As young children we asked the adults around us to tell us a story. It was our way of making sense of the changing world around us. School brought more stories, and soon we had stories of our own. It is no wonder that storytelling works so well in our web sales … [Read more...]
Using Features and Benefits To Sell More Online
The concept of features versus benefits can be a confusing one, especially if you are new to internet marketing. People tend to talk about the features of their product or service, not realizing that no one buys features; they only buy benefits. The best example is the one about … [Read more...]
Copywriting Is NOT Writing!
My friend and colleague Ben Settle has been telling people this for awhile now. Copywriting is persuading and - yes - selling! You don't make any money on the internet unless something is sold. So instead of thinking of selling as such a horrible thing, embrace the idea of … [Read more...]
Marketing With Social Networking Sites Like Twitter And Facebook
As you probably know, I have been spending quite a bit of time over on Facebook and Twitter. On Facebook I have about 4,700 friends, and 9,000 people are following me on Twitter. And the reason I am spending time with these two socialnetworking sites is not to make new friends to … [Read more...]
Writing Web Sales Copy – Use Copywriting To Sell More
Web sales copy is the name given to copywriting for the internet. Unlike print copy, sales letters written online are read by scrolling down to continue reading. This makes the writing styles very different from one another. I teach copywriting for the internet in my Inner … [Read more...]
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