Marketing Channels... The Risks of Relying Solely on One As a business owner, you may be tempted to rely on one marketing channel, like social media or blogging, to get the word out about your offers. After all, why diversify when it’s hard enough to keep up with the demands of … [Read more...]
Underserved and Emerging Niches
How to Monetize Underserved and Emerging Niches and Markets One of the most intimidating factors in trying to start an online business is the process of selecting a niche that you feel will be profitable and that you can still be competitive in. Many marketers make the mistake … [Read more...]
Journaling Your Way to Creativity
Reasons to Keep a Journal When You’re a Creative Person Whether you’re a writer, graphic designer or artist, maintaining your creativity can sometimes prove to be a real challenge. So, what can you do if your creativity starts to falter? I recommend journaling your way to … [Read more...]
Polarizing Marketing
Why "Polarizing Marketing" Creates a Fiercely Loyal Audience There's a saying that goes, "I don't know the key to success, but the key to failure is trying to please everyone." It's true: If you try to serve everyone in your business, you'll end up serving no one. I learned this … [Read more...]
Free Traffic Generation Strategies
Pros and Cons of Popular Free Traffic Generation Strategies Traffic generation is one of the hottest topics in the online marketing niche because without traffic, your web properties will be dead in the water. Did you know that there are quite a few free traffic generation … [Read more...]
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