Copywriting to market your business is crucial to your success. Basically all that copywriting is, is writing that you do to market your business to your target audience. It includes different components like sales page content, website content, articles, email messages, autoresponder messages and even social media posts you write to promote your product or service.
Copywriting To Market Your Business
In your copywriting to market your business, you write things that will persuade your audience to do something specific such as to:
- Opt-in to your mailing list
- Purchase from you
- Refer someone to you
- Click on an affiliate link
One of the most common mistakes that people make (and it’s not just brand new online marketers that do this) is thinking that it’s as simple as throwing some words together, driving traffic to their site and the sales will start pouring in. Of course it’s not that easy and it definitely doesn’t work like that. Pat yourself on the back though because simply by reading this post all the way through you’re putting yourself ahead of so many other marketers – marketers that fall into that category of thinking it’s just a matter of driving traffic to a page they threw some text on. Because you’re reading this, I presume that you believe copywriting is an important aspect of your business.
Someone comes to your website and they have a question but you aren’t there to greet them personally, so obviously you can’t answer it for them. Or, what about if you have an amazing product that a website visitor wants to know about, and wants to know how it will solve their problem. Again, you aren’t there so you can’t help them. Or can you? Actually you can! And that’s where good copywriting skills come into play. Your words have to answer their questions, paint a picture for them of how your product will alleviate a problem they’re having. Your words need to be compelling, interesting and the ultimate goal – persuade them to purchase from you without being pushy.
Begin your study of copywriting with headlines. I like to write these when I am watching television or waiting in line. If I am at the post office I might take out my little notepad and jot down some ideas…
- Who Else Wants to Wait in Line to Purchase Stamps, When You Can Buy Them in the Machine at the Post Office or Online?
- Thinking of a Career at the Post Office? Wait in Line for 10 Minutes and See if You Think You May Go Postal!
- They Laughed When I Took the Job at the Post Office…But Now I Never Have to Wait in Line to Buy Stamps
What are your biggest challenges when it comes to writing copy for your online business?
I’m author, publisher, and entrepreneur Connie Ragen Green and I am here to serve you with my experience, knowledge, and ideas. Learn how to sell yourself to the world with your message and how to sell your products and services based on what you know with my new online training course, How to Sell Yourself and Your Stuff. You’ll be more than glad you decided to come aboard!
Hi Connie,
It’s been a while since I’ve been by.
This post got me to thinking. Unless there is something earth shattering that I just have to blog about, I feel that writing a blog is somehow therapeutic. Does that sound weird?
I want to give value, but, at the same time it seems to be increasingly difficult. That is my biggest challenge!
Geri Richmond
Geri Richmond recently posted…Setting Up An Auto Responder Email Address
Hi Connie
You’ve filled in some gaps for me, thank you. I thought that copywriting was how you did sales pages, I didn’t realise that it was all web writing.
My challenge now is to learn to write compelling copy.
Thanks
Shan
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Connie,
Great questions to ask when writing copy for websites and blogs. I think they should also be considered if you have a website welcome video. Thanks for posting.
Becky
Becky Sangha recently posted…Successful Business Marketing Depends On Using Visual Content
I think I can do a good job of copywriting for the reader who is someone like me…someone who has the same kind of problems and issues I do. It’s easier for me to “get in their head” and speak more directly to their problems. I’m trying to get better at understanding other personality types with different preferences for receiving marketing information, because the words that would speak powerfully to them may not be ones I’d appreciate instinctively.
Isn’t it amazing Connie!
When you listed all the different areas,that one
vitally important skill, copywriting can potentially affect.
It really is amazing when stop to think about how,
investing in developing proven copywriting skills, can
positively affect your busines, for years & years to come!Thanks!
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