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Storytelling – A Compelling Form Of Sales Copy For The Web

August 26, 2009 By Connie Ragen Green 2 Comments

As young children we asked the adults around us to tell us a story. It was our way of making sense of the changing world around us. School brought more stories, and soon we had stories of our own. It is no wonder that storytelling works so well in our web sales … [Read more...]

Filed Under: Copywriting Tagged With: Connie Ragen Green, storytelling workshop, web sales copy

Using Features and Benefits To Sell More Online

August 8, 2009 By Connie Ragen Green 1 Comment

The concept of features versus benefits can be a confusing one, especially if you are new to internet marketing. People tend to talk about the features of their product or service, not realizing that no one buys features; they only buy benefits. The best example is the one about … [Read more...]

Filed Under: Copywriting, Marketing to Your Niche Audience Tagged With: Connie Ragen Green, features and benefits, web sales copy

Copywriting Is NOT Writing!

April 28, 2009 By Connie Ragen Green 3 Comments

My friend and colleague Ben Settle has been telling people this for awhile now. Copywriting is persuading and - yes - selling! You don't make any money on the internet unless something is sold. So instead of thinking of selling as such a horrible thing, embrace the idea of … [Read more...]

Filed Under: Copywriting Tagged With: Connie Ragen Green, copywriting for the web, write your own web sales copy

Marketing With Social Networking Sites Like Twitter And Facebook

March 9, 2009 By Connie Ragen Green 2 Comments

As you probably know, I have been spending quite a bit of time over on Facebook and Twitter. On Facebook I have about 4,700 friends, and 9,000 people are following me on Twitter. And the reason I am spending time with these two socialnetworking sites is not to make new friends to … [Read more...]

Filed Under: Copywriting, Social Networking/Social Media, Viral Marketing Tagged With: cathy goodwin, Connie Ragen Green, copywriting for social marketing, social networking

Writing Web Sales Copy – Use Copywriting To Sell More

February 20, 2009 By Connie Ragen Green Leave a Comment

Web sales copy is the name given to copywriting for the internet. Unlike print copy, sales letters written online are read by scrolling down to continue reading. This makes the writing styles very different from one another. I teach copywriting for the internet in my Inner … [Read more...]

Filed Under: Copywriting, Internet Marketing Tagged With: Connie Ragen Green, copywriting for the web, web sales copy, writing sales letters

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Author Bio-Connie Ragen Green

Connie Ragen Green helps new entrepreneurs build their business with online marketing and technology. She is an expert in article marketing and affiliate marketing and has written several books on these topics.

DISCLOSURE - Many articles will contain affiliate links for recommended products or services. These are personally used and reviewed by Connie and she'll receive commission for any resulting sales.

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