I am often asked by prospective students what they can do to make their writing stand out from that of others. They find that there are so many eBooks available online, and so many people writing articles and blog posts. They feel like their writing will just get lost in the … [Read more...]
Word Of Mouth Marketing – When Your eBook Goes Viral
Word of mouth marketing can be very powerful. If you write an article or an eBook, and your readers tell others about it or reference it in their blog posts, you can be an overnight sensation. I also think of this as viral marketing, but David Balter makes the distinction in his … [Read more...]
San Serif Fonts Are Best For eBooks And Sales Letters On The Internet
When you are writing an eBook, special or short report, sales letters or web copy, or anything that will be read online, it is best to use san serif fonts. Even though these fonts are more difficult to read, they are still considered to be the most effective online, especially … [Read more...]
Rotary Convention Los Angeles and Your Niche Market
I just came home from the opening ceremonies at the Rotary International Convention. This year it is here in Los Angeles, for the first time since 1962. That was the year former President Ronald Reagan gave the keynote address, back when he was an actor and not yet a politician. … [Read more...]
Bruce Bair of Get The Skinney – Mentee Spotlight
This month I am highlighting mentee Bruce Bair. He is a Physician's Assistant living in Chapel Hill, North Carolina. He is also a wellness coach. Check out his blog at Get The Skinney, and be sure to sign up for his excellent information on fitness, nutrition and weight loss. He … [Read more...]
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