Lead Magnets with AI List Building
Building a list is an exciting part of the online marketing journey as an entrepreneur. You’re reaching people who have determined that they want to hear more from you and are willing to sign up as subscribers, trusting that you’ll deliver value to their inbox. Let’s discuss how to create lead magnets with AI – Artificial Intelligence.
Lead magnets lead to a responsive list that buys. But this isn’t always as easy as it sounds. Consumers are picky about who they share their contact information with. The entire process begins with having an offer that’s enticing enough to convert visitors into subscribers on the landing page.
Even if you’re strategic and lucky enough to have copy and an idea that converts, you have a short window of time to ensure these new list members don’t unsubscribe immediately after downloading their free gift.
This can be achieved by making sure your lead magnet is highly targeted to their needs as well as valuable in terms of the information it shares. You can also use a follow-up email sequence that continues fostering loyalty from your audience.
This entire process can seem daunting on your own, not to mention time-consuming. But if you lean on artificial intelligence (AI) tools, you can expand your reach and launch an impressive lead magnet list building campaign.
Below, you’re going to find a systematic approach to list building that uses AI as an assistant to guarantee your lead magnets, landing pages and follow-up communications are exactly what your audience is looking for. When you create lead magnets with AI, the work is already done for you.
AI-Driven Lead Magnet Demographic Analysis
The first place you want to begin with this list building process is to conduct some research about the needs of your demographic target audience. AI is a master of tapping into vast amounts of data and spotting behavioral patterns that prove what your audience is in desperate need of learning.
A lead magnet won’t convert for you unless you have an in depth understanding of your audience – what their pain points are, what goals they have in life, what obstacles they’re facing and even their personal preferences in terms of media formats.
You might know quite a bit about your audience, but it’s not nearly as much as AI can unearth for you. It knows what people are spending money on, what causes them to leave a landing page or sales page without converting, what they’re complaining about (or praising) in your niche on social media and in forums.
With that kind of help, your lead magnet operation will be capable of delivering value to a wider swath of your prospective audience. You can have multiple lead magnets that are tailored to different demographics and individual items of importance.
There are so many ways AI can differentiate between your audience. It’s not just about age, gender or purchasing history. It can be something such as whether or not they want a broad, general lead magnet or something on a micro topic that’s fully discussed in a step-by-step manner.
It will be able to tell you whether your audience prefers a text-only lead magnet or one that includes visual elements like infographics, slideshow presentations and video modules.
For example, you might prompt AI like this: “I want to create a set of lead magnets that help me capture a broad base audience with different pain points, goals and preferences in the anti-aging niche. Give me a comprehensive demographic analysis that is laid out in a way that gives me information to build lead magnets on.”
At first, AI is going to lay out the most basic demographic details. For example, it details income level and how it can affect what types of solutions the audience is open to spending money on, which can be influenced by your lead magnet approach.
But you can ask AI to refine the approach with more unique, in depth information about consumer preferences, buyer behavior, lead magnet preferences, media formats and sub-topics.
That way, you get information such as how younger anti aging enthusiasts prefer video lead magnets because they’ve been raised on digital information, while the older generations may prefer reading a PDF file.
When it comes to buyer behavior, it will explain what influences the audiences (such as social media peers, in-depth research, price points or discounts and more). For sub-topics, there’s a generational gap – with younger people concerned about environmental topics to do with anti aging, and older ones more focused on hormones, health and a mix of traditional and holistic approaches.
AI provides you with emerging sub-topics and even tells you which demographic is going to be open to hearing about it (like DNA testing for anti aging being of interest to the premium buyers).
AI Lead Gen Content Creation Tactics to Create Lead Magnets with AI
Part of what we learned in the last section was how AI can drill down and deliver details about your audience that can help shape your lead magnet approach. You can use AI to help you tailor the content – including what goes into it and how it’s presented.
So for instance, we might continue our anti aging lead magnet process by asking AI to do the following: “Give me a list of anti-aging subtopics that not only include skincare and beauty, but mental health, mobility and physical fitness, and more. Create titles for a lead magnet from your ideas for me.” AI is going to return a list that includes things like:
* The Antioxidant Age-Defy Guide: Unlocking Youthful Skin
* Think Young, Stay Young: How Positive Thinking Influences Longevity
* Ageless Agility: Yoga & Stretching Routines for Lifelong Mobility
* Eat to Defeat Time: The Anti-Inflammatory Diet for Slowing Aging
* Mindful Aging: How Meditation Slows the Aging Process
* Future of Aging: Cutting-Edge Gadgets for Health and Longevity
* Sleep Your Way Young: The Critical Role of Rest in Anti-Aging
This is going to be your starting point. Now, you can choose a topic and have AI begin tailoring your first lead magnet to be released for list building purposes. That next step will be to prompt AI like this: “I like the idea of this lead magnet: Eat to Defeat Time: The Anti-Inflammatory Diet for Slowing Aging. Tell me who would be most likely to convert for this topic and with that in mind, give me a plan for creating the right type of lead magnet and media format for that audience.”
AI is going to tell you about the people to target (the health and wellness enthusiasts, middle aged 30s to 50s, and people with chronic inflammation diseases like arthritis, diabetes, and heart disease).
Then it dives into the content development. This will include the core content and how it should have a science-based foundation with practical advice as well as any expert contributions to add credibility.
For media formats, AI will guide you in ensuring that your lead magnet is easy to digest, so a digital eBook with supplementary video modules may work best. Inside the eBook, not only should guidance be given, but additional elements like recipes to add value.
When you have this information, that’s when you can start having AI tailor the lead magnet for your chosen demographic. For example, you might tell AI to: “Turn this concept (Eat to Defeat Time: The Anti-Inflammatory Diet for Slowing Aging) into a report tailored for people in their 30s to 50s who also have diabetes and suffer from inflammation. What’s a new title for it?”
AI will now give you a tailored approach titled: Managing Diabetes and Inflammation with Age-Defying Nutrition. You can have it create other ones on the topic of inflammation when you’re ready to do more lead magnets.
Next, have AI create the outline for it like this; “For this title: Managing Diabetes and Inflammation with Age-Defying Nutrition – give me an outline that has a heavy emphasis on anti aging for diabetics regarding inflammation.”
AI’s outline will be heavily focused for that audience, and laid out in a logical manner, starting with an explanation of how inflammation accelerates the aging process and moving through the lessons on what foods to enjoy, what to avoid, supplements, lifestyle modifications and more.
You want to have AI assist you with the rapid lead generation creation process, but you still want to maintain control over what goes into the lead magnet itself. It is your responsibility to fact check everything and also make sure that everything that needs to go in the report is included and that everything that should be excluded is eliminated before you begin working with AI to flesh out your lead magnet.
In order to have a value packed, comprehensive lead magnet that your readers will appreciate downloading for free, you want to have AI write the content for you in a slow and methodical manner.
In the outline, it will give you bullet points, and you can have it right each bullet point at a time. Be sure to specify that you would like it written in paragraph format and that you would like it to be long and in depth.
That way, AI won’t return a list whenever it is writing your content. You can also set the tone and style for the lead magnet by simply prompting AI to write in a certain way. If you want to, you can even upload a sample of your own style of writing and have it mimic that.
If you plan on using video for your lead magnet, instead of having AI write the chapters, you can prompt it to: “Create a script and storyboard for a slideshow presentation for each chapter.”
AI-Optimized Lead Magnet Landing Pages
The next step in your list building the process using AI-generated lead magnets is to work with your favorite artificial intelligence tool to optimize the landing page. There are certain design elements and copy that can make a difference in how well your page converts for you with each specific audience.
Before the subscriber ever even gets their free gift, the first thing they see is your landing page. Their eyes will immediately respond to the design elements before they read the copy to see if it is relevant enough to their needs.
You have to do a good job and not only writing the copy in a way that appeals to them, but also do it in a way that makes them trust you because they are about to hand over their contact information, which most consumers are passionate about guarding.
You don’t want a long sales letter length landing page. Everything on your landing page should be above the fold, which means the prospective subscriber does not have to scroll in order to see all of the copy as well as the opt in form.
You first want to ask AI for its input in how the design should appear before moving on to the copy. Always make sure to include the goal of the request – increased conversions in this case.
So you’ll prompt AI like this: “For this particular lead magnet, and the audience it’s catering to, give me ideas for the correct design elements I should be using for the landing page so that it converts best for me?” Can you see now that when you create lead magnets with AI the process is smooth?
AI is going to give you information that covers a wide variety of design elements. It starts with the color scheme, suggesting deep Blues and greens to convey health and vitality with a splash of orange for the call to action button so that it draws attention to where they can subscribe.
In terms of any images that are included on your landing page, it will suggest high quality images of anti-inflammatory foods and/or a happy and healthy looking a person or group that is engaged in some sort of activity.
It even goes so far as to instruct you about the proper typography you should use, and the layout that will guide visitors from a quick introduction through to a conversion with ease.
Although it doesn’t write the landing page copy in that moment, it does tell you what your structure needs to look like, including a headline, bullet point benefits list, possibly a testimonial, and a call to action with your opt in form.
Then, you can move on to the next step in using AI for your landing page optimization by having it help craft the copy for you. Instead of just asking for one headline, be sure to prompt it like this: Generate a variety of options for a headline for this landing page with a different emphasis for each one. That way, you have different things to choose from such as:
* Discover the Secret to Youthful Living with Diabetes Through Age-Defying Nutrition
* Take Control: Transform Your Diabetes and Inflammation with Proven Nutritional Strategies
* Revolutionize Your Health: How Anti-Inflammatory Foods Can Turn Back the Clock on Diabetes
* The Science of Slowing Aging: Evidence-Based Dietary Changes for Diabetics
* Simple Steps to a Healthier You: Effortless Dietary Tweaks for Diabetics to Fight Inflammation and Aging
Using these options, you’ll have a different emphasis on things like the promise of regaining or maintaining youth, empowerment, health transformation, science and credibility, and simplicity.
You can also prompt AI to give you something different such as: “Give me headlines that include a mention of a free download or gift.” That way, the visitor to your landing page doesn’t automatically think they are going to be pressured to purchase something. With this slight tweak, you get a different set of headline ideas such as:
* Download Your Free Guide Now: Eat to Defeat Diabetes and Inflammation for a Younger You
* Claim Your Free eBook: Revolutionary Nutrition Secrets for Diabetics Seeking Youthful Vitality
* Unlock Your Free Gift: A Diabetic’s Guide to Fighting Inflammation & Aging Through Diet
With this slight revision, the visitor lands and immediately knows they get something at no cost, and it will often cause them to instantly scroll to the opt in box and enter their name and email address.
It removes any of the initial hesitation and defense mechanisms they feel whenever they land on a page that has a headline that looks like a typical sales letter. Next, you can move on to have AI develop the list of bullet point benefits.
You can prompt it like this: “Create a list of 5 bullet point benefits I can include on the landing page for this lead magnet and make sure you are hitting on the biggest pain points and problems this target audience is feeling frustrated with.”
By wording it like that, you are going to ensure that the bullet points are tailored to that particular target audience and that they appeal to their suffering. They will be worded like this:
* Eradicate chronic pain and inflammation with our revolutionary anti-inflammatory eating plan!
* Say goodbye to complicated diabetes management with our simple, effective dietary tweaks!
* Rediscover Food Joy: Savor delicious, diabetes-friendly meals that fuel your body and delight your taste buds!
Now, you can ask AI the following prompt: “Create a list of strong call to action statements that I can use above the opt in form to get visitors to convert into subscribers for this lead magnet.”
* Claim Your Freedom from Diabetes Now: Download Your Free Guide!”
* “Start Your Journey to Youthful Vitality Today: Get the Guide!
* Seize Control Over Your Diabetes and Aging: Access Your Guide Immediately
When AI delivers multiple versions of all of these landing page elements, you can create an A/B split test version so that you can run two different campaigns and see which one converts best for you.
AI-Paired Email Sequences for Offers As You Create Lead Magnets with AI
You’ve now conducted the research with AI, had it create a targeted lead magnet, and asked it to craft a high-converting landing page. Now, you have to think about not just getting people on your list, but retaining them.
It’s common practice for many subscribers to look for free gifts in the form of lead magnets, opt into the list, and then immediately unsubscribe. In order to prevent that from happening, you have to not only provide extreme value inside the lead magnet itself, but also in your follow up emails that prove you have additional value to share.
This is something that artificial intelligence tools can help you with. You want a campaign sequence that continues to nurture your readers with additional tips in a way that is timed to drip out and continue capturing their attention and building loyalty to your brand.
The great thing about having multiple lead magnets that are tailored to specific demographics is that you can then segment your subscriber list. You can communicate with each demographic audience individually so that those emails are personalized to their particular needs and preferences.
For example, in the anti aging concept, you might have a segmented list for those with diabetes, people who are simply health conscious and paying attention to their longevity, different age groups or separate genders, and more.
So you might have AI create a follow up sequence about anti aging nutrition, but have one variation created for a segment of women and one for men. Not only does segmenting your list and creating individual follow-up campaigns help you retain subscribers, but it improves your open rate and your conversions within the body of the email. Knowing how to create lead magnets with AI makes the difference.
You can prompt AI to develop an autoresponder sequence campaign like this: “After new subscribers download my lead magnet, I want to create a series of emails that is dripped out to them every day, continuing to provide relevant tips not found in the lead magnet so that it fosters a sense of loyalty and proves me to be a reliable source of valuable information.
Give me a set of 30 email ideas and slants to use for this sequence, making sure it includes a variety oof information this audience will find useful.”
AI is going to come back with a list of 30 emails that are tailored for that particular audience, which in this case is diabetic individuals who want to reduce inflammation to help with anti aging. It will include concepts such as:
* The Ultimate Guide to Sugar Substitutes: Explore healthy, diabetes-friendly alternatives to sugar.
* Morning Routines That Kickstart a Diabetic-Friendly Day: Tips for a blood sugar-stabilizing start.
* 10 Quick Anti-Inflammatory Snacks for Busy Days: Snack smart without spiking your blood sugar.
If you don’t like any of the 30 slants or titles that are included, simply prompt AI to replace it with a new idea. Once you have these email ideas in place, you can prompt AI to write them for you so that you can then queue them up in your autoresponder system so that they are ready to go out whenever a new subscriber signs up to your list.
For example, to create lead magnets with AI we can prompt AI like this: “Write the first email that will be sent out after my welcome email that delivers the free lead magnet. This one should be about: The Ultimate Guide to Sugar Substitutes: Explore healthy, diabetes-friendly alternatives to sugar. Make sure it ends with a call to action that motivates the reader and encourages them to reach out with any questions they may have.”
You can also have a different type of call to action, and begin monetizing your sequence whenever you feel like it. For example, you may have a sugar detox guide that you want to promote, and in that case you can instruct AI to create a call to action statement that helps you convert into a sale.
When AI delivers your email sequence, you want to make sure that the tone and style is a good match to your own. If you need any of the wording tweaked, go ahead and instruct AI after the first email so that it can match what you want throughout the entire 30 day (or longer) series.
The entire process of having AI research your demographic, come up with ideas and content for your lead magnet, give you copy for your landing page, and create an email series can be done in a single day.
You can essentially have an entire army of lead magnets working for you with many different demographic audiences and in different formats so that you are quickly and easily building a massive list that you can start monetizing on day one.
Once you begin having AI create info products that you can sell to these subscribers and product reviews that you can push out to them in various communications so that you earn commissions from the loyalty and value you have generated with your followers. Create lead magnets with AI and the online world will be your oyster!
I’m bestselling USA Today and Wall Street Journal author, publisher, and entrepreneur Connie Ragen Green and my goal is to connect with you if you have more than just a passing interest in getting started with an online business. I most recently released Really Simple SEO Tips and Keywords for Beginners and this is an excellent place to begin. Please take a look while it’s still at its introductory pricing.
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