (voiceover) on The Big Bang Theory show and here is the link to the video of the scene from that episode. I believe you will enjoy it, even if you have seen it before. The cast paid tribute to him at the end of this week’s show.

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