The Santa Barbara Zoo giraffes are amazing. This past weekend I went to see the two newborn giraffes at this zoo twice. As this adventure unfolded I came to think of what the zoo has done as the 'marketing of the giraffes' and will share this brilliant strategy with you. The … [Read more...]
Santa Barbara International Film Festival
This week I’m in Santa Barbara at the International Film Festival. After attending this event off and on since its inception more than twenty-five years ago, I decided that it would be fun to volunteer this year to see the Festival from a different perspective. Additionally, as … [Read more...]
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