My friends and colleagues Judith Sherven and Jim Sniechowski, better known as Judith and Jim, have launched their new book. They are masters at 'soft sell' marketing, so their book's title is an appropriate one - The Heart of Marketing - Love Your Customers And They Will Love You … [Read more...]
Creating An Internet Newsletter To Build Your List
After resisting the idea of creating a newsletter for more than two years, Armand Morin has finally convinced me to use this method in order to help build my list. Armand debuted his free newsletter this past December, and within a few weeks had increased his list as well as … [Read more...]
Setting Up Your Autoresponders – What To Include In Your Messages
When I was just getting started online back in 2005 (sounds and feels like so long ago) I was trying to set up a sequence of autoresponder (AR) messages to go out automatically whenever someone joined my list. This was very confusing to me, so I started out with just 3 … [Read more...]
The Mentor-Mentee Connection – Learning Goes Both Ways
Suzan Schmitt has been one of my mentees for about 5 months now. I like to spotlight my students when they achieve a level of success, and Suzan earned that distinction early on. She teaches coaches how to get more coaching clients, and draws from her background in marketing to … [Read more...]
Internet Radio – Host Your Own Show On Blog Talk Radio
Every Monday morning I start my week in the same exact way. Since July of 2008 I have hosted my own radio show every Monday morning at 9:00 my time. You can do the same thing. And, best of all, it is completely free! I had heard about internet radio, but until I heard Willie … [Read more...]
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