The Risks and Consequences of Uniform Marketing Strategies The idea of a “one size fits all” tactic when it comes to marketing is an incredibly common misconception and one that creates serious consequences too. It implies that the same strategy works for every customer and … [Read more...]
Imperfection in Life and Business
Imperfection in Life and Business is a Given I learned early on that life is far from perfect. It's filled with highs, lows, twists, turns, and uncertainties. There's imperfection in life and business. And if you're reading this, perhaps you've looked around lately and thought, … [Read more...]
Quarterly Planning for Your Business
The Power of Quarterly Planning for Your Business Imagine stepping into a new year with clarity, focus, and a strategic plan that sets you up for success. This isn’t just a wishful thinking scenario - it’s achievable through the power of quarterly planning for your business. The … [Read more...]
Understanding Your Audience
Strategies for Understanding Your Audience Better There is no getting around it... Understanding your audience is at the forefront of developing, creating, and publishing the right content. When you know your target market, you will create content that resonates with them and … [Read more...]
Turn Your Story into Prospects and Clients
Turn Your Story into Leads and Potential Customers Think about all the emails and sales pages you’ve seen just in this last week, touting a new class, product, or service. Very often marketers will highlight the features and benefits of their latest creation but then fall short … [Read more...]
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