Storytelling has become a huge part of how I do business online. I never thought of this as a viable source of new and continued business until I was convinced to teach a class on using stories in your online business. That was in 2009, and now I use this marketing strategy on a … [Read more...]
Coach John Wooden – We Will Miss You
I had the good fortune to be a student at UCLA during the 1970's. During my freshman and sophomore years John Wooden was completing his last two years as the coach of our Bruin basketball team. It was during this time that I got to know him and to know more about the game of … [Read more...]
Your Elevator Pitch and Your Brand – What Do Others Remember About You?
Sometimes we work very hard to craft our elevator pitch (the 30 second statemnt we use to describe what we do to someone who has never met us), but it is important to know what people who do know us use to describe us and our business. I think of this as part of the storytelling … [Read more...]
Storytelling And Marketing – Connect With Your Prospects Through Storytelling
Storytelling is a natural and powerful way to connect with your target audience. You can learn to craft and shape these stories to retain their integrity while still making a point related to your business. Storytelling is comfortable for our audience, can be used to explain what … [Read more...]