You can increase the effectiveness of your marketing by cross promoting with partners in niches that are complimentary to your. Allow me to explain exactly what mean by this. You are looking for people who have something to offer that would be a good compliment to what you offer your prospects and clients. I think of this as the ‘would you like fries with that?’ example. In order for this to work well, look for people who are open to promoting you to their list, understand how online marketing works, and are open to teleseminar interviews, social media marketing, and other Internet marketing styles.
Your products and courses do not stand alone. There are other products and courses that would come before or after yours. Even if you are offering introductory courses and products on your niche topic, there are other courses and products that your prospects would find beneficial.
Think of everything that is offered online as falling somewhere along a space-time continuum. People who are learning are always at some point on that line, so it makes sense that they will seek more information to help them to keep moving forward. Take a look at where your information falls on this line, and then look for others who provide information that would come both before and after what you are providing. This will also give you an idea of what products you may want to create in the future.
The very best products and courses to promote will be those that are complimentary to yours. For example, if you are teaching people how to knit, a complimentary product might teach people how to choose the right type of yarn and other supplies. That way each product will compliment the other and both businesses can prosper.
Once you find two or three people who have created these complimentary offers, make arrangements to cross promote each other’s information, using affiliate links. This way everyone will be able to profit when sales are made through their marketing efforts. Use teleseminars to interview each other to expose the information to each person’s list, as well as blogging and social media. You will be able to create quite a buzz that will be good for everyone in the long run.
If you look at some of the most successful people on the Internet, you will see that they have used this exact technique to increase their credibility and visibility online. Follow their lead and cross promote others in complimentary niches in order to build your online business and increase your bottom line.
I’ve seen this in action many, many times, Connie. And you know what I think is a true added benefit to cross promotions? An opportunity to collaborate with and support another online professional helps you to feel less “alone” in your business. Teaming up with someone else is definitely motivational and, I believe, fuels your success!