When you think of the word marketing, what comes to mind? Sales? Advertsing? Someone trying to get you to spend money when you would really prefer to say no? These all seem to be so negative, so I'll share with you what I preceive marketing to be. Marketing is the process of … [Read more...]
Writing Web Sales Copy – Use Copywriting To Sell More
Web sales copy is the name given to copywriting for the internet. Unlike print copy, sales letters written online are read by scrolling down to continue reading. This makes the writing styles very different from one another. I teach copywriting for the internet in my Inner … [Read more...]
Your Unique Selling Proposition (USP) – What Makes You Different?
There are many people who do what each of us does, both online and off. So why will someone choose your products and services instead of those from someone else? The answer to this question will make a huge difference in your bottom line. For example, if you write eBooks about … [Read more...]
SEO – How Search Engine Optimization Can Make All The Difference
Even though I am far from being an expert in the area of SEO (search engine optimization), I have studied it enough to know that it makes a huge difference in how you are perceived online. For example, if you Google my name, "connie ragen green", you will see that about 30,000 … [Read more...]
Building An Online Business By Teaching What You Know – Finding Your 'Sweet Spot'
Teaching sells. This has been a fact for many years, but now that 1.4 biliion people on our planet have internet access, it has never been more true. There is even a post over at Problogger, written by John from Ace Online Schools, that addresses this very topic today. When I … [Read more...]
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